Top 5 Advantages of Email Marketing 2020 | Why You Must Do It!adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
You must have heard that digital marketing is all about SEO, Google Ads, and Social Media Marketing. But did you know that email marketing in the form of digital marketing with the highest Return on Investment (ROI)? Yes, that’s true.
It is the oldest form of digital marketing. It is often underrated, however, it is 40 times more beneficial than Facebook and Twitter combined for gaining new customers.
There are many advantages of Email Marketing and I will be discussing this in detail but first, we need to understand the dynamics of email marketing.
Types of email:
| Newsletters:
According to studies, 83% of companies send newsletters to their audience. Newsletters can either be original content with links to your website or curated content which is related to your industry.
Newsletters should have consistency as we want our audience to stay updated about industry trends. We can also promote our new product launches through newsletters.
| Conversion from prospect to customers:
These are basically emails which are sent periodically to the leads for conversions. This is usually automated content and also helps in engagement.
| Transactional:
These are sent when any purchase is made, like confirmation emails when any transaction is done. These can also thank the receiver for contacting you, for example, “Thank you for the email.”
| Milestone:
These are sent on the birthdays of your customers. In fact, birthday emails have a transaction rate that is 400% higher than that of promotional emails, if you also provide special offers in the mail.
| Promotional:
These are sent when you need to promote your products and services. They are sent in bulk usually.
Now that you know the types of Email. The next step is an email marketing strategyto prevent your email from going to the spam folder.
Email Marketing Strategy:
Double opt-in: In this process whenever a customer fills the signup form, you do not directly add them to the mailer list. Instead, another mail is sent to verify if the details filled are correct and if they are comfortable receiving promotional emails. This prevents adding any fake Email IDs or uninterested clients to your email list.
Email Authentication by DKIM: This is a coded confirmation method from the sender that checks the integrity of the email. It is basically a key that connects the emailto the DNS server and establishes the genuineness of the mail. Gmail, Hotmail, and Yahoo use this type of authenticator and it is better to use this strategy to prevent your mails from going into spam. Your developer can help you with the setup.
Email Warm-up: This actually involves sending emails from an IP address regularly. IP warming is the act of slowly expanding the volume of mails sent from a particular IP address as per a scheduled timetable. This continuous procedure assists with building up your image with ISPs (Internet Service Providers) as an authentic email sender.
Now we know whatstrategies we should follow for email marketing, we should know why we should give our time and effort for email marketing. Why must you do it?
Advantages of Email Marketing:
1. Best ROI: Each advertiser needs to have the option to see substantial outcomes from their marketing endeavors, and email marketing is one of the channels to achieve that. This platform brings in the best ROI for your business. It can create an incredible $38 for each $1 spent. That converts into an ROI of 3,800%.
It’s significant that you have a tracking system set up to monitor email clicks, site visits, and how many conversions have occurred to understand the ROI.
2. Customized content: Email marketing permits you to categorize your clients into various segments depending on their interest, the stage of the marketing funnel(cold prospect, warm prospect, and hot prospect) they are in. You can create highly customized content depending upon the category they are enlisted in. From creating the ideal title to pictures that resonate with your client, and important content that engages your crowd, the email is a highly effective tool for customized content.
Keep changing your content looking into the demands of the customer. Ignore the urge to hard-sell your products to your customers. Establish trust between you and your customers, then you can start sharing promotional mails. But it should seem like a solution to their problem and not pushing a product.
3. Lower Cost:With any business, especially small businesses, there are time and money restrictions. Even if you spend on flyers or pamphlets it would require a substantial budget for printing expenses. On top of that, you require time to design the flyer and coordinate with your delivery associates.
This time spent not concentrating on your business is lost income, and a lost chance to associate with your clients on an individual level. One of the most favorable circumstances of email marketing is the proficient utilization of time and money. Planning an expert email advertising effort isn’t tedious. Sending emails by email marketing tools to numerous clients is likewise still financially savvy.
4. Builds customer relationships:According to a study, 80% of businesses believe that email marketing increases customer retention.
You could even set up a drip campaign to assist you to make things easier. Now you may ask what is a drip campaign? It is basically a set of emails that are sent to the audience once a particular condition is met. The 2nd mail would not be triggered until the 1st one and so the cycle continues. For example, you can set up a trigger that automatically sends email 2 once email 1 has been opened. We can also schedule a wait time according to which, once a person has opened email 1, then after 2 days email 2 can be sent across.
Drip campaigns are continuous and reduce the time taken to convert a lead. They’re regularly used to increase brand recall while giving customers valuable information.
5. Easy to measure: Another key advantage of email marketing is that it is easier to understand where you are going wrong. Most email advertising automation will permit you to follow “open-rate”, “click-through rate”, and conversions. It is easier to incorporate the changes well.
Now that we have understood the type of emails, email strategy, and advantages of email marketing. But it is essential to know about free bulk email sender tools to start your email campaigns-
Mailchimp: Mailchimp is a pioneer in email marketing that you’ve most likely heard about. Their free plan gives you a tool for email construction and scheduling. Two extraordinary features that this email automation tool offers are suggestions and insights, to assist in strategizing your campaigns.
ZOHO: It has a range of templates that you can choose from. You can segment your customers and also carry out Drip Campaigns through ZOHO mail.
It’s obvious to see that email continues to be the best advertising medium for business. Maybe it’s the ideal opportunity for your business to begin focusing on email marketing now.
Learn: What is Google Ads? How Does Google Ads Work?adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
What is Google Ads and how does Google Ads work? This is a common question asked, which is why this blog will focus on all the points as to why Google Ads is important and how it works.
What is SEM and How does this Help Your Business to Grow?
Search Engine Marketing (SEM) is a digital marketing strategy that helps to increase the visibility of our website in the search engine result pages (SERPs). SEM is the most effective way to grow your business and it helps to aware the customers about your brand.
Search engine marketing can increase website visibility in two ways: Organic and Paid.
Search engine optimization(SEO): Itis a process which can help to generate traffic on your website to get higher rankings in the SERPs, this is an organic way in which the advertiser is not required to spend any money. It consists of two activities which are On-Page & Off-Page activities.
Another one is Paid marketing (PPC – Pay Per Click) which is explained below in detail, where the advertiser has to spend some money to get traffic to their website.
So, SEM consists of these two marketing tactics to improve your website visibility in search engines.
What is PPC & How Paid Search Marketing Works?
PPC stands for Pay-Per-Click. PPC is nothing but the amount which the advertiser has to pay per click or per impression on an ad. It is the most common paid campaign type. PPC marketing is considered as one of the fastest digital marketing strategies to drive traffic to your website and for conversion growth.
Search engine advertising is the most common form of PPC. The advertisers have to bid for ad placement in a search engine’s sponsored ad links when someone searches for a particular keyword which is related to their business offering.
For example – If we bid on the keyword “Advertising Agency in Bangalore” our ad must show on the top on the Google result page. The higher we bid as compared with our competitors the highest rank we’ll get on the Google search result pages.
To get an overview of campaign types offered by Google ads, check out this video.
You can grow your business in an increasingly competitive marketplace with Search engine marketing (SEM), it is the most effective way to grow any business.
PPC is helping businesses in the following ways –
PPC advertises directly to the audience searching for a business like you. It allows us to put your ad in front of the audience who are most likely to be interested in the products which you offer.
By PPC advertising you can get measurable ROI, by which you can get to see what exactly you are getting out of the ads.
In PPC money will only get deducted when someone will click on your add, so you can reach a large no. of people with the campaigns but you only have to pay money when someone clicks on your ad
You can advertise your products and services across the globe, locally and globally as per your requirements.
What is Google Ads? All You Need To Know About Google Ads
These days Google ads are becoming progressively popular among all businesses across all industries.
Whenever you search for any keyword in a search engine you can see ‘Ad’ flashing in front of some of the search results, this is nothing but the Ad shown by Brands to extend their revenue to a level that would never be possible through offline marketing.
Refer to the below infographic for the Google Ads stats according to a survey-
Still, what is Google Ads, and why Google Ads is important? It is a paid service by Google by which one can run their advertisement to get featured on the top results of the search engine. Google Ads is important as it helps to get the result faster and helps to maximize the ROI.
Your paid campaigns should be stronger and more focused if you want to get more clicks resulting in a greater probability of obtaining new customers to your website.
Advertising with Google Ads begins with creating a campaign. The type of campaign you decide to create should be based on your advertising goals.
For example: if you’d like to show your ads on Google SERP to get more visitors to your site, you should choose a Search Network campaign.
When you get started with your campaign setup, you’ll be asked to select campaign goals and select a campaign type.
Google offers 6 types of campaigns by which you can improve your website visibility in SERPs.
Types of Google Ads Campaigns:
1. Google Search Ads Campaign: Search Campaigns advertisements promote your products and services straightforwardly Search Engine Result Page of any particular query that your search on Google.
You can directly target the audience to whom you want to show your ads and even narrow your targeting to users in a certain geographical region.
2. GoogleSmart Campaign: When you sign up in smart campaigns you just have to write an ad that describes your business along with the description of your products and you have to set the budget.
Google will show your ad automatically to potential customers across Google Search, Google Maps, Google search partners, and the Google Display Network.
3. Google Video Ads Campaign: Video ad campaigns are an exciting method to reach and engage your audience on YouTube and over the web. You can create and manage your campaigns in Google Ads by using the “Video” Ad campaign type.
4. Google Shopping Ads Campaign: In Google shopping ads there is no need for much setup and there aren’t many features to select, if you want to show the products which your eCommerce store offers in Google Shopping, then you’ll need to set up the Google Merchant Center and the process isn’t difficult.
Here are the steps for creating a Google shopping ads campaign:
Click on the plus button (+), then click new campaign
For “Campaign type,” select shopping and click on the next option
Major Steps to Set up your Shopping Ads Campaign
Merchant: You have to select the merchant center account that contains all the products which you want to advertise. If in case you will not find any account, you will need to link your merchant center account with Google ads account. You can’t change the merchant after you have created the campaign.
Country of Sale: Then you need to select the countries where you want to sell your products, your ads will be shown only in the countries which you have selected. And you can’t change the country once you have created the campaign
Inventory Filter: You only need to change this setting if you need to limit the quantity of items utilized in your campaign. To do this, pick the criteria an item should meet so as to be promoted. The items that match all the requirements you select will be added to your campaign. You can change this setting after the campaign has been made.
Bidding: In this step you have to select the type of bidding which you want to use in your campaign, you can change this setting even after the campaign has been made.
Daily Budget: The budget which you are willing to spend each day on the campaign
Campaign Priority: You only need to change this setting if you are promoting the same products in multiple campaigns for the same country of sale. The campaign priority will decide which campaign should be used when products overlap in the country.
Local Inventory Ads: You only need to change this setting if you want your Shopping campaign to include products that can be sold in local stores. To promote local products, you’ll need to submit local product data into the Merchant Center. Then, check the box to enable ads for products sold in the local stores.
V. Click on Save and then Continue button
VI. Next you have to choose what kind of ad group you want to create
Product Shopping (if you’re new to Shopping, It is recommended) These are individual product ads. These ads are automatically created using the information from your Merchant Center account.
Showcase Shopping These are the ads related to several products that group together in a single ad. Some additional steps are required to create this ad.
VII. Click Save.
5. GoogleUniversal App Ads Campaign: The universal app campaigns allow you to advertise your appacross Display, Video Networks, and Search ads. You just have to add your app and modify some objectives.
6. Google Display Ads Campaign: Display ad campaigns give you the option to reach people outside of Google’s search engine results, through content, pictures, and video banner displays that appear when users browse the web, use applications, or watch videos.
You can choose a goal for your campaign based on the actions which you want your customers to take.
Goals Include:
Sales
Leads
Website traffic
App promotion
Brand Awareness & reach
Product & brand consideration
How the Google Ads auction works?
The Google Ads auction depends upon three factors:
Your bid
Your landing page Quality Score
Your promotion augmentations
1. Your bid: Google Ads isn’t a compensation to-win stage. However, your bid influences your performance in the Google ads auction. Your company could win or lose depending on your bid. Place realistic and reasonable bids, versus over the top ones for the best execution and rate of profitability (ROI). Google Ads bidding strategies allows you to do things manually or automated.
Types of bidding strategies in Google Ads:
Manual Cost Per Click (CPC) – Manual cost per click allows you to set the bids at either the keyword level or the ad group. This is considered as the best bidding strategy for new advertisers.
Automatic Cost Per Click (CPC) – Automatic cost per click gives all the control to Google to adjust your bids up or down. This will help you by giving the most clicks within your daily budget for that specific campaign.
Enhanced Cost Per Click (ECPC) – This strategy gives Google the right to increase or decrease your bids by 30%. Google will increase your CPC by 30% if the conversion is likely to happen and vice versa
CPA Bidding (Conversion Optimizer) – Allows Google to adjust bids to the average of certain cost per conversion goal that you have set. It has been found that CPA bidding is more effective on display ads
CPM Bidding (Cost Per Thousand Impressions) – This strategy is only available for display network campaigns, this allows you to set the target bids that assemble after 1,000 impressions. CPM doesn’t charge you for clicks
Flexible Bids – The last one is flexible bids. It is located within your Google ads shared libraries, here you can find 6 different flexible bidding strategies.
2. Your Quality Score: Your Quality Score (which ranges from 1-10) outlines the worth, relevance, and past execution of your ads, keywords, and landing pages. A great Score can prompt lower promotion costs, as well as a better position across advertisement systems.
The formula to calculate quality score is simply: ( 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight )
3. Your promotion augmentations: By using Google Ads extensions, you can improve your ad’s performance and visibility, like offering clients a telephone number for reaching your group. Increasing the value of your promotion can improve your odds of winning the advertisement auction. You can include extensions while making your ads.
In order to increase the CTR (Click Through Rate) the best-recommended practice is to use Google Ads extensions in your ads, here are the extensions list which Google Ads offers –
Sitelink Extensions
Location Extensions
Affiliate Location Extensions
Structured Snippet Extensions
Call Extensions
Message Extensions
App Extensions
Callout Extensions
Price Extensions
Promotion Extensions
Note:Google has announced that Message Extension will get removed by this year.
It is not necessary to use all the extensions in your ads, based on the services, products which you offer, and based on the business and industry you can add relevant extensions.
At the point when Google launches its ad auction, it also calculates the cost-per-click (CPC) by using this formula:
Actual CPC = Competitor Ad Rank / Your Quality Score + 0.1
The actual CPC is what your business pays for each click that your ads get. This equation is the reason most organizations pay not as much as what they offer for a keyword. It’s crucial to know, however, that your business will never pay more than what you offer or bid.
Google Ads falls as a paid advertisement platform under the marketing channel which is PPC (Pay-Per-Click).
Nowadays, more and more businesses are taking advantage of Google Ads and PPC campaigning to drive more traffic to their website and to generate more revenue.
How Does Google Ads Work?
Google Ads offers a demonstrated advertising technique for organizations across businesses and areas.
Its variety of focusing on alternatives, adaptable expenses, and various ad promotion types permit any organization, from local to global, to contact its crowd and keep its advertising cost within the budget.
Google Ads permits organizations to make unique ads for all the reaching users.
These promotions/advertisements can show on the Google Search Network, as in Google search result pages, and on the Google Display Network, as on third-party sites. Google Ads additionally offers access to bidding options, campaigns, and diverse targeting.
How to set up Google Ads Campaign –
Here is the step by step guide to create a Search Ad Campaign:
1. Sign in to your Google Ads Dashboard, Click on (+) sign to create a New Campaign
2. Select the goal according to your business whether you want to run your campaign for sales, brand awareness, leads, website traffic, or app promotion.
3. Then select the campaign type which you want to create like: Search Campaign, Display Campaign, Video Campaign or Shopping Campaign. Put your URL and press continue.
4. Then add your group name and add the keywords on which you want your ads to be shown, and click on save and continue,
5.In this step you have to create your ad by adding the URL, headings & descriptions. This information will be visible in the search engine when your ad will appear in SERPs.
6.Here you can select the targeting audience, location according to your marketing strategy
7. In this step you can set your daily budget the amount which you’re willing to spend on your ad on a daily basis. You can set your bid and can add the extensions as per your business requirements.
8. This is the last and final step for confirmation of your campaign. Click on save and continue and Hurray!!! Your campaign is ready to run.
When you complete the process of making and setting up your campaigns, Google does review and approve your advertisements.
Following approval, Google can start demonstrating your promotions over the proper advertisement systems, similar to the Google Search Network or the Google Display Network. However, they must win the ad auction, to get featured in the Google search result pages.
Benefits of Running Google Ads:
You can focus on multiple keywords simultaneously
Google Ads will help to boost traffic on our website
It will help to get more phone calls and more in-store visits
It gives you all the flexibility to stop and pause your ads at any point of time
Ads which appears on the top of the page get immediate visibility as compared with other ads
Google Ads are not restricted to the size of any business. you can create and run your ad as per your budget.
So, now that you’ve learned about Google Ads, it’s time for your business to take up a notch. Good Luck!
What exactly is Google Ads?
Google Ads is an advertising platform where you can bid on certain keywords to rank on Google SERP & Google's partner sites when that keyword is searched by users on Google. It can help you create ads for your based on selective age groups, target location, and content. It also has variants for different types of content.
Does Google Ads work for small businesses?
Google Ads can work effectively for small businesses if you use it in the correct way. With an optimized landing page, strong value proposition, and keywords, Google Ads can help to grow your business.
Why Google Ads is important?
It is Important because 95% of your target customers use Google in their daily life providing you the advantage to tap on to them. Be it Brading, Marketing or Selling oriented campaign
Reasons why you should use Google Ads?
Google’s massive reach 1. Full control of your campaigns 2. Super Affordable 3. Quicker results than with SEO 4. Earn more conversions 5. Maximize ROI with different bidding strategies
What is SMM (Social Media Marketing) ? How does it work?adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
I don’t think we need to discuss how big social media is. This platform has rapidly grown even faster than the Internet itself. Could you ever imagine yourself waking up one morning and not scrolling through your social media feeds?
That’s how addictive Social Media is. Let’s discuss what is SMM?
What is Social Media Marketing?
There are numerous definitions of social media marketing everywhere. Basically, social media marketing involves generating personalized content for specific social media platforms. The main goal is to boost engagement, increase exposure, connect with your audience, build your brand, increase sales, and drive website traffic.
Teenagers and bachelors are mostly into Facebook, Instagram, and Snapchat.
YouTube is the world’s second-largest search engine.
TikTok is now a hot favorite for Gen Z
Most professionals prefer using the social media apps LinkedIn and twitter
Benefits of Social Media Marketing
1. Increase Brand Awareness
Social Media permits you to advertise your business to a huge number of individuals around the globe.
It is one of the most cost-efficient digital marketing methods used to create content and increase brand awareness. Implementing a social media strategy will extraordinarily build your brand recognition since you will be engaging with an expansive audience of consumers.
Social media has an advantage over traditional media because it can get your brand before individuals rapidly, and with no problem at all. Moreover, it gets your audience taking a gander at your brand even when they aren’t considering your brand at the moment.
Truth be told, social media has been demonstrated to increase brand awareness by driving up engagement. Social engagement incorporates engagements like comments, likes, shares, follow, subscribe, and re-posts.
Just by contributing a couple hours/week, over 90% of advertisers guaranteed that their social media marketing efforts significantly increased exposure of their brand. Once you have created and you are happy with your page, begin interacting and engaging with your audience on every platform. This can result in accomplishing the objectives of your social media marketing.
2. Increase in leads and conversion rates
To gain more opportunities for conversion, your business needs to increase visibility.
Every blog post, image, video, or comment that happens on your social media platform may lead viewers to your company’s website and increase traffic. A healthy and fruitful social media marketing strategy will lead to more conversion for your business.
Promoting your products and services on social media is a straightforward method to increase lead generation, increase conversions, and boost sales because you’re promoting to the audience who have shown interest by following your profile. Your social accounts are a basic piece of your business pipe—the procedure through which another contact turns into a client.
Human interaction plays an important role in building up an enthusiastic connection with possibilities. This results in setting up a beneficial relationship. The advantages of social media in business include the chances to build up human connections with the possibilities that can expand conversion rates.
3. Increase website traffic
Social Media is a blend of various kinds of individuals with changing foundations and practices. Regardless of whether you are maintaining a business site or a leisure activity blog, social media can potentially have a colossal effect on your traffic.
Social media channels are supplemental to the brand’s site and, if there is one, its physical location. Social media pages of your online business is the gateway to a website, and it assists advertisers with guaranteeing more traffic for their websites.
In spite of the fact that social networks are incredible for getting traffic to your website, you have to consider what to post as well as how frequently to post. You would prefer not to turn into that oppressive advertiser, or you’ll turn off your customers.
4. Direct connection with the audience
Social Media is a two-way road, in contrast to traditional media, which offers only single direction communication. You can’t connect with your audience directly in traditional marketing, unlike social media that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account. Give them a reason to stay.
Social media allows you to connect with your target market, prospects, and customers whenever. In fact, some platforms allow you to import your contacts into your account to associate with them. You can utilize this as an approach to instantly inform your customers on current promotions, special offers, new products, and the sky is the limit from there. And best of all it’s free. This is a great way to up-sell your present base.
You yourself have to indulge and engage to make your customers engage with your content. Always stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. The direct connection with your audience is a great way to improve your marketing campaign.
Social Media Marketing Strategy
Confused, overwhelmed, and don’t know where to start? You’re definitely not alone!
Social Media Marketing isn’t as simple and direct as it used to be a few years back. This place is crowded now, and the expectations of consumers have reached another level.
Having a clear plan is essential in making social media work. You need to comprehend what you’re doing, where you’re headed, and what you intend to accomplish with your social media. To put it plainly, you need a social media marketing strategy that gives you a bird’s eye view of everything; simultaneously allowing you to handle and work with the subtleties when required.
The more explicit your strategy is, the more compelling the execution will be. Keep it compact. Try not to make your strategy so grandiose and wide that it’s unattainable or hard to evaluate.
A compact strategy will enable your brand to tackle its objectives with a feeling of direction.
Without a properly planned strategy, you might be updating on social media platforms just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be difficult to accomplish results.
Here’s a complete guide to creating a winning social media marketing strategy:
1. Social Media Marketing Goal
Why do you want your business to be on social media?
Set a reasonable objective for your brand. Regardless of whether that implies more dollars and pennies from your current social presence or amping up your reach with a new audience, absolutely up to you.
The S.M.A.R.T. goal frame.
Specific
Measurable
Attainable
Relevant
Time-bound
Knowing how you are advancing with your social media endeavors is essential if you want to move in the right direction. By appropriately setting your social media marketing objective, you’ll be able to track your progress.
So as to make viable goals, you need to be clear about your methodology. You have to have targeted goals. Because these are achievable when contrasted with the more extensive, long-fetched ones.
Make it a point to set goals that are defined, attainable, and estimated. Along these lines you’ll be prepared to make quantifiable objectives in the main fields of branding and conversions.
Here are some goals that businesses of all shapes and sizes can divide and conquer:
Increase brand awareness
Drive traffic to website
Generate leads and sales
Grow revenue
Boost brand engagement
Build a community around your business
Provide social customer service
Increase mentions in the press
Listen to conversations about your brand
2. Research your target audience
Making assumptions is a dangerous game for marketers.
Knowing who your audience — and ideal customer — is and what they want to see on social media is key to creating content that they will like, comment on, and share. It’s also very important if you want to turn social followers into customers for your business.
3. Build an audience persona
Who are they? (E.g. job designation, age, gender, relationship status, location, etc.)
What are they interested in? (E.g. entertainment, educational content, information on new products, etc.)
Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
When do they prefer consuming the content? (E.g. weekends, during their daily commute, etc.)
Why do they consume the content? (E.g. to get better at their job, to gain knowledge, to stay up to date with something, etc.)
How do they consume the content? (E.g. read social media text posts, watch videos, watch images or hear the podcast)
4. Conduct a Competitor Analysis
You can learn from your competitors who are already using social media and what they’re already doing.
Before you start creating content, you ought to have a clear idea of what your competitors are up to.
A great deal of brands will in general bounce into creating content for their social media accounts right away. While delivering relevant content is essential, you do need to discover who your competitors are first, and what and how they are marketing through social media.
Observe how many followers or likes they have, what content they’re posting, how often they’re posting, and how many likes and comments they’re getting on average. Focus on how they are positioning their business on social media so you can accomplish something comparable or deliberately unique to stick out.
Rundown what you like about their account and what you think you could do better. This analysis can provide inspiration for how you want to approach your social media channels and what benchmarks you can set for your own accounts.
You might recognize your competitors’ frail social spots and have the option to abuse the holes. For example, one of your competitors might be influential on Twitter, but have a feeble Facebook presence, notwithstanding your objective, market using that network. In that case, it may benefit you to put more resources into Facebook rather than competing head to head on Twitter.
5. Create quality content
Your social media marketing strategy is clearly based on content. Sharing good content is important, obviously, but it’s equally important to have a strategy for your business for when you’ll share content to get the maximum impact.
Quality content is the foundation of a strong social media marketing strategy. Because without the right sort of content, every single other advance would neglect to assist you with arriving at your showcasing objective. Then again, in the event that you just focus on content and disregard different advances we talked about, you may not see great outcomes.
There are four questions you should ask yourself when creating content:
What is the ideal character count for every specific social media platform?
The total number and types of hashtags that should be used on each social channel?
Usages emoji in my social media messages?
What is the best content type for each platform?
Types of content that can be posted on social media:
Text
Images
Videos
Podcast
Stories
6. Produce multimedia-based content:
Remember the significance of images and videos. Mostly visual content is shared on social media than other types of content, because that’s what people want to see. This features how significant highly-visual content is to marketers and the people they want to reach.
Picture this:
You have an article which is formatted in two different ways – as a written lengthy article, and the other in the form of a video.
Which one are you likely to refer to?
That’s right, the explainer video!
Likewise, never leave behind a chance to collaborate or pick your followers’ cerebrums. In any event, something as basic as posing an inquiry or posting a survey can work.
Tapping into your followers’ FOMO (fear of missing out), story content on Instagram, and Facebook is only going to become more important.
7. Customize Your Content for Each Social Network:
It’s essential to recollect that only one out of every odd social channel is indistinguishable. You should always customize your content for every social media network.
Twitter
Twitter comes with a deliberate confinement – you can’t compose in excess of 280 characters in a tweet. Therefore always keep your message short, simple, and to the point. Including links and hashtags in your tweets is a good move. Even in twitter, visual content works far better.
Facebook
Facebook posts can be longer than any other content posted on Social media platforms but don’t doesn’t mean you should make them excessively so. Individuals can be effectively killed by a mass of content. It is constantly a good idea to incorporate some personal comments, even if you are simply sharing curated content. Short videos perform well on Facebook. Use visual content – images or videos with your every Facebook post, relating them to your text.
Instagram
Instagram is a platform that only works with visual content. One can only share pictures and videos on it. It is one of the most used platforms in this generation which includes tremendous competition. You have to come up with the best strategy for your Instagram account to stand out. You also have to understand how Instagram algorithms work and the type of content your audience expects from you.
LinkedIn
LinkedIn is a professional network, so you need to ensure that all the posts you share there are suitable for such a group of people. People often read posts on LinkedIn hoping to educate themselves, particularly anything that can help further their careers and gain knowledge, moreover, stay updated.
8. Metrics
Regardless of what you’re selling, your social media strategy ought to be information-driven.
That implies concentrating on important social media metrics.
Make it a point to adjust your social media objectives with your overall marketing strategy. This will make it simpler for you to show the estimation of your work and get official purchase in and venture.
How about we investigate a couple of critical social media metrics underneath that can assist you with picking up lucidity on the adequacy of your marketing.
Followers/Page Likes – This shows how huge your social media audience is.
Reach – The total number of unique users who have actually seen or paid attention to your content.
Engagements – The total number of Likes, Comments, and Shares your content has received
Clicks – The number of times your posts have been clicked by the users.
And here it is — the social media marketing strategy!
But that’s not the end. As referenced over, a procedure is the place you’re going; a strategy is the way you’ll arrive. You have chosen where to go to; presently you need a strategy. To make a plan, you have two options, hire a team and let them work on it, or work with an agencythat can do this for you.
What does SMM stand for in Digital Marketing?
SMM stands for Social Media Marketing
What does SMO mean
SMO is Social Media Optimization, basically, it's performance marketing which is sales driven.
Why is SMM important?
According to Statista: In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. Now there's a good chance that the majority of your target customers are present on Social Media. So, it's an ideal place for you to market your product.
Working Social Media Marketing Techniques to Promote Your Brandadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Are you looking for Social Media Marketing Techniques to take your brand to the next level?
There is no one-size-fits-all approach in Marketing Techniques for Social Media. But in this blog, you can find 5 Effective social media marketing techniques to promote your brand on social media platforms.
Choose the Right Social Media Platform
Structure your business goals and the type of audience you want to target. Break down the strengths and weaknesses of every social media platform of your business. Analyze the demographics you are targeting & their presence on social media platforms so that you can structure your social media marketing techniques accordingly.
If you are an E-commerce platform or a product-based business, consider building your brand on Facebook, Instagram, or Pinterest. If you are in the service sector, or a B2B company, focus on being active on Twitter, LinkedIn, Facebook, Google My Business.
Focus on Authentic and Quality User-Generated Content
Content Is King! You might have heard this many times before and it fully applies to social media marketing. Nothing engages and captivates the audience more than some quality content. So, create a brand persona for your business. Start by creating high-quality content on topics related to your product/service. Create compelling visual experiences for your audience through infographics, images, GIFs & videos, and build a loyal community for your brand.
User-generated content is the way to win on social media. Run social media contests to enable user-engagement and attract attention to your business.
Leverage the Power of Social Media Advertisement
There still is a stigma attached to using paid advertising over organic growth as a social media marketing technique. But, we’re here to tell you that paid advertising is as important or perhaps more important than organic growth on social media.
Facebook Ads help many people reach your social media posts/videos. It allows you to target your audiences based on their age, gender, interests, location, relationship status, ownership and so on. This creates an option to advertise your product/service only to those handpicked audiences, who are most inclined to consider your offerings. This is known as Detailed targeting. Detailed targeting increases the efficiency of your ads & saves your precious rupees. It’s just smart advertising.
Structure your social media marketing campaigns according to your business objectives. These objectives can vary from website traffic, engagement, video views, conversions, to App Installs. Make sure to align your campaign with the right objective as this determines the primary structure and the features of the entire campaign.
Continuously monitor your ad performances and keep them fresh from time to time. This, in turn, helps you achieve brand awareness and ultimately boosts more leads for your business.
Customer Service
In a survey conducted by Sprout Social, the majority of the respondents stated that they use social media to directly communicate with brands. This statistic alone is enough to state the importance of customer service as one of the promising social media marketing techniques.
It is important to note that a whopping 35% of the people chose social media as their go-to place for customer care & queries. The reason for this preference is the ease & utility that social media marketing tools have to offer. It’s much more comfortable & easy for an individual to approach a company for queries & services through social media, as it’s user friendly, requires very less time & effort in comparison to other means of communication such as a telephone, website, or a store.
With the continuous growth of the social media marketing rendering other mainstream channels such as telephones and brick & mortar stores redundant, this number is set to only increase in the coming days.
So, consider promoting your brand with customer reviews and testimonials. A customer can easily be influenced by other customers’ experiences. Use this social media tool to regularly engage, and clear your audience queries. This social media marketing technique acts as a backbone to your company by building a strong reputation in servicing & customer relations and enriching brand loyalty among the customers.
Partnership with Influencers
Another marketing technique trending in recent times is Influencer Marketing. This involves collaborating with an influencer to make him/her endorse your product or service on their Social Media Account.
But first, who is an Influencer?
A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by their authenticity and reach. They range across different fields and professions such as actors, bloggers, fitness experts, photographers & so on. To simplify, we can divide them into the following 3 categories based on the size of their social media following:
Mega Followers are those with a million or more followers. They include generally celebrated personalities such as actors, athletes, and so on.
Macro Influencers are those who have a following between 100K & 1 million. Expert professionals such as bloggers, fitness experts, photographers can be found in this category.
Micro-Influencers have fewer than 100K followers. This category is difficult to define as budding influencers from all industries fall into this mix.
Some of the most mainstream methods in this particular social media marketing technique are shout-outs, reviews & giveaways.
Consider collaborating with an influencer who shares the same vision and brand aesthetics as you. Partner with influencers considering their engagement rate and they how they resonate to their audience.
Below 1% = Low engagement rate
1% to 3.5% = Average engagement rate
3.5% to 6% = High engagement rate
Above 6% = Very high engagement rate
Social media marketing benefits are endless with an ever-increasing global crowd & swiftly evolving marketing techniques. These 5 Social Media Marketing Techniques when implemented effectively, are sure to elevate your brand to new heights.
Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.
For any professional assistance and quality services in Digital Marketing, Get in touch with us.
We would love to hear from you!
Visit our Website: https://www.moshimoshi.in
Call us: +91 9148544178
Mail us: sales@moshimoshi.in
What do you mean by social media marketing?
Social media marketing (SMM) is the use of social media platforms and social networks to market a company’s products and services, it helps to reach new customers, engage with them and promote businesses.
What is a social media marketing strategy?
Social media marketing strategy is a summary and plan of everything you wish to achieve from participating in social media platforms.
What's in a social media marketing strategy?
1. Select relevant social media marketing goals 2. Determine most relevant metrics 3. Decide your social media audience 4. Understand your audience 5. Select the right social media platform.
Digital Marketing Case Study – Floresta Goaadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.
To find out more about Floresta Goa, visit their website:
Given below is the Digital Marketing case study of Floresta Goa.
BRIEF
Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.
APPROACH
Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.
Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.
Step 1. Location Introduction Video
Step 2. The Introduction Post On Social Media Platforms
Step 3. Post Showcasing The Amenities
Step 4. Social Media Posts Related To Offers
We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.
For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.
RESULTS
The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.
Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.
From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.
Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.
The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.
Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.
Uniso, as aforementioned, is a retail chain. They wanted to work with Moshi Moshi for the initial branding of their Jayanagar Flagship store. The objective was to increase brand awareness and to increase footfall in the Jayanagar Store.
Their requirements also were for Social Media campaigns.
Approach
Uniso suggested that we go ahead and devise our own strategies that would help them fulfill their requirements.
So based on this, we devised social media campaigns and some offline promotional events.
We realized that in terms of their online presence, the content was something that needed to be worked upon.
For Social Media and Online Branding, we made an introductory video for Uniso. The video was basically an introduction to Uniso, their product range, their store location, and other such things.
As for Instagram and Facebook posting, we made colorful mockups for featuring Uniso products. We also included short and attractive content, describing the product.
For Offline Branding, We made a Voxpop Video. Voxpop Video basically refers to videos that engage with the public directly. The Voxpop video was conducted on the day of launch.
The Voxpop video involved Team Moshi Moshi conducting fun games and distributing vouchers worth Rs 300, Rs 500 and Rs 1000. We distributed around 150 vouchers.
One of the many games in the Voxpop included ‘Guess the product’ which involved the participant to correctly guess what the product is. The intention here was to bring out the uniqueness of Uniso products.
Results
The Social Media Campaign and the offline promotional events for Uniso yielded extremely desirable results.
In terms of online platforms, our social media strategy and content revisions helped Uniso garner more likes.
Total Minutes of Video Engagement
The Total Engagement as recorded from 5th July to 13th August was 6.5 K.
The Total Number of Reach: 1,50,000.
Facebook Engagement (as seen in likes, comments, and reactions) was also seen to increase by a great number. The Total engagement rate was seen to be increase by 44%.
The Unique and concise Social Media content that we devised for Uniso also helped them in Social Media Optimization and Social Media Marketing.
So, one takeaway for you from this could be that content is the ultimate king! No matter how much money you spend on increasing your online reach, it all boils down to the content. So focus on your content and your social media is sorted.
Game On Fitness Social Media Marketing: Case Studyadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Game On Fitness is a Gym Brand, striving to help you maintain a healthy you. The organization has initiated its journey for a fitter and healthier Bangalore from BTM, focusing on providing a healthy and fit body rather than promoting them as a bodybuilding house. So, box your hurdles towards a healthier you!!
You can have a look at their Facebook Page for more updates.
Brief:
Game On Fitness approached Moshi Moshi for providing them with a Logo and helping them with their Social Media Marketing, and to enhance their brand awareness to increase their footfall.
Game on Fitness emphasized creating a Logo that would be apt, considering their vision of providing its customers with a fit and athletic body, instead of providing them with a bulky look.
Approach:
In our quest for Logo designing, the idea was simple, Team Moshi Moshi stick to a lean look while focusing on the gym theme.
Some of the options we provided to our client for Logo are presented below:
Finally, we molded the “G” of “Game on Fitness” into an arm, to make it look obvious that it is a gym and created a running track out of “E”.
This is the Logo, that client finalized at last.
Now, for Social Media Marketing our strategy was clear. We believe Information is the first step in decision making, hence Team Moshi Moshi started with creating their Facebook and Instagram page for accelerating their social media presence.
We decided to come up with an energetic and enthusiasticlive video on the cover of their Facebook Page, appealing the viewers to break their sloth and head towards a fitter and better body. This video also gave the audience a gimps inside Game of Fitness’s work-out station showcasing the facilities the gym provides.
Our team is also managing their Social Media Content Strategy. You can visit their Facebookand Instagram page for more insight.
Since Gym happens to be a locally centered business, and it was a new venture coming in the market, Team Moshi Moshi also helped Game On Fitness, to get an edge above its competitors and with Lead Generation. We conducted some Social Media Campaigns and Offline Social Events like Vox-Pop, on the localities near Game On Fitness, to create awareness about the brand and capture the locally centered clients.
Vox-Pop basically refers to the videos that engage with the public directly, interacting with the public or prospective future clients, and creating awareness through a fun and interesting way. Some of the many games included in Vox-Pop comprise, Air Arm Wrestling and Squat Challenge, which were thoroughly enjoyed by participants and the audience.
We also came up with the idea of distributing Free Vouchers, wherein we awarded the winners with “First Week Free Trial”, to help them get more footfall.
Results:
The logo came out really cool, exactly matching their demands.
The social media campaigns and offline promotional events for Game On Fitness yielded extremely desirable results. We could generate a lead of 125+ clients during our initial days.
Total video engagement of 6420 views in the past 28 days.
A total number of reach: 88427 and engagement of 5506 during our campaign.
Below is the reach for the last 28 days.
Post engagements of 3893 in the past 28 days.
Moshi Moshi is a Creative Branding and Digital Marketing Ad agency in Bangalore, which offers Premium Branding Services like Logo, tagline, packaging and Digital Media Campaigns.
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