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Search Engine Marketing Statistics You Need to Know in 2021
Search Engine Marketing Statistics You Need to Know in 2021 1024 576 admin

Search Engine Marketing Statistics

When you think of SEM, you probably relate it to SEO. Search engine optimization or SEO is optimizing keywords to get traffic on a website, a form of unpaid marketing, whereas search engine marketing or SEM is the action taken to market a business using paid advertisements that appear on search engine results pages or SERPs. Clearly, SEM is the most important tool in online marketing and growing yourself or your business online. Thus, here are some search engine marketing statistics 2020 to kick-start 2021.

What Is SEM?

In SEM, advertisers bid on keywords that users of Google or other search engines might use while searching for a product or service, which additionally allows promoting products and services alongside those search results. These ads, often known by the term PPC or pay-per-click ads, are available in various formats. Few of them are short, text-based ads whereas the rest of them, such as product listing ads (Shopping advertisements), are more visual, product-based advertisements with added information such as price & reviews.

Therefore, SEM matters because it is the fastest way to get new consumers for your business, online. 2020 marketing statistics also suggest that search engine marketing is the greatest marketing tool to reach the potential and motivated consumers, who’re looking for such products and with SEM, they will definitely be interested in purchasing your services or products.  

Especially for small businesses, SEM is the best way to promote and reach newer consumers. These are the main reasons to adapt to SEM:

  1. It generates brand awareness on search engines
  2. It generates revenue more quickly
  3. It moulds as per your budget and grows as you grow
  4. It takes your business to the right people
  5. It’s pocket-friendly as per your budget

Google

According to the data, Google is the most used search engine worldwide in 2020. Google’s market share has remained the highest all around the globe for the longest time. 

Image Source: alphametic.com

Search Engine Marketing Statistics

As per Statcounter’s website, Google has 92.16% worldwide market share among all the search engines as of November 2020. Alone in India, it’s market share remained at 98.74%. This clears out the importance of a search engine in today’s digital age and it should be mandatory to have a search engine marketing strategy to reach the maximum number of people.

While wrapping up the year, Google released a video sharing the most frequent word that appeared in this year’s search – ‘Why’ & showcased how a question can be answered in many ways through this thought-provoking concept.

SEM As A Continuous Growing Industry

2020 SEM trends show how much potential this industry has for marketing, brand awareness, and campaigns. From link building to paid ads, Google search services have proved beneficial for both, the businesses and Google itself. 

Every business, especially after the greatest impact on the global economy in 2020, is now either thriving online or trying to survive through it. Most businesses allocate more than 40% of their budget for search engine marketing. Google’s annual revenue in the last decade has seen a significant rise of 10-15% every year!

With new services and businesses introducing themselves every day, it is no doubt that the best way they can reach the maximum number of potential consumers is through search engine marketing! 

Mobile Search & Location Based Marketing

At the start of the year,  it was reported that there were 3.5 billion users worldwide using smartphones This number is expected to increase by 3.8 billion by 2021. It is obvious that most of the searches are happening through mobile phones. 

With the increasing number of mobile phone users, smart businesses are configuring their websites to more mobile-friendly functioning. It has been noted that before trusting any business, users search about them online to see their reliability and value. Even after entering the stores, about 40% of the consumers are on their phones looking at the brand’s website before buying a product or a service.

Mobile search is most likely to beat desktop searches by the end of 2021. This is the reason most businesses rely on mobile search for search engine marketing. 

The consumers are most likely to search for the closest businesses. ‘Stores Near Me’ is one of the most searched phrases on Google. Hence, local businesses should keep their SEM updated and create brand awareness in the nearby areas. As with Google Analytics and paid ads, you can target nearby customers and with more options available, it is likely for your business to achieve speedy growth naturally. 

Keywords & User Experience

The keyword is the tool that fuels the search engine. Mostly 3 words are used in a normal search mostly on mobile phones, however, desktop searches have 6 words or more. Every business and brand should be aware of the latest stats and keyword trends to keep themselves up on the SERPs. 

It is also found that the consumers between the age group 18-34 years trust the better reviewed and frequently shown businesses on SERPs by 91% more, than the ones without reviews or inconsistent SERP outcomes. Therefore, it is advisable for the businesses to stay up-to-date with the SEM strategies and thrive more.

Functional Traditional Marketing Strategies 

Online marketing is an ever-changing industry. Every day, there are new trends coming in and marketers often follow the same. However, there are some traditional marketing strategies that are still proven to be the best source to drive high traffic. 

CONTENT

It is no surprise that content is an all-time king. Most marketers still root for the best content to include in their SEM strategy. Without good content, no consumer will stay for more than a few seconds, or worse, won’t be able to know about your existence. Even Google values quality and updated content, which is why about 40% of the marketers publish content at least once a week. To stay ahead or relevant, if some older content is making sense in the present light, you can update it and it’ll still be shown on the SERPs. 

IMAGES

About 25-27% of Google’s searches have images in them. Updating images in your existing content, using them in your current ones or even creating your own will take you a long way in search engine marketing.

VIDEOS

Most of the Millenials and Gen Z consumers are 60% more likely to indulge in video search results or video searches. Videos are likely to drive more conversion rates by five times. Therefore, including videos in your marketing strategies will give you a better outcome.

Also, Backlinking, SEO & PPC are the ways to get ahead on the SERPs. Hence, keep your business marketing tactics at par with upgraded SEM strategy.

The Future Of SEM

With the technological advancements, SEM has also seen AI-based search as another tool to include in this strategy. The tool is voice search. With Google Assistant, Siri, Alexa, and more AI-based assistants to help us through, it is likely for more businesses to include such features in their content to drive more consumers.

Many digital marketers see content marketing and SEO as the most effective tools to drive new customers. However, SEM being in the light, and as per its services like sponsored links, paid search, PPC etc. it is not going anywhere and is here to stay for a very long time.

The businesses that kept their search engine marketing on going, shined through, and are moving on to be the highest star in the SEM universe. As most of the people are staying indoors & as 2020 marketing statistics showed, search engines have proven to be the light in the content world to learn, grow, and stay informed.

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Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips
Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips admin

Followers may come and go but Instagram branding goes on forever. Instagram is no more a destination for private accounts, it’s for a whole lot more. Businesses are slowly shifting to social media branding through Instagram. Many small businesses start their company through this social networking service. 

Instagram has the highest engagement with followers of brands. It is a two-way communication model where brand followers can easily pose questions about products and services, and receive quick responses. This helps brands create personal interactions and relationships with their customers. 

Instagram Branding

It is also the most visually and aesthetically pleasing platform which allows the website to revolve around imagery. Photographers, graphic designers, artists, and models have a great opportunity to grow their businesses and creativity. 

As people move towards image-oriented content, Instagram receives 68% engagement between brands and users, while Facebook only receives 32% engagement for the same. With twice the engagement, Instagram becomes the perfect destination for digital branding. 

With the help of Instagram branding, companies can share their business, connect with interested users, upload pictures of their products and services, and overall increase their Return on Investment. 

The following are some tried and tested Instagram tricks and tips that will boost your brand and improve its image in the eyes of followers. 

CREATE AN EXCLUSIVE BRAND HASHTAG 

The most discussed Instagram tip is to create a hashtag that can exclusively be used by the company to share its messages and images. 95+ million posts are generated on Instagram every day and with the help of the hashtag system, the right content reaches the right people. These hashtags can be words, phrases, or titles that include the name of the brand or any brand-related lingo. 

Customers may already have a brand hashtag they use online, without the knowledge of the company. The company can either join in the same hashtag or create a new one that fits their branding needs. 

#brandname can be created by the company for Instagram branding. They can post images of their products and add the hashtag to their captions and bio. These hashtags are clickable which allows interested users to search for more products and reviews with the same tags. 

For example, Sabyasachi has effectively used hashtags on its official Instagram page. Every post has #Sabyasachi, #TheWorldOfSabyasachi as common tags, and additionally, they add #BridesOfSabyasachi or #SabyasachiJewellery based on posts of bridal lehengas and jewelry. These hashtags are easily searchable and there are more than 500k plus posts with tags related to the company. 

These hashtags help businesses categorize their posts, attract followers, increase overall engagement, reach the target audience, and strengthen their brand image. E-Commerce brands especially benefit from this Instagram trick. 

CONTENT MANAGEMENT IS THE KEY 

Instagram Branding

Aesthetics attracts the eye. It is fundamental to have a visually pleasing Instagram page otherwise no one is interested. Products generally appeal to customers when they look a certain way. It will be to the benefit of the brand if they come up with themes for their page, as it can help them market their products better. 

In order to have a cohesive page, use the Instagram trick of filters. Filters can make or break the aesthetic of brands. Using one specific filter throughout the page can enhance the brand’s appeal. 

The application of brand colors to the images posted on the page also has its benefits. Customers soon associate colors to brands, like red and blue for Pepsi. This association will trigger the customer’s memory about the brand whenever they see these colors, thereby creating a strong brand image. 

PROMOTIONAL CAMPAIGNS OR CONTEST

Another great Instagram tip is to run a contest or create a promotional campaign. Promotional ads can include videos or posters that have a strong message about the brand or a cause it supports. The customers’ sentiments are targetted and they try to be a part of it by posting on their own feeds with relevant hashtags. 

Contests on Instagram are generally well-received by users. These contests may range from giveaways to “posts pictures of yourself with our product and get 10% off on your next purchase.” Brands can give the users a particular hashtag they are supposed to use and they can include this tag on their bio as well. Rules can also be added in the description so the users know how they can enter the contests. 

Several skincare brands organize contests for their followers in which social media influencers are asked to promote their products on their pages. These influencers test out the products and give reviews to their followers and persuade them to try it as well. The brand is then able to reach a larger audience who can learn more about their products and purchase them in the future. 

Everyone likes free goodies, many interested customers come flocking to these contests and try to win gifts. It also helps in boosting sales of the company’s products. This further helps the brand engage with their clients on an intimate level. 

OFFER SALES ON POSTS 

A company’s Instagram branding can become impactful if they try to include sales for their products and services. Sales help in bringing traffic to the Instagram page and the number of followers increases as well. 

The caption of the posts can include promotions and offers. Codes for availing discounts can be mentioned along with the terms and regulations. Users can visit the website that should be linked in the bio. This reduces the effort from the customers’ side. 

Instagram stories can also be used to inform people about the sale. The sale can become more exciting if a time frame is established. For example, “the sale will last only 2 hours so visit our website now.” This will create excitement amongst buyers. 

IN CONCLUSION

Instagram Branding

Instagram branding can uplift a business by creating a favorable image in the public’s eye. Companies that maintain a level of transparency with their followers have a good relationship with them and are more trustworthy and influential. Brand loyalty is soon established among product users. Their competitors in comparison, who don’t maintain an Instagram page are at a disadvantage. 

It may take a while to figure out what is the best way to market a business on Instagram but with the help of the above 4 tips, companies can create a basic framework on what their focus should be. These tips will reduce the guesswork that they may have to sit through. Receiving the required traffic on these businesses may take a while but with the right Instagram tricks, the number of followers and posts will increase. The company will then easily be able to reach its goals. 

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Why Companies Turn To Digital Marketing To Survive COVID-19
Why Companies Turn To Digital Marketing To Survive COVID-19 admin

The ongoing Covid-19 pandemic has disrupted the functioning of the nation and many industries are still trying to cope with the New Normal.  All companies are burdened due to the changing scenario and have been vigorously experimenting with new ways to stand out in the competitive market. They are trying to overcome challenges and implement uncharted routes to sustain and grow amidst the pandemic.

This unprecedented event has shown us real difficult times but privileged times as well. As they say, every problem has a solution. This pandemic has introduced us to a whole new world.  While a few companies are fraught with uncertainty, most of the companies are becoming innovative and have utilized the lockdown situation to their privilege by shifting their businesses online.  Advertising agencies have seen an upsurge in the number of queries related to digital marketing and have been constantly recommending solutions.

Why are companies moving to digital presence?

The current pandemic has definitely changed the entire marketing landscape and even traditional marketing solutions have shifted to digital marketing.  Technology has proven to be a boon in such times for every individual and digital marketing has made things convenient for businesses due to many reasons.

Psychological impact on customers

Customers today are not comfortable venturing out. They are stepping out only in case of an immediate requirement. There is still a great sense of fear in people. And once the crisis resolves or rather gets easier on us, the psychological impact of the virus is bound to stay for much longer. The customers are still going to hesitate to visit the market place for any kind of shopping or other requirements. The entire consumption model will witness a change, pushing the customers to further resort to digital adaptation.

Retail has taken a major hit

With the entire nation going under lockdown; the businesses have taken a major hit. The current COVID-19 pandemic has highly impacted all the businesses, especially the ones that have had an only retail presence and no online presence. Digital marketing solutions have come to the rescue of these businesses. It provides them with a platform, to make their products and services visible.

 Reach the right customers

The pandemic has minimized travel and also prohibited transportation for a few businesses, nationally and internationally. Due to this, it is difficult for businesses to meet their customers or explain their products. However, digital marketing simplifies the process for businesses to be able to reach their target audience in any location and from any background. It also allows the customers to surf online, as per their requirement in choosing the right product.

It is measurable and convenient

Having an online presence helps the audience understand your company objectives or brand offerings, which helps them to build brand loyalty and credibility. Today, customers want to visit your website and check your social media pages before making a decision. They want to check your reviews and potentiality.

Especially in the current times, customers want to know the safety precautions you are undertaking without visiting your store or office. And all this information can now be provided to them online, at the comfort of their home.

But the question that would arise would be why digital marketing when you already have loyal customers who would still purchase from you. Digital marketing will help you not only widen your reach but it also helps in evaluating and measuring your customer base. This in turn helps you come up with innovative ideas for the growth of your brand. 

It is safe and accessible

Companies can be more accessible to the audience they are trying to reach. By having a presence on the web, your customers can reach you at any time and even now when the office is closed during the pandemic. By creating a website and implementing search engine optimization, social media optimization, search engine marketing, or social media marketing; your companies stand a better chance at garnering visibility. It also helps a company sustain itself in the competitive market since customers are able to find your business in the first few pages of Google Search and there are high chances of them reaching out to you before your competitor.

How digital marketing has helped a few businesses cope with the pandemic?

Out of sight is out of mind. With the current pandemic situation where most of the businesses are either working from home or non-operational; the only way right now to be in the sight is by being online.  A few are still wondering, why digital marketing has become a fundamental need for most of the companies today, Digital marketing is definitely a requisite need today to reach out to your audience.

For instance, a few retailers like grocery stores and food retailers have been operational during the pandemic, but a few were still not able to meet the demands of customers entering the store due to the limited supply of the products.  However, customers were able to find the products online. Brand’s online presence and delivery have really helped the customers acquire the necessary products.

Educational institutions and individual businesses have also taken to online presence and digital marketing. Digital marketing has not only helped them market their services to the right audience but also strengthen their brand image by providing the right information. Most of them have also taken to online teaching and are also releasing YouTube videos on various educational and informative topics. This has helped enhance their brand credibility.

There have also been businesses that have been existing for a really long period in the market and are used to retail presence. While it has been easier for startups to cope with the changing model, a few businesses are still trying to adapt to the change.  We are all aware that changing a long term mindset is an extensive process and it is complex to break the barrier of culture change. This is where advertising agencies have been playing a major role in helping the businesses cope with the changing model and make them realize why digital marketing is now going to be a necessary marketing strategy. They have been using their knowledge and experience to not only help the business compete online, but have also been assisting them understand the online market.  

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Digital Marketing Case Study – Floresta Goa
Digital Marketing Case Study – Floresta Goa admin

Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.

To find out more about Floresta Goa, visit their website:

https://www.florestagoa.in/

Given below is the Digital Marketing case study of Floresta Goa.

BRIEF

Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.

APPROACH

Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.

Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.

Step 1. Location Introduction Video

Step 2. The Introduction Post On Social Media Platforms

Step 3. Post Showcasing The Amenities 

 

Step 4. Social Media Posts Related To Offers

We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.

For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.

RESULTS

The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.

Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.

From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.

 

 

 

Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.

The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.

Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.

Wanna discuss a project?

Contact us: +91 9148544178

Mail us: sales@moshimoshi.in

Visit our website: https://www.moshimoshi.in/ 

We would love to hear from you.

 

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Branding and Digital Marketing Case Study: S4 Fitness
Branding and Digital Marketing Case Study: S4 Fitness admin

A solid brand identity is not less than a strong bridge connecting the organization with its potential clients. It builds public’s conscious and subconscious opinion for the organization as a whole.

S4 Fitness is a Gym Brand, striving to help you attain a healthier and fitter body. They are working towards a healthier and energetic Bangalore, and started their voyage from Jayanagar, and provides 10+ services, including Hardcore Workout, Yoga Classes, Zumba etc. You name it and they have it.

S4 Fitness approached Moshi Moshi to help them in creating its Brand Identity and improve their Social Media Presence, so as to increase their brand awareness. And Gym being a locally centered business, S4 Fitness wanted to switch to Digital Marketing for getting more footfall.

Approach:

In the quest to creatively picking a Brand Logo for S4 Fitness, the idea of Team Moshi Moshi was simple. We decided to give the brand a powerful and energetic look, which can justify the vision of the organization and the services it offer.

The various logo designs created by Team Moshi Moshi are below:

Finally, we transformed the ‘4’ into a lightening energy symbol, which gives the brand an energetic look, and also making it obvious from the Logo that its a Gym Brand. The Logo finally selected by S4 Fitness is displayed below.

In order to give an added edge to the brand from its competitors, and provide a unique look to the Gym, Team Moshi Moshi helped S4 Fitness with Environmental Graphics Designing.

It helps in connecting the ambiance of the organization with its Brand. Team Moshi Moshi created various wall graphics for the gym, which are catchy in look and also motivates the people working out. Environmental Graphics Designing helps in binding the visitors with S4 Fitness and enhancing their loyalty towards the brand.

While creating the Wall Graphics for S4 Fitness, Team Moshi Moshi focused on providing an energetic and enthusiastic ambiance, which could motivate the visitors to come and work-out daily. Here, Team Moshi Moshi decided to display quirky motivational quotes on the walls.  We opted for a bold bulky look for the ambiance and stick to dark shades for the graphics and energetic Yellow color for the background.

Some of our Environmental Graphics Designing work is displayed below:

 

In order to increase the Social Media Presence of S4 Fitness, Team Moshi Moshi decided to revamp its Facebook Page & also created the cover photo in context with the theme of the Gym.

Since the brand offers approximately 10+ fitness services under its roof. Team Moshi Moshi tried to display a glimpse of them on its Facebook cover page. We stick to the theme and vibes of the gym while designing the same and opted for energetic Yellow and bold black, in our color palate.

With all the ideas and strategies put together, the Facebook Cover Page finally comes out like this:

As the world is rapidly switching to Instagram, so, in order to increase more and more brand awareness, Team Moshi Moshi brought the brand on the Instagram platform too.

You can have a look at their Instagram page by clicking on the link below:

Link: https://bit.ly/2KIJ8uE

Team Moshi Moshi is currently handling both the Social Media Platforms of S4 Fitness and also helping them in lead generation, through Facebook and Google Ads.

You can check its Facebook page by clicking on the link below:

Link: https://www.facebook.com/s4fitnessofficial/

Results:

The logo came out really energetic and power-packed, exactly matching the demands of the client.

The Social Media Campaigns and Environmental Graphics designing, for S4 Fitness, yielded extremely desirable results. We could generate 70+ leads till now.

Moshi Moshi is a Creative Branding Agency in Bangalore, offering Premium Branding Services like Logo, tagline, packaging, and Social Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

Visit our website: https://www.moshimoshi.in/

We would love to hear from you and will send you the pigeon back.

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Game On Fitness Social Media Marketing: Case Study
Game On Fitness Social Media Marketing: Case Study admin

Game On Fitness is a Gym Brand, striving to help you maintain a healthy you. The organization has initiated its journey for a fitter and healthier Bangalore from BTM, focusing on providing a healthy and fit body rather than promoting them as a bodybuilding house. So, box your hurdles towards a healthier you!!

You can have a look at their Facebook Page for more updates.

Brief:

Game On Fitness approached Moshi Moshi for providing them with a Logo and helping them with their Social Media Marketing, and to enhance their brand awareness to increase their footfall.

Game on Fitness emphasized creating a Logo that would be apt, considering their vision of providing its customers with a fit and athletic body, instead of providing them with a bulky look.

Approach:

In our quest for Logo designing, the idea was simple, Team Moshi Moshi stick to a lean look while focusing on the gym theme.

Some of the options we provided to our client for Logo are presented below:

Finally, we molded the “G” of “Game on Fitness” into an arm, to make it look obvious that it is a gym and created a running track out of “E”.

This is the Logo, that client finalized at last.

Now, for Social Media Marketing our strategy was clear. We believe Information is the first step in decision making, hence Team Moshi Moshi started with creating their Facebook and Instagram page for accelerating their social media presence.

We decided to come up with an energetic and enthusiastic live video on the cover of their Facebook Page, appealing the viewers to break their sloth and head towards a fitter and better body. This video also gave the audience a gimps inside Game of Fitness’s work-out station showcasing the facilities the gym provides.

Our team is also managing their Social Media Content Strategy. You can visit their Facebook and Instagram page for more insight.

Since Gym happens to be a locally centered business, and it was a new venture coming in the market, Team Moshi Moshi also helped Game On Fitness, to get an edge above its competitors and with Lead Generation. We conducted some Social Media Campaigns and Offline Social Events like Vox-Pop, on the localities near Game On Fitness, to create awareness about the brand and capture the locally centered clients.

Vox-Pop basically refers to the videos that engage with the public directly, interacting with the public or prospective future clients, and creating awareness through a fun and interesting way. Some of the many games included in Vox-Pop comprise, Air Arm Wrestling and Squat Challenge, which were thoroughly enjoyed by participants and the audience.

 

We also came up with the idea of distributing Free Vouchers, wherein we awarded the winners with “First Week Free Trial”, to help them get more footfall.

Results:

The logo came out really cool, exactly matching their demands.

 

The social media campaigns and offline promotional events for Game On Fitness yielded extremely desirable results. We could generate a lead of 125+ clients during our initial days.

Total video engagement of 6420 views in the past 28 days.

A total number of reach: 88427 and engagement of 5506 during our campaign.

Below is the reach for the last 28 days.

Post engagements of 3893 in the past 28 days.

Moshi Moshi is a Creative Branding and Digital Marketing Ad agency  in Bangalore, which offers Premium Branding Services like Logo, tagline, packaging and Digital Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

Visit our website: https://www.moshimoshi.in/

We would love to hear from you.

 

 

 

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BIESSE Case Study
BIESSE Case Study admin

CLIENT

BIESSE India, a direct subsidiary of the BIESSE Group is one of the largest producers of woodworking machinery in India.

The Company designs manufactures, and markets a comprehensive range of technologies and solutions for joiners and large furniture, windows, doors, and wood building components manufacturers. In recent times, it has also been active in the plastic processing machinery sector and developing ad-hoc solutions for a growing market.

Website: https://www.biesse.com/in/wood/

BRIEF

BIESSE India approached Moshi Moshi with a primary objective to increase sales. 

The brand wanted to create an online presence through branding and sales campaigns, all over India, by implementing Search Engine Marketing Strategy.

APPROACH

Working for BIESSE was quite an interesting and informative venture for our team. With an aim to generate leads and sales, we built an effective Search Engine Marketing Strategy by creating search ads.

Since Biesse’s products cater to the large scale production industry, our major challenge was to tackle irrelevant searches. The keywords used were overlapping with other small scale and retail businesses. 

To overcome this challenge, we used specialized keywords to target the right customers. We also initiated branding and remarketing through video and display ads,

RESULT

We achieved favorable results through our campaigns. In a span of 6 months, our campaigns generated  67K+Clicks, 821K+ Impressions, 8.19% Click Through Rate, 46.19% Search Impression Share Rate, and maximum leads. 

If you are thinking of taking your brand to the next level by keeping your customers engaged and excited about your products, then Moshi Moshi is right at your service.

CONTACT US: +91 9071704417

MAIL US: sales@moshimoshi.in

WEBSITE: https://www.moshimoshi.in/

Moshi Moshi © 2020. All rights reserved.

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The art of staying
high-drated

What makes handling a Digital Account fun? Young minds and some drinks. Enter Bounce Superdrinks – a scientifically crafted ‘fun’ctional drink range that balances fun and flavourful hydration with endless benefits.

The Big 2.0,
Celebrating 20 Years

SAP Lab India's 20-year journey has been a phenomenal one! Here's a glimpse into their Corporate A/V which celebrates the spirit of their work force. #GoingBeyondGreatness

Thoughtful, Sustainable,
Responsible Clothing

NorthMist is an ethical clothing brand that symbolises your love to yourself and for the nature. They call it thoughtful clothing. Rebranding an ethical brand to represent the nature had to be thoughtfully.

Cement mementos
that never wear

Caments is as unique as its name. They design gifts from cement. We were in love with the concept right from inception, and the same reflected in their logo. Well, they Say, I am in love with the shape of you.

If its's Extra-Ordinary, Extraverted and
Extra-creative, It's Moshi Moshi.

Expect the extra.

Wanna Discuss Work?

Tel: +91 9148544178 | sales@moshimoshi.in

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