Digital Marketing

  • admin
  • No Comments

Benefits of Infographics – Why B2C Business Must Use it
Benefits of Infographics – Why B2C Business Must Use it admin

Infographics have gained popularity in recent years. They have been generally utilized among organizations and associations in both digital and in print. In the era of Digital Marketing, Infographics have become an exponential way of presenting data in a very catchy way and there are proven benefits of infographics as well. Research expresses that the human brain processes image multiple times quicker than plain text.

Other research proposes that 40% of individuals will react preferably to visual data over text data. Visual elements are an extraordinary method to engage your audience and get them interested in your content. With an infographic plan, you can introduce data in a way that is outwardly appealing and engaging for your audience. Check out the stats about infographics by Fuzzy duck. 

In this article, we’ll discuss-
  • What are Infographics?
  • Why are Infographics popular? 
  • Types of Infographics 
  • Benefits of Infographics
  • How can you make an effective Infographic?
  • Why B2C businesses should use Infographics? 

What are infographics?

An Infographic is essentially a visual representation of information that aims to reach a wider audience by simplifying the complex data and arranging it in an easy format. It helps to make the data understandable to the audience at first glance.

Why are infographics popular?

Most people prefer visual images rather than the texts, people also love to share content that has captivated their attention and is visually appealing, nowadays popular infographics get viral on social media channels very quickly.

For example: Putting a thousand-word article on our Facebook wall with charts/tables seems to be very boring and lengthy and will not help me to engage the audience. In this case, I would prefer to post an infographic on my Facebook wall which will summarize all the content in a single image, which can engage people and can be shared by our audience.

Infographics can make simple and boring information exciting. We can share information through a visual & there are various types of infographics,

  • Statistical Infographic Template
  • Informational  Infographic Template
  • Timelines Infographic Template
  • Process Infographic Template
  • Geographic Infographic Template
  • Comparison Infographic Template
  • Hierarchical Infographic Template
  • List Infographic Template
  • Infographic Resume Template

Let’s understand the types of infographics in detail:

1. Statistical Infographic Template:

If you need to visualize survey results, present information from numerous sources, or backup an argument with important information, at that point a statistical infographic is the best infographic to do that.

A statistical infographic puts the attention on your information. The design and visuals will assist you in telling the story behind your information. Your storytelling devices can incorporate graphs, charts, icons, symbols, pictures, and eye-catching font styles.

benefits of infographics

2. Informational Infographic Template:

An informational infographic format is the best infographic for clearly conveying another or specific idea or to provide the outline of a theme.

Regularly, an informational infographic is separated into segments with engaging headers. Numbering each area will help your infographic design flow. Also, we’ve discovered that individuals will in general like infographics with numbers in the title. Descriptive headers and illustrative symbols help convey each point clearly.

benefits of infographics

3. Timelines Infographic Template:

Timeline infographics are the best sort of infographic for imagining the historical backdrop of something, to feature significant dates or to give a diagram of occasions. Since people will, in general, understand time spatially, a visual like a timeline infographic can help make a more clear image of a time allotment. Visuals help like lines, icons, photographs, and labels all help to highlight and clarify points in time.

benefits of infographics

4. Process Infographic Template:

While a timeline infographic will feature points in time, a process infographic is the best infographic for giving a summary or diagram of the means in the process.

Process infographics will permit you to simplify and explain each step. Most process infographics follow a direct start to finish or left-to-right stream. Numbering the means will make your procedure simple to follow.

benefits of infographics

5. Geographic Infographic Template:

Do you want to visualize area-based information, segment information, or huge amounts of information? In those cases, a geographic infographic is your most solid option. Geographic infographics use map graphs as the center visual.

6. Comparison Infographic Template:

Most of us have trouble picking between multiple options. Whether you need to think about options in an unbiased manner, or you need to make one choice to appear to be better, a comparison infographic is the best infographic to do that.

Typically, comparison infographics are divided into halves vertically or horizontally, with one choice on each side. Utilize differentiating or contrasting colors to separate two choices.

benefits of infographics

7. Hierarchical Infographic Template:

A hierarchical infographic can compose data from the most prominent to least.

One famous case of this is the pyramid image of Maslow’s Hierarchy of Needs. Humanity’s most basic needs are at the base of the pyramid, ascending to humanity’s most complex and unknown need in the smallest segment at the top. To visualize a hierarchy of leadership or to show how something is separated into parts, utilize an organizational flow chart.

benefits of infographics

8. List Infographic Template:

If you need to share a collection of tips or a list of examples, at that point why not make a list infographic! 

List infographic formats are commonly clear the objective is to make them more attractive than a basic list. Visuals like symbols can replace bullet points, and creative text styles and colors can make everything stand out. Numbering the points in your list will enable your data to the stream. This list infographic layout utilizes diverse colored circle icons to help each number pop from the page. 

Even though your substance is a list, it doesn’t mean you need to follow the fundamental start to finish design. Play with your audience’s desires and include eye-catching structure components to offer their eyes a break.

9. Infographic Resume Template:

With the present place of employment showcase being so immersed, job searchers need to discover imaginative approaches to separate themselves. That is the reason infographic resumes have increased in terms of prevalence in recent years.

Infographic resumes won’t have the option to altogether replace the traditional resume most of the time. But they’re an extraordinary visual report to bring to an interview, to distribute on your portfolio site or to remember for an email application. Plan a resume header that reflects your abilities and experience. Give your infographic to continue a beautiful border that reflects your character or individual brand.

Here are some benefits of infographics:

  • Catch your eye: We are visual creatures and a well-designed and attractive graphic taps into the optic nerve that drives the brain. Basically, infographics are undeniably fun and engaging with that plain content.
  • Demonstrate expertise: Infographics utilize tables, diagrams, graphs, and other data. This visual portrayal of broad research shows topic skills and can upgrade believability in the marketplace.
  • Make complicated data progressively understandable: They say, a picture is worth a thousand words. Effective infographics convey a lot of information and data in moderately little space. 
  • Boost brand esteem/value:  Infographics go beyond telling people about your brand. They exhibit your worth and information in a significant way. That is the reason it is significant that they support your characterized image picture and incorporate an organization logo and website address or other contact information.
  • Make your content viral: Since they contain heaps of data about a single subject, they are perfect for sharing by means of web-based life channels. Information is an added benefits of infographics, that help the content to come out better in the eyes of the viewer.
  • Boost SEO: Once your infographic is posted on your site and shared via social media, it can produce backlinks that are fundamental to driving SEO.

Tips to create an effective infographic:

  1. Write catchy headlines
  2. Leave plenty of white space
  3. Create an infographic for your target audience
  4. Keep minimum text
  5. Stick to a single topic
  6. Let information flow like a good story
  7. Keep it simple & focused

The below points will explain why B2C businesses should use Infographics:

  • Visualizing statistics: At the point when you’re making statements, buyers probably won’t accept your advertising messages. As the saying goes, numbers never lie, so including a couple of truthful figures causes your case to appear solid. It can come to individuals once in a while reading lengthy articles about a survey or study you just finished.
  • Educating consumers: Infographics are profoundly instructive and can show consumers your brand. Locate a significant point and afterward direct research on how clients are influenced by that issue. You can utilize your infographic to educate general society and afterward, compose a blog entry about how your product or services can resolve issues.
  • Brand awareness: Furthermore, you should add your brand logo on your infographics to guarantee that your perusers are presented with your organization’s logos and images. Utilizing your branded content will likewise enable your business to arrive at new buyers.

Conclusion:

The main obstacle for infographics is to create points and thoughts in a simplified, alluring and energetic way. There are different platforms and stages in development that can help you make them simpler. In this way, start working on infographics and let individuals know your creativity and create awareness with your business.

Are infographics effective?

There is no doubt that visual content always works. In fact, the brain processes visual content 60,000 times faster than text.. Infographics are a great way to present complex information in a simple way and are especially effective in B2B marketing.

What should infographics include?

1. Stunning graphics 2. Valued information 3. Relevant and current data 4. Good organization 5. Concept and design

What makes a bad infographic?

A bad infographic includes too much of text content, too much information in the graphs and charts, which makes the infographic complex to understand.

  • admin
  • No Comments

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It!
Top 5 Advantages of Email Marketing 2020 | Why You Must Do It! admin

You must have heard that digital marketing is all about SEO, Google Ads, and Social Media Marketing. But did you know that email marketing in the form of digital marketing with the highest Return on Investment (ROI)? Yes, that’s true.

It is the oldest form of digital marketing. It is often underrated, however, it is 40 times more beneficial than Facebook and Twitter combined for gaining new customers.

advantages of email marketing

There are many advantages of Email Marketing and I will be discussing this in detail but first, we need to understand the dynamics of email marketing.

Types of email: 

| Newsletters: 

According to studies, 83% of companies send newsletters to their audience. Newsletters can either be original content with links to your website or curated content which is related to your industry.

Newsletters should have consistency as we want our audience to stay updated about industry trends. We can also promote our new product launches through newsletters.

| Conversion from prospect to customers:

These are basically emails which are sent periodically to the leads for conversions. This is usually automated content and also helps in engagement.

| Transactional: 

  These are sent when any purchase is made, like confirmation emails when any transaction is done. These can also thank the receiver for contacting you, for example, “Thank you for the email.”

| Milestone: 

These are sent on the birthdays of your customers. In fact, birthday emails have a transaction rate that is 400% higher than that of promotional emails, if you also provide special offers in the mail.

| Promotional: 

These are sent when you need to promote your products and services. They are sent in bulk usually. 

Now that you know the types of Email. The next step is an email marketing strategy to prevent your email from going to the spam folder.

Email Marketing Strategy:

  1. Double opt-in: In this process whenever a customer fills the signup form, you do not directly add them to the mailer list. Instead, another mail is sent to verify if the details filled are correct and if they are comfortable receiving promotional emails. This prevents adding any fake Email IDs or uninterested clients to your email list.
  2. Email Authentication by DKIM: This is a coded confirmation method from the sender that checks the integrity of the email. It is basically a key that connects the email to the DNS server and establishes the genuineness of the mail. Gmail, Hotmail, and Yahoo use this type of authenticator and it is better to use this strategy to prevent your mails from going into spam. Your developer can help you with the setup.
  3. Email Warm-up: This actually involves sending emails from an IP address regularly. IP warming is the act of slowly expanding the volume of mails sent from a particular IP address as per a scheduled timetable. This continuous procedure assists with building up your image with ISPs (Internet Service Providers) as an authentic email sender.

Now we know what strategies we should follow for email marketing, we should know why we should give our time and effort for email marketing. Why must you do it?

Advantages of Email Marketing:

1. Best ROI: Each advertiser needs to have the option to see substantial outcomes from their marketing endeavors, and email marketing is one of the channels to achieve that. This platform brings in the best ROI for your business. It can create an incredible $38 for each $1 spent. That converts into an ROI of 3,800%.

It’s significant that you have a tracking system set up to monitor email clicks, site visits, and how many conversions have occurred to understand the ROI.

2. Customized content: Email marketing permits you to categorize your clients into various segments depending on their interest, the stage of the marketing funnel(cold prospect, warm prospect, and hot prospect) they are in. You can create highly customized content depending upon the category they are enlisted in. From creating the ideal title to pictures that resonate with your client, and important content that engages your crowd, the email is a highly effective tool for customized content.

Keep changing your content looking into the demands of the customer. Ignore the urge to hard-sell your products to your customers. Establish trust between you and your customers, then you can start sharing promotional mails. But it should seem like a solution to their problem and not pushing a product.

3. Lower Cost: With any business, especially small businesses, there are time and money restrictions. Even if you spend on flyers or pamphlets it would require a substantial budget for printing expenses. On top of that, you require time to design the flyer and coordinate with your delivery associates. 

This time spent not concentrating on your business is lost income, and a lost chance to associate with your clients on an individual level. One of the most favorable circumstances of email marketing is the proficient utilization of time and money. Planning an expert email advertising effort isn’t tedious. Sending emails by email marketing tools to numerous clients is likewise still financially savvy.

4. Builds customer relationships: According to a study, 80% of businesses believe that email marketing increases customer retention.

You could even set up a drip campaign to assist you to make things easier. Now you may ask what is a drip campaign? It is basically a set of emails that are sent to the audience once a particular condition is met. The 2nd mail would not be triggered until the 1st one and so the cycle continues. For example, you can set up a trigger that automatically sends email 2 once email 1 has been opened. We can also schedule a wait time according to which, once a person has opened email 1, then after 2 days email 2 can be sent across.

Drip campaigns are continuous and reduce the time taken to convert a lead. They’re regularly used to increase brand recall while giving customers valuable information.

5. Easy to measure: Another key advantage of email marketing is that it is easier to understand where you are going wrong. Most email advertising automation will permit you to follow “open-rate”,  “click-through rate”, and conversions. It is easier to incorporate the changes well. 

Now that we have understood the type of emails, email strategy, and advantages of email marketing. But it is essential to know about free bulk email sender tools to start your email campaigns-

Free Tools are  Mailchimp & ZOHO

Mailchimp: Mailchimp is a pioneer in email marketing that you’ve most likely heard about. Their free plan gives you a tool for email construction and scheduling. Two extraordinary features that this email automation tool offers are suggestions and insights, to assist in strategizing your campaigns.

ZOHO: It has a range of templates that you can choose from. You can segment your customers and also carry out Drip Campaigns through ZOHO mail.

It’s obvious to see that email continues to be the best advertising medium for business. Maybe it’s the ideal opportunity for your business to begin focusing on email marketing now.

 

  • admin
  • No Comments

Learn: What is Google Ads? How Does Google Ads Work?
Learn: What is Google Ads? How Does Google Ads Work? admin

What is Google Ads and how does Google Ads work? This is a common question asked, which is why this blog will focus on all the points as to why Google Ads is important and how it works.

What is SEM and How does this Help Your Business to Grow?

Search Engine Marketing (SEM) is a digital marketing strategy that helps to increase the visibility of our website in the search engine result pages (SERPs). SEM is the most effective way to grow your business and it helps to aware the customers about your brand. 

Search engine marketing can increase website visibility in two ways: Organic and Paid. 

Search engine optimization (SEO):  It is a process which can help to generate traffic on your website to get higher rankings in the SERPs, this is an organic way in which the advertiser is not required to spend any money. It consists of two activities which are On-Page & Off-Page activities. 

Another one is Paid marketing (PPC – Pay Per Click) which is explained below in detail, where the advertiser has to spend some money to get traffic to their website. 

So, SEM consists of these two marketing tactics to improve your website visibility in search engines.

what is google ads? how does google adwords work?

What is PPC & How Paid Search Marketing Works?

PPC stands for Pay-Per-Click. PPC is nothing but the amount which the advertiser has to pay per click or per impression on an ad. It is the most common paid campaign type. PPC marketing is considered as one of the fastest digital marketing strategies to drive traffic to your website and for conversion growth.

Search engine advertising is the most common form of PPC. The advertisers have to bid for ad placement in a search engine’s sponsored ad links when someone searches for a particular keyword which is related to their business offering.

For example – If we bid on the keyword “Advertising Agency in Bangalore” our ad must show on the top on the Google result page. The higher we bid as compared with our competitors the highest rank we’ll get on the Google search result pages. 

To get an overview of campaign types offered by Google ads, check out this video.

You can grow your business in an increasingly competitive marketplace with Search engine marketing (SEM), it is the most effective way to grow any business.

PPC is helping businesses in the following ways – 

  • PPC advertises directly to the audience searching for a business like you. It allows us to put your ad in front of the audience who are most likely to be interested in the products which you offer.
  • By PPC advertising you can get measurable ROI, by which you can get to see what exactly you are getting out of the ads.
  • In PPC money will only get deducted when someone will click on your add, so you can reach a large no. of people with the campaigns but you only have to pay money when someone clicks on your ad
  • You can advertise your products and services across the globe, locally and globally as per your requirements.

What is Google Ads? All You Need To Know About Google Ads

These days Google ads are becoming progressively popular among all businesses across all industries. 

Whenever you search for any keyword in a search engine you can see ‘Ad’ flashing in front of some of the search results, this is nothing but the Ad shown by Brands to extend their revenue to a level that would never be possible through offline marketing.

what is google ads? how does google adwords work?

Refer to the below infographic for the Google Ads stats according to a survey-

what is google ads? how does google adwords work?

Still, what is Google Ads, and why Google Ads is important? It is a paid service by Google by which one can run their advertisement to get featured on the top results of the search engine. Google Ads is important as it helps to get the result faster and helps to maximize the ROI. 

Your paid campaigns should be stronger and more focused if you want to get more clicks resulting in a greater probability of obtaining new customers to your website. 

Advertising with Google Ads begins with creating a campaign. The type of campaign you decide to create should be based on your advertising goals. 

For example: if you’d like to show your ads on Google SERP to get more visitors to your site, you should choose a Search Network campaign.

When you get started with your campaign setup, you’ll be asked to select campaign goals and select a campaign type.

Google offers 6 types of campaigns by which you can improve your website visibility in SERPs. 

Types of Google Ads Campaigns:

1. Google Search Ads Campaign: Search Campaigns advertisements promote your products and services straightforwardly Search Engine Result Page of any particular query that your search on Google. 

You can directly target the audience to whom you want to show your ads and even narrow your targeting to users in a certain geographical region.

 2. Google Smart Campaign: When you sign up in smart campaigns you just have to write an ad that describes your business along with the description of your products and you have to set the budget.

Google will show your ad automatically to potential customers across Google Search, Google Maps, Google search partners, and the Google Display Network.

 3. Google Video Ads Campaign: Video ad campaigns are an exciting method to reach and engage your audience on YouTube and over the web. You can create and manage your campaigns in Google Ads by using the “Video” Ad campaign type.

4. Google Shopping Ads Campaign: In Google shopping ads there is no need for much setup and there aren’t many features to select, if you want to show the products which your eCommerce store offers in Google Shopping, then you’ll need to set up the Google Merchant Center and the process isn’t difficult. 

Here are the steps for creating a Google shopping ads campaign:

  1. Sign in to your Google Ads account
  2. In the menu at the left corner, click campaigns
  3. Click on the plus button (+), then click new campaign
  4. For “Campaign type,” select shopping and click on the next option

Major Steps to Set up your Shopping Ads Campaign

  • Merchant: You have to select the merchant center account that contains all the products which you want to advertise. If in case you will not find any account, you will need to link your merchant center account with Google ads account. You can’t change the merchant after you have created the campaign.
  • Country of Sale: Then you need to select the countries where you want to sell your products, your ads will be shown only in the countries which you have selected. And you can’t change the country once you have created the campaign
  • Inventory Filter: You only need to change this setting if you need to limit the quantity of items utilized in your campaign. To do this, pick the criteria an item should meet so as to be promoted. The items that match all the requirements you select will be added to your campaign. You can change this setting after the campaign has been made.
  • Bidding: In this step you have to select the type of bidding which you want to use in your campaign, you can change this setting even after the campaign has been made.
  • Daily Budget: The budget which you are willing to spend each day on the campaign
  • Campaign Priority: You only need to change this setting if you are promoting the same products in multiple campaigns for the same country of sale. The campaign priority will decide which campaign should be used when products overlap in the country.
  • Local Inventory Ads: You only need to change this setting if you want your Shopping campaign to include products that can be sold in local stores. To promote local products, you’ll need to submit local product data into the Merchant Center. Then, check the box to enable ads for products sold in the local stores.

V. Click on Save and then Continue button

VI. Next you have to choose what kind of ad group you want to create

  • Product Shopping (if you’re new to Shopping, It is recommended) These are individual product ads. These ads are automatically created using the information from your Merchant Center account.
  • Showcase Shopping These are the ads related to several products that group together in a single ad. Some additional steps are required to create this ad.  

VII. Click Save.

5. Google Universal App Ads Campaign: The universal app campaigns allow you to advertise your app across Display, Video Networks, and Search ads. You just have to add your app and modify some objectives.

6. Google Display Ads Campaign: Display ad campaigns give you the option to reach people outside of Google’s search engine results, through content, pictures, and video banner displays that appear when users browse the web, use applications, or watch videos.

You can choose a goal for your campaign based on the actions which you want your customers to take.

Goals Include: 

  • Sales
  • Leads
  • Website traffic
  • App promotion
  • Brand Awareness & reach
  • Product & brand consideration

How the Google Ads auction works?

The Google Ads auction depends upon three factors:

  1. Your bid
  2. Your landing page Quality Score
  3. Your promotion augmentations

1. Your bid: Google Ads isn’t a compensation to-win stage. However, your bid influences your performance in the Google ads auction. Your company could win or lose depending on your bid. Place realistic and reasonable bids, versus over the top ones for the best execution and rate of profitability (ROI). Google Ads bidding strategies allows you to do things manually or automated.

Types of bidding strategies in Google Ads:

  • Manual Cost Per Click (CPC) – Manual cost per click allows you to set the bids at either the keyword level or the ad group. This is considered as the best bidding strategy for new advertisers.
  • Automatic Cost Per Click (CPC) – Automatic cost per click gives all the control to Google to adjust your bids up or down. This will help you by giving the most clicks within your daily budget for that specific campaign.
  • Enhanced Cost Per Click (ECPC) – This strategy gives Google the right to increase or decrease your bids by 30%. Google will increase your CPC by 30% if the conversion is likely to happen and vice versa
  • CPA Bidding (Conversion Optimizer) – Allows Google to adjust bids to the average of certain cost per conversion goal that you have set. It has been found that CPA bidding is more effective on display ads
  • CPM Bidding (Cost Per Thousand Impressions) – This strategy is only available for display network campaigns, this allows you to set the target bids that assemble after 1,000 impressions. CPM doesn’t charge you for clicks
  • Flexible Bids – The last one is flexible bids. It is located within your Google ads shared libraries, here you can find 6 different flexible bidding strategies.

2. Your Quality Score: Your Quality Score (which ranges from 1-10) outlines the worth, relevance, and past execution of your ads, keywords, and landing pages. A great Score can prompt lower promotion costs, as well as a better position across advertisement systems. 

The formula to calculate quality score is simply: ( 1 + Landing Page Experience weight + Ad      Relevance weight + CTR weight )

( 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight )

3. Your promotion augmentations: By using Google Ads extensions, you can improve your ad’s performance and visibility, like offering clients a telephone number for reaching your group. Increasing the value of your promotion can improve your odds of winning the advertisement auction. You can include extensions while making your ads.

In order to increase the CTR (Click Through Rate) the best-recommended practice is to use Google Ads extensions in your ads, here are the extensions list which Google Ads offers –

  • Sitelink Extensions
  • Location Extensions
  • Affiliate Location Extensions
  • Structured Snippet Extensions
  • Call Extensions
  • Message Extensions
  • App Extensions
  • Callout Extensions
  • Price Extensions
  • Promotion Extensions

Note: Google has announced that Message Extension will get removed by this year. 

It is not necessary to use all the extensions in your ads, based on the services, products which you offer, and based on the business and industry you can add relevant extensions. 

At the point when Google launches its ad auction, it also calculates the cost-per-click (CPC) by using this formula:

Actual CPC = Competitor Ad Rank / Your Quality Score + 0.1 

The actual CPC is what your business pays for each click that your ads get. This equation is the reason most organizations pay not as much as what they offer for a keyword. It’s crucial to know, however, that your business will never pay more than what you offer or bid.

Google Ads falls as a paid advertisement platform under the marketing channel which is PPC (Pay-Per-Click).

Nowadays, more and more businesses are taking advantage of Google Ads and PPC campaigning to drive more traffic to their website and to generate more revenue. 

How Does Google Ads Work? 

Google Ads offers a demonstrated advertising technique for organizations across businesses and areas. 

Its variety of focusing on alternatives, adaptable expenses, and various ad promotion types permit any organization, from local to global, to contact its crowd and keep its advertising cost within the budget.

Google Ads permits organizations to make unique ads for all the reaching users. 

These promotions/advertisements can show on the Google Search Network, as in Google search result pages, and on the Google Display Network, as on third-party sites. Google Ads additionally offers access to bidding options, campaigns, and diverse targeting.

How to set up Google Ads Campaign –

Here is the step by step guide to create a Search Ad Campaign:

1. Sign in to your Google Ads Dashboard, Click on (+) sign to create a New Campaign

2. Select the goal according to your business whether you want to run your campaign for sales, brand awareness, leads, website traffic, or app promotion.

what is google ads? how does google adwords work?

3. Then select the campaign type which you want to create like: Search Campaign, Display Campaign, Video Campaign or Shopping Campaign. Put your URL and press continue.

4. Then add your group name and add the keywords on which you want your ads to be shown, and click on save and continue,

what is google ads? how does google adwords work?

5. In this step you have to create your ad by adding the URL, headings & descriptions. This information will be visible in the search engine when your ad will appear in SERPs.

6. Here you can select the targeting audience, location according to your marketing strategy

what is google ads? how does google adwords work?

7. In this step you can set your daily budget the amount which you’re willing to spend on your ad on a daily basis. You can set your bid and can add the extensions as per your business requirements.

8. This is the last and final step for confirmation of your campaign. Click on save and continue and Hurray!!! Your campaign is ready to run.

When you complete the process of making and setting up your campaigns, Google does review and approve your advertisements. 

Following approval, Google can start demonstrating your promotions over the proper advertisement systems, similar to the Google Search Network or the Google Display Network. However, they must win the ad auction, to get featured in the Google search result pages.

Benefits of Running Google Ads:

  • You can focus on multiple keywords simultaneously
  • Google Ads will help to boost traffic on our website
  • It will help to get more phone calls and more in-store visits
  • It gives you all the flexibility to stop and pause your ads at any point of time 
  • Ads which appears on the top of the page get immediate visibility as compared with other ads
  • Google Ads are not restricted to the size of any business. you can create and run your ad as per your budget.

 So, now that you’ve learned about Google Ads, it’s time for your business to take up a notch. Good Luck!

What exactly is Google Ads?

Google Ads is an advertising platform where you can bid on certain keywords to rank on Google SERP & Google's partner sites when that keyword is searched by users on Google. It can help you create ads for your based on selective age groups, target location, and content. It also has variants for different types of content.

Does Google Ads work for small businesses?

Google Ads can work effectively for small businesses if you use it in the correct way. With an optimized landing page, strong value proposition, and keywords, Google Ads can help to grow your business.

Why Google Ads is important?

It is Important because 95% of your target customers use Google in their daily life providing you the advantage to tap on to them. Be it Brading, Marketing or Selling oriented campaign

Reasons why you should use Google Ads?

Google’s massive reach 1. Full control of your campaigns 2. Super Affordable 3. Quicker results than with SEO 4. Earn more conversions 5. Maximize ROI with different bidding strategies

 

  • admin
  • No Comments

What is SMM (Social Media Marketing) ? How does it work?
What is SMM (Social Media Marketing) ? How does it work? admin

I don’t think we need to discuss how big social media is. This platform has rapidly grown even faster than the Internet itself. Could you ever imagine yourself waking up one morning and not scrolling through your social media feeds?

That’s how addictive Social Media is. Let’s discuss what is SMM?  

What is Social Media Marketing? 

There are numerous definitions of social media marketing everywhere. Basically, social media marketing involves generating personalized content for specific social media platforms. The main goal is to boost engagement, increase exposure, connect with your audience, build your brand, increase sales, and drive website traffic. 

what is smm

The most used social media platforms in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat.

Quick facts on Social Media platforms:

  • Teenagers and bachelors are mostly into Facebook, Instagram, and Snapchat.
  • YouTube is the world’s second-largest search engine.
  • TikTok is now a hot favorite for Gen Z
  • Most professionals prefer using the social media apps LinkedIn and twitter

Benefits of Social Media Marketing

1. Increase Brand Awareness 

Social Media permits you to advertise your business to a huge number of individuals around the globe. 

It is one of the most cost-efficient digital marketing methods used to create content and increase brand awareness. Implementing a social media strategy will extraordinarily build your brand recognition since you will be engaging with an expansive audience of consumers. 

Social media has an advantage over traditional media because it can get your brand before individuals rapidly, and with no problem at all. Moreover, it gets your audience taking a gander at your brand even when they aren’t considering your brand at the moment.

Truth be told, social media has been demonstrated to increase brand awareness by driving up engagement. Social engagement incorporates engagements like comments, likes, shares, follow, subscribe, and re-posts. 

Just by contributing a couple hours/week, over 90% of advertisers guaranteed that their social media marketing efforts significantly increased exposure of their brand. Once you have created and you are happy with your page, begin interacting and engaging with your audience on every platform. This can result in accomplishing the objectives of your social media marketing.  

2. Increase in leads and conversion rates

To gain more opportunities for conversion, your business needs to increase visibility.

Every blog post, image, video, or comment that happens on your social media platform may lead viewers to your company’s website and increase traffic. A healthy and fruitful social media marketing strategy will lead to more conversion for your business. 

Promoting your products and services on social media is a straightforward method to increase lead generation, increase conversions, and boost sales because you’re promoting to the audience who have shown interest by following your profile. Your social accounts are a basic piece of your business pipe—the procedure through which another contact turns into a client.

Human interaction plays an important role in building up an enthusiastic connection with possibilities. This results in setting up a beneficial relationship. The advantages of social media in business include the chances to build up human connections with the possibilities that can expand conversion rates.

3. Increase website traffic

Social Media is a blend of various kinds of individuals with changing foundations and practices. Regardless of whether you are maintaining a business site or a leisure activity blog, social media can potentially have a colossal effect on your traffic. 

Social media channels are supplemental to the brand’s site and, if there is one, its physical location. Social media pages of your online business is the gateway to a website, and it assists advertisers with guaranteeing more traffic for their websites.

In spite of the fact that social networks are incredible for getting traffic to your website, you have to consider what to post as well as how frequently to post. You would prefer not to turn into that oppressive advertiser, or you’ll turn off your customers.

4. Direct connection with the audience 

Social Media is a two-way road, in contrast to traditional media, which offers only single direction communication. You can’t connect with your audience directly in traditional marketing, unlike social media that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account. Give them a reason to stay. 

Social media allows you to connect with your target market, prospects, and customers whenever. In fact, some platforms allow you to import your contacts into your account to associate with them. You can utilize this as an approach to instantly inform your customers on current promotions, special offers, new products, and the sky is the limit from there. And best of all it’s free. This is a great way to up-sell your present base.

You yourself have to indulge and engage to make your customers engage with your content. Always stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. The direct connection with your audience is a great way to improve your marketing campaign. 

Social Media Marketing Strategy

Confused, overwhelmed, and don’t know where to start? You’re definitely not alone!

Social Media Marketing isn’t as simple and direct as it used to be a few years back. This place is crowded now, and the expectations of consumers have reached another level.

Having a clear plan is essential in making social media work. You need to comprehend what you’re doing, where you’re headed, and what you intend to accomplish with your social media. To put it plainly, you need a social media marketing strategy that gives you a bird’s eye view of everything; simultaneously allowing you to handle and work with the subtleties when required.

The more explicit your strategy is, the more compelling the execution will be. Keep it compact. Try not to make your strategy so grandiose and wide that it’s unattainable or hard to evaluate. 

A compact strategy will enable your brand to tackle its objectives with a feeling of direction.

Without a properly planned strategy, you might be updating on social media platforms just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be difficult to accomplish results.

Here’s a complete guide to creating a winning social media marketing strategy:

what is smm

1. Social Media Marketing Goal 

Why do you want your business to be on social media?

Set a reasonable objective for your brand. Regardless of whether that implies more dollars and pennies from your current social presence or amping up your reach with a new audience, absolutely up to you.

The S.M.A.R.T. goal frame. 

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Knowing how you are advancing with your social media endeavors is essential if you want to move in the right direction. By appropriately setting your social media marketing objective, you’ll be able to track your progress.

So as to make viable goals, you need to be clear about your methodology. You have to have targeted goals. Because these are achievable when contrasted with the more extensive, long-fetched ones.

Make it a point to set goals that are defined, attainable, and estimated. Along these lines you’ll be prepared to make quantifiable objectives in the main fields of branding and conversions. 

Here are some goals that businesses of all shapes and sizes can divide and conquer:

  • Increase brand awareness
  • Drive traffic to website
  • Generate leads and sales
  • Grow revenue
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

2. Research your target audience

Making assumptions is a dangerous game for marketers. 

Knowing who your audience — and ideal customer — is and what they want to see on social media is key to creating content that they will like, comment on, and share. It’s also very important if you want to turn social followers into customers for your business.

3. Build an audience persona 

  • Who are they? (E.g. job designation, age, gender, relationship status, location, etc.)
  • What are they interested in? (E.g. entertainment, educational content, information on new products, etc.)
  • Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
  • When do they prefer consuming the content? (E.g. weekends, during their daily commute, etc.)
  • Why do they consume the content? (E.g. to get better at their job, to gain knowledge, to stay up to date with something, etc.)
  • How do they consume the content? (E.g. read social media text posts, watch videos, watch images or hear the podcast)

4. Conduct a Competitor Analysis

You can learn from your competitors who are already using social media and what they’re already doing.

Before you start creating content, you ought to have a clear idea of what your competitors are up to.

A great deal of brands will in general bounce into creating content for their social media accounts right away. While delivering relevant content is essential, you do need to discover who your competitors are first, and what and how they are marketing through social media.

Observe how many followers or likes they have, what content they’re posting, how often they’re posting, and how many likes and comments they’re getting on average. Focus on how they are positioning their business on social media so you can accomplish something comparable or deliberately unique to stick out. 

Rundown what you like about their account and what you think you could do better. This analysis can provide inspiration for how you want to approach your social media channels and what benchmarks you can set for your own accounts. 

You might recognize your competitors’ frail social spots and have the option to abuse the holes. For example, one of your competitors might be influential on Twitter, but have a feeble Facebook presence, notwithstanding your objective, market using that network. In that case, it may benefit you to put more resources into Facebook rather than competing head to head on Twitter.

5. Create quality content

Your social media marketing strategy is clearly based on content. Sharing good content is important, obviously, but it’s equally important to have a strategy for your business for when you’ll share content to get the maximum impact. 

Quality content is the foundation of a strong social media marketing strategy. Because without the right sort of content, every single other advance would neglect to assist you with arriving at your showcasing objective. Then again, in the event that you just focus on content and disregard different advances we talked about, you may not see great outcomes.

There are four questions you should ask yourself when creating content:
  • What is the ideal character count for every specific social media platform?
  • The total number and types of hashtags that should be used on each social channel?
  • Usages emoji in my social media messages?
  • What is the best content type for each platform?

Types of content that can be posted on social media: 

  • Text
  • Images
  • Videos
  • Podcast
  • Stories

6. Produce multimedia-based content:

Remember the significance of images and videos. Mostly visual content is shared on social media than other types of content, because that’s what people want to see. This features how significant highly-visual content is to marketers and the people they want to reach. 

Picture this:

You have an article which is formatted in two different ways – as a written lengthy article, and the other in the form of a video.

Which one are you likely to refer to?

That’s right, the explainer video!

Likewise, never leave behind a chance to collaborate or pick your followers’ cerebrums. In any event, something as basic as posing an inquiry or posting a survey can work.

Tapping into your followers’ FOMO (fear of missing out), story content on Instagram, and Facebook is only going to become more important.

7. Customize Your Content for Each Social Network:

It’s essential to recollect that only one out of every odd social channel is indistinguishable. You should always customize your content for every social media network.

Twitter

Twitter comes with a deliberate confinement – you can’t compose in excess of 280 characters in a tweet. Therefore always keep your message short, simple, and to the point. Including links and hashtags in your tweets is a good move. Even in twitter, visual content works far better.

Facebook

Facebook posts can be longer than any other content posted on Social media platforms but don’t doesn’t mean you should make them excessively so. Individuals can be effectively killed by a mass of content. It is constantly a good idea to incorporate some personal comments, even if you are simply sharing curated content. Short videos perform well on Facebook. Use visual content – images or videos with your every Facebook post, relating them to your text.

Instagram

Instagram is a platform that only works with visual content. One can only share pictures and videos on it. It is one of the most used platforms in this generation which includes tremendous competition. You have to come up with the best strategy for your Instagram account to stand out. You also have to understand how Instagram algorithms work and the type of content your audience expects from you.

LinkedIn

LinkedIn is a professional network, so you need to ensure that all the posts you share there are suitable for such a group of people. People often read posts on LinkedIn hoping to educate themselves, particularly anything that can help further their careers and gain knowledge, moreover, stay updated.

8. Metrics

Regardless of what you’re selling, your social media strategy ought to be information-driven. 

That implies concentrating on important social media metrics.

Make it a point to adjust your social media objectives with your overall marketing strategy. This will make it simpler for you to show the estimation of your work and get official purchase in and venture.

what is smm

How about we investigate a couple of critical social media metrics underneath that can assist you with picking up lucidity on the adequacy of your marketing.

  • Followers/Page Likes – This shows how huge your social media audience is.
  •  Reach – The total number of unique users who have actually seen or paid attention to your content.
  • Engagements – The total number of Likes, Comments, and Shares your content has received
  • Clicks – The number of times your posts have been clicked by the users. 

And here it is — the social media marketing strategy!

But that’s not the end. As referenced over, a procedure is the place you’re going; a strategy is the way you’ll arrive. You have chosen where to go to; presently you need a strategy. To make a plan, you have two options, hire a team and let them work on it, or work with an agency that can do this for you.

What does SMM stand for in Digital Marketing?

SMM stands for Social Media Marketing

What does SMO mean

SMO is Social Media Optimization, basically, it's performance marketing which is sales driven.

Why is SMM important?

According to Statista: In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. Now there's a good chance that the majority of your target customers are present on Social Media. So, it's an ideal place for you to market your product.

What are the best SMM Platforms?

1. Facebook 2. Instagram 3. LinkedIn 4. Twitter

  • admin
  • No Comments

How to Create Amazing Content | Top 5 Content Creation Ideas
How to Create Amazing Content | Top 5 Content Creation Ideas admin

Let’s admit it. We all have been there. Desperately searching how to create amazing content and content creation ideas, staring at the keyboard, trying to fuel ideas to create new content every day, only to find yourself sinking in an ocean of your thoughts. Don’t worry, “A little suffering is good for the soul.” Having said that, “Genius doesn’t work on an assembly line basis. You can’t simply say, ‘Today I will be brilliant.’”

Content marketing is one of the elements that every digital marketer must be well versed in, to stand any chance of increasing the website ranking on Google & in turn to increase the organic traffic into their website or account in the long run.

How to create amazing content?

Coming up with brand new ideas for content creation every day isn’t a child’s play. 

Captain Kirk is here to guide you through the journey. “Galloping around the cosmos is a game for the young.” So stop staring at your computer screen in search of content creation ideas. From here on, use the tips below to brainstorm new ideas for content creation for your site, social media posts, or blogs. Create not just any content but shareable and quality content. 

Fresh content is always a bonus in your content strategy. It’s a vital juice needed to increase your site’s search engine optimization score. In addition to adding relevancy to your business, it builds your social following, keeps your audience active, engaging in your business and the local community. This way, you can easily reach your existing and potential customers with new and helpful information. 

Let’s get your creative juices flowing with these 5 quick content creation ideas to guide you. Use a few of them in a week and you’re good to go.

1. CALENDAR ORIENTED CONTENT 

The yearly calendar gives plentiful chances to create season based content. Between the various occasions, individuals celebrate and the seasons, your business can easily expand their sales through creative content creation and marketing.

For example, you can focus on seasonal changes, festival celebrations, and holiday content. Connect your product or service to any occasion, festival, or holiday and offer benefits to the audience on purchasing your product.

Create a content calendar prior, to a month or more. Prioritize the type of content you want to share with your audience and its frequency.  This can help you save a lot of time and maintain consistency – the most essential part of brand communication.

The content calendar not only helps you to be consistent but also makes life easier for you as a digital marketer or brand manager by setting a proper guideline and schedule for the brand.

 2. VIDEO STREAMING 

Content creation need not necessarily be text only. Leverage the advantage of using videos in your content. Use them along with texts. As per Ericsson’s Mobility Report, In 2024, 74% of mobile data traffic will be through video streaming.

Videos are attractive and a great way to communicate with your audience. Creating short videos can help you convey messages effectively and can help you in diverting the audience to your business site.   

Video content is not as difficult as it sounds. It can make you go a long way.

Make Educational, productive, fun videos. Think about it as edutainment. It’s all about going forward and staying in time with the people. It is also worth understanding that optimizing your YouTube videos correctly, will help you rank better on YouTube too. 

Everyone loves cartoons! I’m sure we all agree on this.

Including Animation videos in your content strategy, can grab visitors’ attention immediately. It is a powerful content creation idea to grow your business in this era. 

We all know a first impression can take a long way. So, it’s essential to create the first few seconds of the video engaging and informative. This way you can easily increase natural traffic creating positive first impressions.

 3. CASE STUDIES 

“Most legends have their basis in facts.” And there are no better facts to script your legend than case studies. Content creating is all about standing out, providing quality content, and staying authentic to your business. In that case, case studies are the best way to do so and nobody can copy you in this regard.

Case studies woos traffic to your website.

Give your visitors to your experiences. Tell them how did a specific approach worked for you and how another didn’t.

 What process did you go through to reach those results? 

Also, include your future recommendations, opinions on how a particular process can be further improved. 

It can be about anything, as simple as product usage. Creating content through case studies increases user interaction on your site. So, exploit this content creation idea to the maximum, leaving no stone unturned.

4. INFO-GRAPHICS

There are numerous customers who are in need of quality data being given to them, particularly in niches where content is difficult to find. When you can have a content creation idea to offer facts to your visitors, they will race in and keep returning to your site over and over again.

Quality makes a huge difference and this is the place infographics come into representation. Content creation is tied in with taking data and showing it in an extraordinary and ‘cool’ way. If you are an expert in doing that, your content is in for the Win!

With Venngage, you can now create info-graphics easily in just 3 steps:

There is nothing more exciting than an informative and attractive infographic. There are numerous benefits of infographics. So, invest enough time in creating them, to yield the best results.

5. BUILDING LISTS

Who doesn’t love having their information organized at their doorstep?

Why not simply assemble a few information and present them to your potential customers? They are going to be thankful for your content, it’s the presentation and that is the thing you need the most.

Why write about “Top ___” records/lists? 

It’s a convenient way to consume information and they are significantly simpler to make, the thing that you will appreciate the most about in the content creation process.

When it comes to content, “You either believe in yourself or you don’t.” Ideas for content creation do not need to be inconceivable. It is simple and when you begin to put in a couple of pictures/ videos, gifs along with these lists, you will notice incredible responses and outcomes. 

When you incorporate authors, creators, and organizations that helped you build this content, make sure to utilize their “@” tag reference. This can offer them to share your work on Social Media Sites.

The above ideas for how to create amazing content have been used repeatedly in the last few years and have highlighted desired results. Regardless of what your niche is, you can be sure of getting good results from these ideas for content creation.

Find and create content on specific matters. Research what your customers are searching for? Stay in the trend and maintain consistency. The content you curate should be up to point and be precise to customers’ expectations.

Create a content strategy to improve your page or site’s traffic and know how to come up with content ideas. It is not very easy to increase organic traffic and paid alternatives can negatively affect the budget in the long run. It is fundamental to discover a parity between both and start understanding various other ways to improve traffic and benefit as much as possible from them. 

We hope that we’ve answered the question of ‘how to create amazing content’. 

Moshi Moshi a content creation agency India is here to help you with all your branding needs. 

Why is content marketing important?

Content marketing is important as it helps to improve our conversions, brand awareness, and increases the search engine rankings.

How to build a content marketing strategy?

Analyze for whom you are going to write content, your content should be relevant and engaging, it should add value to the reader's mind. Plan your content in advance, optimize it before finally publishing it on various platforms.

  • admin
  • No Comments

How To Increase Organic Traffic In 2020
How To Increase Organic Traffic In 2020 admin

Are you a business owner, blogger, or an online marketer searching for techniques on how to increase organic traffic to your website?

Are you finding yourself pinned down against the wall in trying to increase organic traffic to your website

In fact, when you search for “how to increase organic traffic” on Google, millions of articles appear on the results page and you can be easily lost reading all of them.

Fortunately, you don’t have to go through that struggle. I’m sharing with you some of the Quickest ways on how to increase organic traffic.

| RELEVANT, USEFUL, QUALITY CONTENT

Content is the Ultimate King of SEO!

Original content is the number one driver of the search engine ranking. Providing quality content increases organic traffic into the website, thereby improving the domain’s authority and the page relevance.

Yes! Search engine loves content, just like we do. Updating your site content regularly influences Google’s ranking algorithm and your page relevancy. So, always keep your content fresh and give your viewers a reason to come to your site.

‘Dwell time’, it’s the amount of time a user spends on a website before returning to the Search engine result page. An increase in the Dwell time is a signal for better Search engine ranking. So, take this opportunity to provide useful content making the user stay longer on our site page, in turn ranking your website higher and increase organic traffic.

Here are few tools you can use to check the content duplication on your website –  CopyScape and SiteLiner 

With the right content strategy, your SEO is in for the win!

| KEYWORDS. KEYWORDS. KEYWORDS.

Yes!! Keywords are the way to increase website ranking and there is no shortcut to SEO than a keyword-rich content. Using the right keywords will definitely help to increase organic traffic by ranking your website higher in the search results.

Take a look at the Components of Google’s ranking algorithm, keywords play a major role in your SEO ranking. The primary step to increase organic traffic is doing a comprehensive keyword research. 

What is Keyword research?

Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into the search engines while looking for a similar subject.

So, begin by identifying the Keywords phrases that your viewers are using to search for your business online.

Think about how a visitor might search for specific information on your site (with keywords like “catering services in Bangalore”, “best wedding catering” or “corporate catering”). Then, build a keyword strategy based on its search volumes, competition, and bids. Incorporating Long tail keywords in your content can help you reach specific customers, who are in the exact search of your product.

In this example, you can include “vegetarian caterers in Bangalore” as the keyword to highlight your service. By doing so, you attract visitors who likely might turn to be a conversion in the future. Quality web traffic is the key to your page relevancy.

Hence, integrate & use the selected keywords comprehensively in your Titles, Paragraphs, Images Alt Texts & the Anchor Texts used for internal linking to increase your organic traffic. However, overusing keywords can ruin your ranking. The accepted industry norm is to have a keyword density of 2.5% – 3% on a page. 

So, use them naturally within your sentences and increase the organic traffic of your website. 

| PAGE-LOAD SPEED

Did you know? A site’s loading speed directly affects the conversion rate of your business.

Page loading speed is one of the major factors affecting the search engine rankings. Researches have shown that 40% of viewers abandon the website and 80% of viewers don’t return to the website that loads longer than 3 seconds.  Amazon examined that, one-second increase in its site’s loading speed will lose the $1.6 billion sales per year.

Many Business owners fail to include this aspect in their website optimization but Page load speed can have a direct impact on your website rankings. We encourage you to use industry-leading tools such as Pingdom, GT Metrix, and Google Page Insight will help you identify every element’s loading speed on the website. Use the analyzed information to optimize the elements that affect your page-load speed. This aids in increasing the website ranking & in turn, will increase organic traffic into the website.

Let’s look at an example of a page-load result of a Food catering company. Here, the file size of the page is kept to a minimum, making the load time faster. As a result, the website is able to rank higher in the search engine page, resulting in a surge in organic traffic.

| OPTIMIZE META TITLE & META DESCRIPTION

Meta labels are the key elements for all web indexes. Meta tags, Title tags and Meta descriptions should be present and relevantly optimized on every page of your website.

All the Meta tags show up in the HTML code of a site page and tells the web crawler what the page is about, and are the initial introduction and point of contact for all web crawlers.

Using appealing, keyword-rich Title and descriptions is a marketing tactic to attract visitors to your website. But, excessively short or too long titles and descriptions can decrease your SEO rankings, so it’s best to lead a review of your site to identify any issues with these components.

Let’s look at an example of the Title and Description of a food catering website. Here, the keywords are included in their titles and descriptions. Also, the content is kept to point making it clearer and appealing for the visitor to understand the company.

| INBOUND & OUTBOUND LINKS

Linking your page content to authorized web sources can increase the dwell time and the relevancy of the web-page. Outbound links not only improves search engine ranking but also increases the website traffic.

Focus on using descriptive internal links on your keywords. By Using internal links, you can easily redirect your viewers to another page on your site. However, hyperlinking too many text can sometimes distract the reader to get through the content.

Here is an example of internally linking the text “MOSHI MOSHI” to our MOSHI MOSHI’s blog site.

| Link Building:

Link building is the process of earning links on other websites. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. 

You can go about link building in a many number of ways, the most prominent among them are:

Profile creation is one link building technique in which we create a profile in different platform’s website such as forum sites, social networking & web 2.0 websites and give our business details in it and also give our website link in that profile page from which we can get a backlink to our website.

Guest Posting outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.

Business listings are public profiles which can be viewed by anyone. A typical business listing contains NAP (Name, Address, Phone Number) details. Advanced details such as website, working hours are also captured by certain business listings.

Google still rewards high-quality links, actively aims to ignore lower-quality links, and will still penalize real-time spamming activity using manual actions such as shadow banning – reducing the discoverability of your website on the internet.

So when practiced in the right manner, link building can be an effective tool to increase organic traffic to your website. 

Apart from these 6 major techniques, here are a few brownie techniques to increase organic traffic:

  • 404 Redirects are server response code informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL, or the web page he or she is looking for is not an actual web page.
  • Rich Snippets are structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
  • XML Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
  • Robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
  • Content Updation is another trick in the hat to increase organic traffic. Get Google to crawl your site on a frequent basis, just by updating the content on a timely basis. There’s nothing Google loves more than fresh content, giving you a great advantage in the webpage rankings.

In this digital age, SEO is a must and there is no turning back. It will be something your site needs to focus on the present moment and later on too. 

In case you’re just beginning to concentrate on your SEO, it’s certainly not very late to execute the methodologies I just discussed.  

Do not get overpowered. Begin with a couple of SEO methods, and proceed onward to the others. Screen your outcomes regularly and implement new strategies based on the results.

Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

  • admin
  • No Comments

Working Social Media Marketing Techniques to Promote Your Brand
Working Social Media Marketing Techniques to Promote Your Brand admin

Are you looking for Social Media Marketing Techniques to take your brand to the next level?

social media marketing techniques

There is no one-size-fits-all approach in Marketing Techniques for Social Media. But in this blog, you can find 5 Effective social media marketing techniques to promote your brand on social media platforms.

Choose the Right Social Media Platform

Structure your business goals and the type of audience you want to target. Break down the strengths and weaknesses of every social media platform of your business. Analyze the demographics you are targeting & their presence on social media platforms so that you can structure your social media marketing techniques accordingly. 

If you are an E-commerce platform or a product-based business, consider building your brand on Facebook, Instagram, or Pinterest. If you are in the service sector, or a B2B company, focus on being active on Twitter, LinkedIn, Facebook, Google My Business.

Focus on Authentic and Quality User-Generated Content

Content Is King! You might have heard this many times before and it fully applies to social media marketing. Nothing engages and captivates the audience more than some quality content. So, create a brand persona for your business. Start by creating high-quality content on topics related to your product/service. Create compelling visual experiences for your audience through infographics, images, GIFs & videos, and build a loyal community for your brand. 

User-generated content is the way to win on social media. Run social media contests to enable user-engagement and attract attention to your business.

Leverage the Power of Social Media Advertisement

There still is a stigma attached to using paid advertising over organic growth as a social media marketing technique. But, we’re here to tell you that paid advertising is as important or perhaps more important than organic growth on social media.

Facebook Ads help many people reach your social media posts/videos. It allows you to target your audiences based on their age, gender, interests, location, relationship status, ownership and so on. This creates an option to advertise your product/service only to those handpicked audiences, who are most inclined to consider your offerings. This is known as Detailed targeting. Detailed targeting increases the efficiency of your ads & saves your precious rupees. It’s just smart advertising.

Structure your social media marketing campaigns according to your business objectives. These objectives can vary from website traffic, engagement, video views, conversions, to App Installs. Make sure to align your campaign with the right objective as this determines the primary structure and the features of the entire campaign.

Continuously monitor your ad performances and keep them fresh from time to time. This, in turn, helps you achieve brand awareness and ultimately boosts more leads for your business.

Customer Service

In a survey conducted by Sprout Social, the majority of the respondents stated that they use social media to directly communicate with brands. This statistic alone is enough to state the importance of customer service as one of the promising social media marketing techniques. 

It is important to note that a whopping 35% of the people chose social media as their go-to place for customer care & queries. The reason for this preference is the ease & utility that social media marketing tools have to offer. It’s much more comfortable & easy for an individual to approach a company for queries & services through social media, as it’s user friendly, requires very less time & effort in comparison to other means of communication such as a telephone, website, or a store.

With the continuous growth of the social media marketing rendering other mainstream channels such as telephones and brick & mortar stores redundant, this number is set to only increase in the coming days.

So, consider promoting your brand with customer reviews and testimonials. A customer can easily be influenced by other customers’ experiences. Use this social media tool to regularly engage, and clear your audience queries. This social media marketing technique acts as a backbone to your company by building a strong reputation in servicing & customer relations and enriching brand loyalty among the customers.

Partnership with Influencers

Another marketing technique trending in recent times is Influencer Marketing. This involves collaborating with an influencer to make him/her endorse your product or service on their Social Media Account. 

But first, who is an Influencer?

A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by their authenticity and reach. They range across different fields and professions such as actors, bloggers, fitness experts, photographers & so on. To simplify, we can divide them into the following 3 categories based on the size of their social media following:

Mega Followers are those with a million or more followers. They include generally celebrated personalities such as actors, athletes, and so on.

Macro Influencers are those who have a following between 100K & 1 million. Expert professionals such as bloggers, fitness experts, photographers can be found in this category.

Micro-Influencers have fewer than 100K followers. This category is difficult to define as budding influencers from all industries fall into this mix.

Some of the most mainstream methods in this particular social media marketing technique are shout-outs, reviews & giveaways. 

Consider collaborating with an influencer who shares the same vision and brand aesthetics as you. Partner with influencers considering their engagement rate and they how they resonate to their audience. 

  • Below 1% = Low engagement rate 
  • 1% to 3.5% = Average engagement rate 
  • 3.5% to 6% = High engagement rate 
  • Above 6% = Very high engagement rate

Social media marketing benefits are endless with an ever-increasing global crowd & swiftly evolving marketing techniques. These 5 Social Media Marketing Techniques when implemented effectively, are sure to elevate your brand to new heights.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website: https://www.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

What do you mean by social media marketing?

Social media marketing (SMM) is the use of social media platforms and social networks to market a company’s products and services, it helps to reach new customers, engage with them and promote businesses.

What is a social media marketing strategy?

Social media marketing strategy is a summary and plan of everything you wish to achieve from participating in social media platforms.

What's in a social media marketing strategy?

1. Select relevant social media marketing goals 2. Determine most relevant metrics 3. Decide your social media audience 4. Understand your audience 5. Select the right social media platform.

  • admin
  • No Comments

Importance of Digital Marketing | Benefits of Online Marketing
Importance of Digital Marketing | Benefits of Online Marketing admin

With the evolution of modern technologies, small and medium scale organizations are doing all that they can to keep up. Larger organizations are either changing their plans of action to an online one or are reinforcing existing marketing plans with digital marketing strategies. In this blog, we will talk about the importance of digital marketing.

Digital marketing, online marketing, or internet marketing is advertising your organization through the internet. All things considered, internet usage has multiplied over the last decade and this move has influenced how individuals buy items and communicate with organizations. The importance of digital marketing is that you can easily track and monitor your campaigns. So, when you invest your time and money into your campaigns, you definitely want to know whether they are working or not. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

Let’s Understand What is Digital Marketing :

Digital Marketing is promoting or advertising any products and services through and on any digital device. This marketing method is not magic, and you don’t need to be tech-savvy to excel at it. If you offer a product or service that the market wants, you can effectively advertise them in digital channels and the channels can include social media, mobile applications, emails, websites, search engines, or any other new channel. 

The list of digital marketing is continuously transforming, here are some common strategies that most businesses follow:

  • Paid search advertising
  • Pay-per-click advertising
  • Email marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social media marketing
  • Affiliate marketing

Here are some reasons why the use of internet marketing is not only an investment-wise decision but also an effective marketing channel that can assist you in developing your business.

Importance of Digital Marketing:

  • More cost-effective than traditional marketing – Small businesses have very few resources and capital. Digital marketing provides them with a better and much more cost-effective marketing channel that delivers great results.
  • Helps to generate higher revenue – Following effective digital marketing techniques leads to higher conversion rates, which will deliver many profitable benefits for the business in terms of better and higher revenues. Companies who are consistently using these strategies have 2.8 times better revenue growth expectancy.
  • Can help to interact with the target audience- Interacting and providing your audience with proper engagement points can give you an insight into what exactly your targeted audience wants.
  • Helps to build a brand reputation – If you deliver what you promise, it will help you develop better relationships with your customers and targeted audience. This will eventually lead to a better brand reputation.
  • Earns people’s trust – 90% of the responders claim that they will trust the information about the product/service of any particular brand if it is provided by people they know or the people who have previously purchased the same.

You must keep up with Digital Marketing Trends 2020. If you don’t follow these trends then your business might struggle.

The Top Digital Marketing Trends in 2020:

  • Video Marketing 

Video marketing has been a critical methodology for brands for a long time, but the format of videos keeps evolving. One year from now, videos will take up a huge lump of consumer traffic on the internet – with over 85% of traffic just from the USA. Most of these videos will not be uploaded by brands, but by individuals. 

Many brands have video marketing as a factor of production. They need these videos to look sophisticated and smooth for the sake of their brand reputation. But the problem is that most viewers aren’t searching for extra-embellished videos. They simply want quality content that is driven by a story, is informative, and engaging.

importance of digital marketing

  • Omnichannel Marketing

Omnichannel is a multichannel marketing system that you set up at several touchpoints to reinforce the client’s purchasing journey. 

In other words, an omnichannel advertising plan suggests you design marketing touchpoints that can be run on most accessible channels. 

Most organizations use email, social media, and search as marketing channels. For eCommerce development, this can be an incredible method of marketing. You can think about these different channels: Virtual assistants and chatbots, podcasts, smartphone apps, and ephemeral videos. Every one of these can bolster your current showcasing system.

Omnichannel Marketing comparison 

Omnichannel is explicitly noteworthy for consumer-facing enterprises since 70% of clients usually use at least three channels to explore before they purchase anything.

  • Voice Search Optimization

Voice input isn’t new but it hasn’t been as broadly utilized because of network issues, particularly when the search engines can’t process sounds. Web design and development trends will soon improve in demonstrating voice input. 

Voice Search has been around for some time, however, Siri and Alexa are just getting smarter. Besides that, voice search is a hot current trend in digital marketing – as seen by the following insights: 

  • 50% of all online searches will be through voice by 2020.
  • 13% of families in the United States claimed smart speakers and this is estimated to increase by 2022 to 55%. 
  • Shopping with voice search will increase to 40 billion USD in 2020. 

Taking everything into account, voice search is the digital marketing trend that you will see a great deal of later. For a mobile app development company, this is great news. Now when you make your applications, you won’t neglect to include a voice search feature.

  • Smarter Chat

Chatbots have been around for some time and remain a trend that is encountered consistent change. As indicated in a report by Grand View Research, 45% of clients lean toward using chatbots as an approach to impart for client assistance issues. 

Chatbots have indicated how successful they are in improving client experience and it empowers advertisers to better connect with their clients. They give constant assistance, support, and active interactions for questions relating to real concerns. WhatsApp, most recently, embraced this latest trend in digital marketing. They are offering Business Messaging that organizations are utilizing to manage everyday client exercises.

  • Augmented and Virtual Reality

Augmented Reality (AR) is being used to offer organizations the reality that a buyer expects. Popular designer brand, Michael Kors used AR effectively a year ago to make Facebook promotions where they requested clients to attempt and purchase their sunglasses. But AR and VR (Virtual Reality) is not limited to simply advertisements; a few brands are utilizing them to create brand awareness as well. 

For example, L’Oreal and IKEA figured out how to boost their client involvement. Through VR, they let clients imagine the products before making a purchase. A year ago, they presented their application IKEA Place that permits clients to essentially place furniture in their homes. While L’Oreal, the cosmetics behemoth, created its own AR stamped applications, for example, Style My Hair and Makeup Genius. Both empower clients to take a stab at hair and cosmetics looks through selfies. 

This Innovation in marketing is incredibly gainful for both attracting and holding onto clients.

Apart from the above artificial intelligence and machine learning trends, push notifications in the browser, social commerce, personalization, emotional evaluation are some other digital marketing trends to watch out for in 2020.

Online marketing has outsold traditional marketing in recent years and continues to be a high-growth industry. Here are some benefits of online marketing.

importance of digital marketing

Benefits of Online Marketing:

  • Promoting your business 24/7 – One of the major advantages of online marketing is that you can advertise your business 24/7. Internet marketing has the benefit of selling and pitching your business or your products/services with no time limitations or geological boundaries. With clients/customers progressively going to the Internet for their purchasing needs and required services, online advertising is the need of the hour. 
  • Reaching out to your audience – Online marketing has made it easy to connect with and reach out to a wider audience. When you convey a message, you convey a message to the audience that is already following you, alongside, you convey it to individuals who are looking at the content you post. It is important to remember keywords and hashtags while advertising on the web. In traditional marketing strategies, a business can’t contact an audience that is located at a distance. With digital marketing, contacting an audience who is essentially miles away is not at all challenging. 
  • Better ROI – About profits, organizations are quick to know and adjust each system that causes them to develop their business. This is conceivable by having a phenomenal online presence. It is as basic as getting the maximum output from minimum input. 
  • Analyzing and evaluating every action – In traditional advertising, organizations have to wait for days to analyze their best performing marketing strategies and campaigns. Online marketing makes it easy to assess each business activity within a few seconds. This is possible because you can track the insights as soon the individuals begin to connect with your campaign. These include your traffic on the website, likes, shares, reach, impressions and so forth. Running campaigns on Twitter and Facebook can give you analytics and insights within these applications itself.
  • Better conversion – Online advertising makes the way for better conversion rates. Getting leads for your online business is simpler than traditional offline marketing. Connecting with your audience has become much simpler. It encourages you to create more leads and improve your conversion rates effortlessly.

A Final Word:

We have covered all the importance of digital marketing, there are various benefits of online marketing. In case you’re searching for better approaches to connect with your audience, Moshi Moshi Media an advertising agency in India is here to help. There are numerous services to look through including email marketing, social media marketing, search engine optimization, and pay-per-click marketing. Connect today.

What is digital marketing used for?

Digital marketing is used to advertise any business using an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Why is digital marketing so important?

Using digital marketing you can connect with an enormous audience in a cost effective and measurable way.

What are the types of digital marketing?

Search engine optimization (SEO), Search engine marketing (SEM), Content marketing., Social media marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing., Email marketing.

Why do we need a digital strategy?

Digital strategy will give you a clear path to strategic goal. It will help you to create tactics that will lead you to success.

  • admin
  • No Comments

Impact of Technology on Marketing Today
Impact of Technology on Marketing Today admin

Well, we’ve almost made it! For a considerable length of time, we’ve been looking to the future, foreseeing how developments in computerized media, stages, and innovation will shape advertising in 2020. 

Innovation has transformed the world into a worldwide town as far as easily associating individuals from various nations and societies go. In the propelled period, sharing information is easier than it ever has been beforehand. Every year, new devices and advancements have risen and the advertising innovation industry has expanded to endless arrangements. Advertisers would now be able to look over a bewildering cluster of choices to associate with new crowds, advance their items, or manufacture brand dependability.

Read on to find out the latest marketing trends that will help your business to survive and flourish with the new tactics.

Dominance of Artificial Intelligence

Artificial Intelligence. A mystery box of possibilities and perils. Somewhat scary, but also very exciting! It generally carries with it a seismic and an irreversible result.

Great content starts with knowing who to target with your message, and what to say. At the point when you know your crowd, connection feels increasingly regular, permitting your brand to build enduring and steadfast connections. 

Artificial Intelligence Marketing, the latest method of marketing strategy that is taking the digital to some next level. At the core of such a strategy – and any business’ plans – should be a genuine responsibility to information and computerized by means of AI (ML) and man-made consciousness (AI).

ML and AI can help companies by providing insightful data about their competitive landscape, current performance, and resource allocation. In turn, marketers can leverage these insights, foster relevant and compelling interactions with customers, boost ROI, and affect revenue figures positively to radically improve performance.

AI helps companies to understand consumer behavior about their products and services by using data from social media platforms and search engines. Machine learning and Artificial Intelligence are digging in for the long haul. So, it is very important for organizations to truly understand how it impacts the market – something that marketers can depend on and drive value to both brands and consumers.

Impact of Technology on Marketing Today

| Chatbots

When chatbots came into the limelight for the first time, they found a home in customer support. This is the era of texting apps and with that came the innovation of chatbots. Chat in real-time, at any time of the day, with your customers and website visitors. Chatbots are intuitive software platforms that are installed in apps, live chat, email, and SMS and can work and sound like humans.

The world is gradually inclining towards the course of messaging as opposed to calling. Therefore, numerous consumers or clients would prefer to contact customer care via texting rather than calling to a conversation over the phone. In spite of the fact that using chatbots as a marketing tool or a customer service agent is ruling the businesses still it is not exactly enough yet. There is a necessity for businesses and companies to improve chatbots to accomplish the outcomes.

The major reasons why we need chatbots are:

  1. Online customer service is a 24/7 support operation.
  2. Chatbots are used for lead generation, improving customer engagement, and market research.
  3. It lowers the cost of providing services and maintains consistency in corporate messaging.
  4. Chatbots maintain Immediacy, Neutrality, and Personalization.

| Virtual Reality

Marketing is driven by the wants and needs of the customers. The thought of VR that people carried that it is used for gaming only has been completely changed by the marketing sectors. VR is used to offer a digital experience in place of a physical one, which can promote products and services. 

With the introduction of Virtual Reality, engagement rates can be improved as individuals come to you, instead of you expecting to draw them in. Because instead of using advertisement blockers or clicking out as fast as could be expected under the circumstances, individuals search out VR brand encounters.

Along with promoting the existing products, the marketers can also give customers a virtual experience of products under development.

| Augmented Reality

Augmented Reality has changed the way the digital advertising market functions in 2020. AR makes advertising interactive, entertaining, allowing marketers and advertisers to reach out to customers in an innovative way. Augmented reality creates an emotional connection with the consumers, encouraging them to purchase.

AR Ads is a great technology that marketers have started using which not only promotes sales but also builds the company’s reputation and leads to brand awareness. Moreover, Augmented reality advertising is usually more affordable and far more immersive than print advertising.

| Internet of things

For a long time, the term Internet of Things (IoT) has been tossed around in the realm of promoting. Be that as it may, in the present day, what does this term mean, and how can it apply to current promoting? Read on to find out.

The Internet of things has penetrated online advertising. It influences basically all ventures, tremendously affects the volume of information, controls and organizes traffic (and how we handle them) and is progressively famous in a purchaser setting. The IoT is likewise reforming business activities that are perhaps less appealing for purchasers however genuine and substantial, from coordination to advertising. 

IoT makes it conceivable to track and access considerably more information about people. When moving toward them as buyers, advertisers can consider each data point a touchpoint in the consumer journey. Contemporary advertising has failed with modern-day analytics. IoT has brought exceptional and personalized advertising and marketing in preference to one-size-fits-all strategies.

The devices include anything from the Amazon virtual assistants, such as Alexa or Echo, security devices like Ring, your own smartphone, or a temperature control unit like Nest. 

Having these diverse keen systems be able to communicate with each other via the internet is an incredible way of communication. Yet, the most critical impact this ability has on advertisers and the world of advertising is related to data, a product that provides unlimited chances.

| Conversational Marketing

The one-to-one approach to marketing where personalization acts as a fulcrum for the marketing strategy. Customers at this hour of marketing want to communicate through chat. They want a conversation. Businesses now use Live chats to connect with their customers. Chatbots are the most used technology to engage visitors and start a conversation. Providing customer support for all day and night is tough but with the help of chatbots, it is just one of the many things you can do and accomplish. 

Businesses need to get over the age-old lead capture forms on their websites. Real-time messaging makes the job easier. Let chatbots do the thing to the priority web pages. People want it that way so brands are reacting.

| Visual Search

Pictures are going to be the future of search instead of keywords. An artificial intelligence technology that allows users to make a search using pictures instead of keywords. Google Lens and Pinterest lenses are examples of visual search. 

62% of Millennials want the capacity to visually look over any other new technology, and the semblance of Google, Amazon, Pinterest, and Bing have already evolved huge capabilities in this field. It’s anything but difficult to perceive any reason why clients want to look by means of pictures — people are naturally inclined to image-based hunt, as 90 percent of the data received by the human mind is visual.

| Micro-moments

The present fight for hearts, brains, and dollars is won (or lost) in micro-moments — intent-driven snapshots of decision-making and preference-shaping that happen all through the whole consumer journey.

“I want-to-know,” “I want-to-do,” “I want-to-go,” and “I want-to-buy” moments are what Google called  “micro-moments.” 

Micro-moments happen when individuals reflexively go to a gadget – progressively a cell phone – to follow up on a need to pick up something, accomplish something, find something, watch something, or purchase something.

Micro-moment marketing is used by creating content that targets intent-rich moments. The content that offers value to the customer, providing them with the information they need to act on their desire to buy, learn, or do something or go somewhere. This helps in capturing user attention at the right moment.

Wrapping Up

So, there it is – a complete guide of the latest digital marketing trends you can’t choose to ignore in this era.

For anyone in this field of digital marketing, change is an essential part of the job. One must continue looking forward and endeavor to grasp new technologies, tools, techniques, and strategies so as to increase an edge over their rivals.

 

  • admin
  • No Comments

What is SEO and How Does it Work?
What is SEO and How Does it Work? admin

what is seo and how does it work

I am pretty sure that if you are a beginner when it comes to SEO, you’ll probably want to call it Severely Exhausting Optimization. So why not learn what is SEO and how does it work? 

I completely empathize with you but once you start understanding the concepts and applying them, you will realize that it is quite interesting. 

SEO is Search Engine Optimization.

Why not relate it with our life? That’s how I learned.

Imagine SEO being a person who is put on a pedestal in society. But, it requires some effort to achieve that.

Let’s imagine that society is the internet and you are a website. You want to be number one, which you can achieve only through hard work since a huge inheritance isn’t in the cards for you.

Google ads can be compared to the few fortunate ones who have achieved name, fame, money in a short time through their billionaire parents. But I am an AAM AADMI (not from the political party). I am a middle-class person and I am willing to put in all the hard work even if it takes time. Let’s understand what is SEO and how does it work?

There are two types of SEO:

  1. On-Page SEO 
  2. Off-Page SEO

What is meant by search engine optimization (On-Page) is that Google checks if the basic elements of your website are optimized. This optimization is not limited to the appearance but extends to the following factors as well. Let us look at On-page SEO in detail. 

On-Page SEO

Appearance matters and so does your abilities. Imagine you went on a first date, shabbily dressed, without putting on any perfume, not taking the extra effort to look your best (even if your heart is gold). Of course, your date would not be pleased and you would not be preferred over the next date they matched with on Tinder. They would assume you do not want to make an effort to win them over. If you are only good-looking but your brain processes slowly, it can yet again hamper your image.

This is exactly what happens when Google search crawlers (robots) visit your website. They assume the website is of low quality because you have not optimized your page and it is slow in loading and Google ranks you lower. 

Through On-Page SEO, Google checks if the basic elements of your website, design, fonts and color are optimized. The following factors are crucial elements of On-Page SEO. 

1. Keyword Research

This is the most crucial part of On-page SEO. Here, we’re going to discuss Keywords which are basically what our audience types into their search engine. 

Keyword research is very important to rank on the website. Website content should contain target keywords, to let Google know that you provide the information, services, or product that the consumer is looking for. 

Here, we’re going to discuss two different techniques for doing keyword research.

  1. Keyword research using Search Engine Result Page
  2. Keyword research through Your Competitors Site Analysis

|Keyword Research Using Search Engine Result Page

This technique is a very simple and smart way to get started with keyword research where you don’t need any paid tool. Here we’re gonna use Google’s SERP and it’s features to get our keywords.

Let’s say you want to do keyword research for “SEO agencies in Bangalore”. 

How do you start?

STEP 1

Type in the generic terms you would use if you were to look for an “SEO agency”. You would get the list of related searches and Google suggestions for that particular keyword. Pick out the ones you feel like could be targeted.

what is SEO and how does it work?

STEP 2 

On the same page, go to the bottom and as shown below, find the related searches. Take all the keywords you feel are the best matches for your services/products.

List out all the keywords that you got from step 1 and 2.

what is SEO and how does it work?

STEP 3

Go to Google Keyword Planner or any keyword research tool as mentioned below, and analyze all the keywords that you have based on Search Volume & Competition.

Note: You will see other keywords that people are using to find services/products like yours. Pick the good ones that you can rank in case you pick up High Search Volume + High Competition keywords.

Take the keywords with maximum search volume and the least competition. Remove all the other keywords after you pick up your target ones from the list.

STEP 4

Repeat the same for all of your Services/products to get all the keywords you want and then you start Keyword mapping.

There are other tools such as – Ubersuggest, Answerthepublic, Keywordtool.io, and WordStream Free Keyword Tool. You can follow the above process using any of these tools.

|Keyword research through Your Competitors Site Analysis

This is another way of picking out the best of available keywords. Your competitors have most likely done all the keyword research and they might have even used paid tools for the same. 

Why not get some keywords from them? Right?

I’m sure by now you’d have guessed how to go with this technique. But to make sure, I will list out the three small steps.

STEP 1

Search on Google with very generic keywords for your services/products.

I.e. SEO Company India, Digital Marketing Services, Social Media Ad Company.

These are the top keywords in the Digital Marketing Industry on Google. You will find 7 websites on PPC ads and 10 organic SERP sites.

STEP 2

List out all the 17 websites from page 1 and 2. You will get another 14-15 websites that you can add to your list. 

Analyze all of these websites pages (homepage & services pages) one by one and extract the target keywords from that page. Keywords will be included in Title, Description, and Content. Make sure you get the right keywords. 

STEP 3

After you are finished with keyword extraction, go to any Keyword Research Tool and look for Search Volume & Competition. 

2. Canonicalization

A canonical tag (rel=canonical) in the back-end tells the search engine that the particular URL is a master copy. 

E.g., we have an HTTP version and an HTTPS version of the same website. Search engines can get confused about which version has to be shown in the SERP (Search engine result page). 

That is why having a canonical tag prevents the problems caused by multiple versions of the same website.

How to put a canonical tag? This is a code that goes in the back-end of the website.

what is SEO and how does it work?

The canonical tag indicates that the page on which this tag is put should be treated as a duplicate of the mentioned URL.

3. Header Tags Optimization

Header tags are mostly headings on your post. They are HTML codes that provide structure to your content. 

The most significant heading tag is the H1 tag and the least significant is the H6 tag. 

We have to follow the hierarchy that is the H1 tag followed by H2, H3, H4, H5, and H6. This helps crawlers understand the content better. 

4. Internal Link Structuring and Optimization

There should be a proper internal link structure that the user can navigate through, to find relevant pages on the website. 

Just like in a family, if the family members are not connected, then there would be a lot of misunderstandings. 

Similarly, website pages need to be interconnected.

5. Image Optimization 

Image optimization is making images readable by crawlers so that they can understand what the image is about.

Go to the back-end of your website in the media section and put keywords in the Alt Text. Let’s take the following example:

STEP 1

You go to the media library.

STEP 2

Select an image from the media library.

STEP 3

Go to the Alt Text part and describe the image. Enter the title, caption, and description. It is advisable to put the keywords here if they are relevant.

6. Robots.txt Creation

Robots.txt is a text file that tells the crawlers/robots, which pages to crawl to or not crawl to. 

When the robots crawl a page, they look for – allow or disallow attributes to know what their instructions are. 

This is done on the back-end of the web-page. 

Disallow attributes are relevant for financial transactions mainly on e-commerce websites.

This tells the crawlers not to crawl through those pages.

7. XML Sitemap

An XML sitemap is a blueprint of the website. It is a guide to tell search engines which content is available and how to reach them. It helps web robots with faster indexation. It’s an important one. So, don’t ignore it.

There are plugins for the same. Like Yoast, Google XML generator.

8. SEO Friendly URLs (URL Rewriting)

URLs should be written in a user-friendly way and the keywords should be integrated into the same.

Why should it be user-friendly?

So that the user/person can easily understand what the page is about when they look at the URL.

Think that you are looking for some info on “personality_dev” online and you open some link with /xmlsajd/ types of URL which has all the info you are looking for and another one is /personality-development/ which to has almost all the info that you need. In these 2 URLs, you know for sure that the second one has the info you need but you are not sure whether the first one has the info you are looking for or not. That’s why having a user-friendly URL is important. It helps increase your CTR.

9. Title Tags and Meta Tags Optimization

Title tags and meta-description is the title and description that we get on search engine result pages. It should contain the targeted keywords that you are trying to rank on.

The title plays a very important role in ranking your keyword as well as making your prospects get onto your website. Meta descriptions, on the other hand, do not help in ranking your keyword but help in increasing your CTR (Click-through rate).  

As you can see the keyword is “Australian shepherd puppy,” and it is present in both, the Title and the description (meta-description). Similarly, ensure that your keyword is used in these places. 

10. Page Loading Speed Optimization

The page load speed forms an integral part of On-Page SEO. Google gives the utmost importance to speed. It has released the mobile-first indexing update and checks for mobile-friendly websites. 

You can check your page load speed here. 

Let us take an example of the following website: 

what is SEO and how does it work?

The score here is low since the higher speed score is between 90-100.

You can increase the mobile speed by using Better Amp.

Another plugin to optimize the images is the Smush plugin.

11. Structured Data Implementation

Google shows schemas (enhanced description) if you add structured data to your site which is a piece of code.

Search engines read the code to create these enhanced descriptions. There are plugins available to create the code without coding knowledge. 

what is SEO and how does it work?

In this case, the highlighted sections like group tours, contact us, and stores are part of structured data. It enables your site to rank better for a wide range of content types like articles, local businesses, restaurants, TV episodes, ratings and reviews, Movies, and Products.

12. Content Optimization

Finally, we have content optimization where keywords should be included but keyword density should always be within 3%. The content of the website also forms a crucial part of On-Page SEO. If you provide irrelevant content by keyword stuffing your rank may go down.

By ensuring that you address the On-Page SEO, you show the search engines that you know how to target your audience by providing a smooth experience to the users.

Off-Page SEO

You are known by the company you keep and networking matters.

Let’s say you are a very good person but you often hang out with goons. So you are more likely to be misjudged. 

However, if you have associations (links) with the right people then you would also be respected and trusted. 

Just like in human nature, socializing is one of our many priorities.

Making the right connections, having the right friends, or knowing how to carry yourself at social events adds weight to your portfolio. 

Social engagement is a crucial skillset, and it would be beneficial for you to hone it. What is meant by search engine optimization (Off-Page) is exactly this. It is always about the right connections and associations. If you get backlinks from the right website/page which has a high domain authority or page authority, you will be given priority by Google. 

These connections can be made in the following ways:

1. Creating Shareable Content

It is important to create extraordinary content that is both informative and engaging. This would help get organic backlinks when people share your content on different social media platforms.

2. Using Influencers

If you have created shareable content then you must reach out to influencers and ask them for backlinks if they like your blog. 

3. Guest Posting

There are several blog websites available for guest posting like Medium. Post your blogs on them and get a backlink. 

4. Social Bookmarking Sites

There are multiple social bookmarking sites, like Reddit and Tumblr, that can get traffic to your website when you bookmark your blog page or website. 

5. Forum Submission

Take an interest in forums that identify with your site and business, and make associations with that network. Answer threads, individuals’ inquiries, and offer your recommendations and guidance. Utilize “Do-Follow” links.

6. Directory Submission

Directory Submission attempts to assemble quality backlinks. Pick a viable catalog and select an appropriate classification. 

It requires some time and investment to convey great outcomes, but these outcomes stand out over a greater timespan.

7. Article Submission

 Submit your article in a high-quality article submission directory. Make sure you do not do keyword stuffing. 

8. Question and Answer Sites

Try websites such as Quora to increase traffic to your website. Provide solutions to queries related to your business. If required, provide links to your website.

9. Video Submission

Another technique is to submit engaging videos on video submission sites, like YouTube. Ensure that you give a title and description tags to the video. 

10. Image Submission 

Submit your images in popular image sharing websites such as Pinterest, Instagram, etc. Optimize with the correct URL and title tag.

11. Document Sharing

Create unique documents in PDF or PPT format and share them on sites like Slideshare, Scribd, etc.

12. Newsletters

A newsletter is a cost-effective technique to communicate with your target audience. 

Plan your newsletter by incorporating recent content from your site, along with some fresh content.

For the most part, you should keep your newsletter short, however, loaded with intriguing and applicable data. 

While creating content, ensure that you provide proper valuable guidance and relevant data so that you add value to your subscribers’ content consumption. 

But make sure that you abstain from sending an excessive number of bulletins because you will end up irritating your users and will begin to lose them. 

So now you have learned what is SEO and how does it work, you will want to know how to check your SEO score. There are a few sites that permit you to check your SEO Score. One such site is SEMrush. 

Another option is to hire an agency and learn more about what is meant by search engine optimization. They will also help you optimize your website and other content to be SEO friendly. 

Tools Summary

Tools Mentioned Function
Keyword Planner It researches on keyword search volume and average bid cost
                     Ubersuggest It finds trending keywords and search volumes
                  Answer the public   It searches and maps keyword suggestion that you see when you perform a Google search
Keywordtool.io Generates hundreds of relevant long-tail keywords 
Wordstream free keyword tool Allows marketers to pull out lists of  actionable keywords to use in their marketing campaigns
Yoast SEO It gives you tons of flexibility over your site’s content by letting you set up titles, meta descriptions and manages sitemaps
Pagespeed Insights It calculates your website speed and gives recommendations
Better Amp Improves loading speed of your website in mobile search
Smush Plugin To optimize images 
Google XML Generator To create sitemaps

What is SEO in simple words?

SEO stands for Search Engine Optimization which is done to improve the ranking of a website on search engine results pages (SERPs).

What is the purpose of SEO?

The main purpose of SEO or Search Engine Optimization is to gain organic traffic to your website, to increase the visibility for your website, and to increase the possibility of the conversion.

Is SEO important in 2020?

SEO has been around for more than a decade and a half and contributing in the share of traffic for successful websites, optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.

What is whitehat SEO?

It is a practice that improves the website rankings on the search engine result pages without doing any unethical activity.

Moshi Moshi © 2020. All rights reserved.

Enter your
text here

The art of staying
high-drated

What makes handling a Digital Account fun? Young minds and some drinks. Enter Bounce Superdrinks – a scientifically crafted ‘fun’ctional drink range that balances fun and flavourful hydration with endless benefits.

The Big 2.0,
Celebrating 20 Years

SAP Lab India's 20-year journey has been a phenomenal one! Here's a glimpse into their Corporate A/V which celebrates the spirit of their work force. #GoingBeyondGreatness

Thoughtful, Sustainable,
Responsible Clothing

NorthMist is an ethical clothing brand that symbolises your love to yourself and for the nature. They call it thoughtful clothing. Rebranding an ethical brand to represent the nature had to be thoughtfully.

Cement mementos
that never wear

Caments is as unique as its name. They design gifts from cement. We were in love with the concept right from inception, and the same reflected in their logo. Well, they Say, I am in love with the shape of you.

If its's Extra-Ordinary, Extraverted and
Extra-creative, It's Moshi Moshi.

Expect the extra.

Wanna Discuss Work?

Tel: +91 9148544178 | sales@moshimoshi.in

Facebook Instagram Linkedin