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December 5, 2020
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Google Core Update December 2020 : Rolling Out Now

Google Core Update December 2020 : Rolling Out Now https://moshidev.moshimoshi.tech/wp-content/uploads/2020/12/Google-Algo-Update-2020-December-1024x576.png.webp 1024 576 admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g December 5, 2020 November 29, 2022

Every day, Google normally releases at least one change intended to improve our search results. Most aren’t noticeable but help us gradually keep on improving.

Several times a year, Google makes broad changes to the search algorithms and frameworks. Which is referred to as “core updates”. They’re intended to guarantee the delivery of relevant and authoritative content to searchers.

What is a Google core update?

A Google core update happens when Google makes critical and broad changes to its search engine algorithm and systems. These updates are intended to improve the search experience for users, providing more relevant, useful, and reliable content.

How often do Google core updates happen?

Generally, core Google Search updates happen several times a year, usually every few months. Google will in general announce the updates a couple of days prior to or the day of, though some updates can take several days to roll out for users.

Google December 2020 Core Update–

Google confirmed an algorithm update: December 2020 Core Update which has rolled out recently on December 3, 2020.

This most recent update came as a last-minute surprise. Google revealed the update by tweeting and that it was to be rolling out the same day. This is the 3rd core update of 2020 after the May 2020 core update.

The first Google core update in 2020 was the January 2020 core update and the second one was the May 2020 core update.

Google generally releases a core Google algorithm update every few months or so. Just about 7 months back Google announced the May 2020 core update, which took place on May 4, 2020. So this December 2020 Core Update took much more than past updates to roll out.

Google Announces: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before.

Google said “the December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.”

Previous core updates: The most recent previous core update was the May 2020 core update, It was big and broad and took a couple of weeks to completely roll out. Before that was the January 2020 core update. The one before that was the September 2019 center update. That update felt vulnerable to many SEOs and website admins, as many said it didn’t have as big of an impact as previous core updates. Google likewise delivered an update in November, but that one was specific to local rankings.

What to do if you are hit?

Google has offered guidance on what to consider if you are negatively impacted by a core update in the past. There aren’t any specific actions to take to recover. However, Google has offered a list of inquiries to consider if your site is hit by a core update. Google did say you can see a bit of recovery between core updates but the biggest change you would see would be after another core update.

The best advice to beat core updates?

Keep focusing on : Quality content, User intent, Clean architecture, Google’s guidelines.

And do not stop improving your site once you reach the position because the site on 2nd Position isn’t going to stop.

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December 18, 2020
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What Will Reign the World of Digital Marketing in 2021

What Will Reign the World of Digital Marketing in 2021 https://moshidev.moshimoshi.tech/wp-content/uploads/2020/12/digital-marketing-in-2021-1024x576.png.webp 1024 576 admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g December 18, 2020 November 29, 2022

digital marketing in 2021

2020 has been a year of painful events and gruesome happenings. Whether it is the natural calamities like the destructive wildfires and typhoons or our pugnacious nemesis- COVID-19, the way all the businesses use to function has changed with the ongoing times, and staying inside and working from our homes has become the new normal. With more and more trust being put into the digital world, companies relying on digital modes of business & marketing are surely going to hit new heights. Through this blog, we are taking you through some of the trends that will rule digital marketing in 2021 and promises a wider window of chances and opportunities for brands that are ready to become agile and savvy.

digital marketing in 2021

Let us talk about some trends in the world of digital marketing that will help you plan a skyrocketing strategy for your brand in 2021 and beyond. The time for every marketer to look for online opportunities and pay a closer look into the world of digital marketing is now. In modern times, marketers need to be nimble and adaptive as well as truly flexible to be able to attain a top spot in the red ocean.

Digital Marketing in 2021- What’s Coming Ahead

Before we embark on the ideas and strategies that will talk about the changes in digital marketing in future, let us tell you that it’s not all thorns and the future of digital marketing in 2021 and coming years is very bright and blooming. Here are some of the most evolving and ruling digital marketing trends for the upcoming times.

1. Core Updates and EAT

The most recent case studies on digital marketing in the future have revealed that the quality of the content you post is the basis of where you belong on Google search. The websites following the EAT ( Expertise, Authority and Trust signals) algorithm, will always find space on the front pages of a Google search.

This is because as the number of people on the internet is rising, the chances of fake and unreliable information are rising simultaneously. Keeping such threats in mind, Google has designed strict algorithms to filter quality content from repetitive information. So invest in quality and authentic content if you wish to hit the top charts

2. An Ode To Social Media

Every progressive thinker should be ready to invest their time and money in the world of social media marketing. With platforms like Instagram, Facebook, etc becoming mightier every year, social media has become unbelievably resourceful and promising in bringing new business. According to a study, social media comprises around 24% of the overall marketing budget of the US in the second half of 2020, which was 13% last year.

digital marketing in 2021

Since a majority of people spent a considerable amount of their time on social media during the pandemic, it has become a place where marketers and brands can easily connect and reconnect with their customers. Therefore, investing in a good social media plan that includes quality and catchy photos, videos, Q&A, etc is what many business houses are looking forward to in the coming times.

3. Incorporating Voice Search

A study conducted by Hubspot found out that around 39% of people have used voice search as a medium of internet surfing. However, 45% of the study group were unaware of what a voice search is. Predictions and research have proved that voice search based surfing on Google shows different results compared to the results shown when you normally type and search.

This means that there is a hidden potential in voice searching to become the next best friend of websites looking to achieve a first-page display on Google. Content designing and optimizing is different for voice searches.

It is more crisp and conversational so that it can easily get captured by a voice detector. Therefore, the clearer your words, the more will be your traffic. More and more people are shifting to this medium as it is becoming capable of accurate syncing with each passing day.

4. Evolutionary Content Marketing

With the Google EAT algorithm being implemented, bids are on every content that holds the potential to be authentic, interactive and fresh at the same time. Research has shown that interactive content that has the potential to grab eyeballs has been a major missing in the world of digital marketing in previous years. Around 43% of the content was simply project-based, 30% of the content was based on persona and only 12% of the content was journey focussed.

The new trends demand a greater focus on persona and journey- based content.

Interactive elements in the content can boost up interest as well as draw more traffic by increasing visibility. Ideas like quizzes, games, surveys, contests, etc are some of the greatest options when it comes to the trends of digital marketing in 2021. The contest is considered one of the most involving techniques of social media marketing.

5. Influencer Marketing- A Revolution

It has been several years since the concept of influencer marketing was introduced and it has proved to be a huge hit since inception. The rise of social media marketing has made influencer marketing even more effective and in demand.

Having said that makes it clear that influencer marketing is here to stay and will be a trending domain of digital marketing in future. Influencer marketing is very effective in grabbing the audience’s attention to your products and services.

Bonus- A recent guideline published in Business Insider found that people liking sponsored posts on Instagram has gone up by 76% during the COVID-19 crisis.

People highly believe in their favorite celebrity’s recommendations and tend to copy the same as a sign of their loyalty. These influencers have seamlessly become a brand of their own and are a great source of marketing.

Previous studies have concluded that by 2020 brands are estimated to spend around 25% of their marketing budget on influencers, which means they will be investing $10 billion of their budget just on influencers to promote their brand identity. Interesting!

6. Your Best Buddies- PPC & RSA

PPC (Pay Per Click) has been in the world of digital marketing for a while now and will keep ruling the world of digital marketing in 2021 as well. What makes PPC so special is its AI-based functioning that rightly detects how eager someone is to buy a product and shoots ads right in front of their eyes every time they open a search engine or a web page.

digital marketing in 2021

Modern PPC technology is completely automated and thus surely saves marketers a huge chunk of their time spent on campaigns.

RSAs (Responsive Search Ads) have now become Google’s default option and are highly being used in place of PPC. Unlike older PPC ads, RSAs are purely based on Google AI. Therefore, most of your work is done by the AI. Your only work is to feed it with different content with well-defined headlines and leave the rest on Google.

Bonus- Go ahead by feeding 8-10 headlines, 2-3 titles with keywords and 1 brand title for successful RSA results.

7. Conversion Rate Optimisation (CRO)

These days conversions might have become one of your daily encounters if you frequently visit links that pop up on social media. The basic principle that conversions run on is- bringing people to websites and turning those visits into revenue as an outcome.

Conversions are the forms that some sites ask you to fill before they take you further. For example, asking you to fill a small form before downloading an Ebook. These websites collect this data and calculate the total number of people who reached their desired goal: how many people visited your site and what did they do once they filled the form.

Prioritize personalization when it comes to CRO. Results say that 80% of people end up buying when their user experience is personalized.

This personalization can be based on the demographics of the users, matching their psychology and gaining their interests. The impact of such conversions with refined and personalized results can be significant in coming times

8. Video and Live Video Marketing

The psychological impact of videos on viewers has been unbeatable and continues to grow. More than 50% of people watch videos on Facebook, Instagram, and Snapchat every month. The numbers are going wild with every research.

A study by Grabyo states that more than 75% of people in the US use social media to watch videos daily. But regardless, YouTube continues to be the most visited video platform.

Do you know?- YouTube is the world’s second-largest search engine. It has 60 billion users from the US who watch videos daily. (Statista)

With the world focusing on more easy and understandable results, video results have also become a major part of SERP (Search Engine Result Pages). Since more and more search comes based on the recent readings and latest creations, marketers can increase their ranking by posting fresh content religiously, in small intervals.

digital marketing in 2021

Similarly, the world of Live video is taking a splurge as things are becoming online and are here to stay at least for the coming year. Things are shifting to the virtual world and so should you.

Summing Up

Digital marketing in 2021 will be all about people. Omnichannel marketing is also going to spread more in the market. The more valued you make your customer feel, the better the results will be.

Doesn’t that sound like how you feel when you are in a romantic relationship? Well, the brand-customer relationship is no less. After all, we are keeping the customers on a pedestal and making them the center of all our thoughts!

People are more likely to continue shopping and surfing online. So your investment in all the ads, videos, content, SEO, SMM, etc is never going to be a bad idea even when this phase of calamity is over. There are various advertising agencies that provide digital marketing services, you can also take help from them.

The above strategies and many more trends will become a part of the family of digital marketing in the future. There is no question on the fact that COVID-19 has rattled the situation and people are still wondering clueless but surely things will take a turn.

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December 26, 2020
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Search Engine Marketing Statistics You Need to Know in 2021

Search Engine Marketing Statistics You Need to Know in 2021 https://moshidev.moshimoshi.tech/wp-content/uploads/2020/12/SEM-1024x576.png.webp 1024 576 admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g December 26, 2020 November 29, 2022

Search Engine Marketing Statistics

When you think of SEM, you probably relate it to SEO. Search engine optimization or SEO is optimizing keywords to get traffic on a website, a form of unpaid marketing, whereas search engine marketing or SEM is the action taken to market a business using paid advertisements that appear on search engine results pages or SERPs. Clearly, SEM is the most important tool in online marketing and growing yourself or your business online. Thus, here are some search engine marketing statistics 2020 to kick-start 2021.

What Is SEM?

In SEM, advertisers bid on keywords that users of Google or other search engines might use while searching for a product or service, which additionally allows promoting products and services alongside those search results. These ads, often known by the term PPC or pay-per-click ads, are available in various formats. Few of them are short, text-based ads whereas the rest of them, such as product listing ads (Shopping advertisements), are more visual, product-based advertisements with added information such as price & reviews.

Therefore, SEM matters because it is the fastest way to get new consumers for your business, online. 2020 marketing statistics also suggest that search engine marketing is the greatest marketing tool to reach the potential and motivated consumers, who’re looking for such products and with SEM, they will definitely be interested in purchasing your services or products.

Especially for small businesses, SEM is the best way to promote and reach newer consumers. These are the main reasons to adapt to SEM:

It generates brand awareness on search engines
It generates revenue more quickly
It moulds as per your budget and grows as you grow
It takes your business to the right people
It’s pocket-friendly as per your budget

Google

According to the data, Google is the most used search engine worldwide in 2020. Google’s market share has remained the highest all around the globe for the longest time.

Image Source: alphametic.com

Search Engine Marketing Statistics

As per Statcounter’s website, Google has 92.16% worldwide market share among all the search engines as of November 2020. Alone in India, it’s market share remained at 98.74%. This clears out the importance of a search engine in today’s digital age and it should be mandatory to have a search engine marketing strategy to reach the maximum number of people.

While wrapping up the year, Google released a video sharing the most frequent word that appeared in this year’s search – ‘Why’ & showcased how a question can be answered in many ways through this thought-provoking concept.

SEM As A Continuous Growing Industry

2020 SEM trends show how much potential this industry has for marketing, brand awareness, and campaigns. From link building to paid ads, Google search services have proved beneficial for both, the businesses and Google itself.

Every business, especially after the greatest impact on the global economy in 2020, is now either thriving online or trying to survive through it. Most businesses allocate more than 40% of their budget for search engine marketing. Google’s annual revenue in the last decade has seen a significant rise of 10-15% every year!

With new services and businesses introducing themselves every day, it is no doubt that the best way they can reach the maximum number of potential consumers is through search engine marketing!

Mobile Search & Location Based Marketing

At the start of the year, it was reported that there were 3.5 billion users worldwide using smartphones This number is expected to increase by 3.8 billion by 2021. It is obvious that most of the searches are happening through mobile phones.

With the increasing number of mobile phone users, smart businesses are configuring their websites to more mobile-friendly functioning. It has been noted that before trusting any business, users search about them online to see their reliability and value. Even after entering the stores, about 40% of the consumers are on their phones looking at the brand’s website before buying a product or a service.

Mobile search is most likely to beat desktop searches by the end of 2021. This is the reason most businesses rely on mobile search for search engine marketing.

The consumers are most likely to search for the closest businesses. ‘Stores Near Me’ is one of the most searched phrases on Google. Hence, local businesses should keep their SEM updated and create brand awareness in the nearby areas. As with Google Analytics and paid ads, you can target nearby customers and with more options available, it is likely for your business to achieve speedy growth naturally.

Keywords & User Experience

The keyword is the tool that fuels the search engine. Mostly 3 words are used in a normal search mostly on mobile phones, however, desktop searches have 6 words or more. Every business and brand should be aware of the latest stats and keyword trends to keep themselves up on the SERPs.

It is also found that the consumers between the age group 18-34 years trust the better reviewed and frequently shown businesses on SERPs by 91% more, than the ones without reviews or inconsistent SERP outcomes. Therefore, it is advisable for the businesses to stay up-to-date with the SEM strategies and thrive more.

Functional Traditional Marketing Strategies

Online marketing is an ever-changing industry. Every day, there are new trends coming in and marketers often follow the same. However, there are some traditional marketing strategies that are still proven to be the best source to drive high traffic.

CONTENT

It is no surprise that content is an all-time king. Most marketers still root for the best content to include in their SEM strategy. Without good content, no consumer will stay for more than a few seconds, or worse, won’t be able to know about your existence. Even Google values quality and updated content, which is why about 40% of the marketers publish content at least once a week. To stay ahead or relevant, if some older content is making sense in the present light, you can update it and it’ll still be shown on the SERPs.

IMAGES

About 25-27% of Google’s searches have images in them. Updating images in your existing content, using them in your current ones or even creating your own will take you a long way in search engine marketing.

VIDEOS

Most of the Millenials and Gen Z consumers are 60% more likely to indulge in video search results or video searches. Videos are likely to drive more conversion rates by five times. Therefore, including videos in your marketing strategies will give you a better outcome.

Also, Backlinking, SEO & PPC are the ways to get ahead on the SERPs. Hence, keep your business marketing tactics at par with upgraded SEM strategy.

The Future Of SEM

With the technological advancements, SEM has also seen AI-based search as another tool to include in this strategy. The tool is voice search. With Google Assistant, Siri, Alexa, and more AI-based assistants to help us through, it is likely for more businesses to include such features in their content to drive more consumers.

Many digital marketers see content marketing and SEO as the most effective tools to drive new customers. However, SEM being in the light, and as per its services like sponsored links, paid search, PPC etc. it is not going anywhere and is here to stay for a very long time.

The businesses that kept their search engine marketing on going, shined through, and are moving on to be the highest star in the SEM universe. As most of the people are staying indoors & as 2020 marketing statistics showed, search engines have proven to be the light in the content world to learn, grow, and stay informed.

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November 25, 2020
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Tips for Content Marketing Scaling in 2021

Tips for Content Marketing Scaling in 2021 admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g November 25, 2020 November 25, 2020

Every growing business has been actively trying to scale their content marketing. You may be one of them because everyone is Googling tips for content marketing. According to a survey, scaling content marketing is one of the biggest challenges that marketers face. This comes as no surprise since creating quality content takes time and resources. The content that you produce should not only align with your business, but it must also promote it.

It can be very challenging to think of ways to scale your marketing. But if you do it right, you can benefit from it. To make your life easier, here are a few tips on how to scale content marketing:

Strategise a Goal

To facilitate the requirements of your growing business, you must plan your content ahead of time. Take time out of your schedule and decide what you would like to achieve with content marketing. It is best to attract a wider audience because different types of customers will flock your way once your business starts to grow.

Go back to the basics and jot down the who, what, why, and how? Ask yourself, who are you creating the content for? What does the content creation procedure look like? Once you begin to answer these questions, then you can design metrics that work for you. Your content goal should always reflect your overall content marketing strategy.

tips for content marketing

Grow the Team

If you really want to scale your content, then one of the best tips for content marketing is to hire a bigger team that specialises in content writing and content curation. Having a team can help you speed up the process and you can easily create more number of posts for social media or clients.

One of the most viable and economical options is to hire a communication agency that provides professional content production services. Professional writers can help you scale as fast as you want and they will produce the kind of content you are looking for. With outsourced help, you will not have to deal with the burden of managing another in-house department.

You can even choose to use the same communication agency for other professional services that align with the content you require. This is a great way to get a comprehensive and cohesive marketing strategy.

You can share content guidelines/rules that the outsourced agency must maintain so that the content produced by them aligns with your brand voice.

Adopt Technology and Automation

Every growing business needs to adopt newer technology and automation to meet organisational goals. Technology can speed up the process and eliminate the repetitiveness of work. With the help of AI-powered software, your team can write quality content. Software such as Grammarly helps users correct grammatical errors. This software not only increases the overall output of various types of content but also makes it easy to curate excellent and error-free content.

Automation is also a highly recommended tip for content marketing since you can use automation for just about everything. From scheduling posts to creating personalised content for each user, automation will help you distinguish yourself from your competitors.

The adoption of the above will help you find time for other important tasks. Softwares can optimise your content and result in higher click-through rates.

It is definitely a good choice to invest in these technologies as the burden on your team will reduce drastically.

Specialisation

There will be situations where you require different types of content all at once. To face this challenge at hand, the best tip is to have writers that specialise in specific types of content. For example, you can have people who specialise in writing social media content, copywriting, blogs or long content, brand names, etc.

But if you have a small team of writers, then you can facilitate them with the necessary training and resources, so that they can provide you with favourable output.

Communicate

When working with a team of writers, it is ideal to communicate and allow them to share their thoughts on specifics. Holding regular meetings will foster creativity through brainstorming, uncover unique and one-in-a-million ideas, evaluate the strengths and weaknesses of existing content, share industry news and opportunities, and finally, provide a platform for strategizing and prioritising content.

These meetings are also a great way to ensure that 2 people are not doing the same work. Communicating with each other will keep the team on their toes and help write good content.

Repurposing Content

It is never easy to write thousands of words of content and it is definitely not easy to scrap those words because your clients didn’t like it. Instead of pressing the delete button, you must learn to keep this written data in your archives. Every growing business, like yourself, must learn how to repurpose the existing content and reuse it in another project.

Repurposing content is a great way to save time, money, and efforts. It helps you reach more leads and extracts more value. It also helps create very valuable content for a different set of buyer personas by being highly targeted and relevant.

Be Selective with Content Production

If you are a rapidly growing business, then work on projects that have the greatest value. Another tip for content marketing is to prioritize all projects that will definitely bring you traction. You cannot waste precious hours on projects that will be of low significance to your business.

Focusing on one or two big content projects will help deliver quality results that are bound to bring in more business to your organisation. Make sure you constantly evaluate how your big projects are doing and revamp them depending on your goals. Focus on promoting these important content projects through your website, blogs, and social media platforms.

Build Outreach

The best tips for content marketing is to incorporate SEO marketing. Content that has low SEO value is likely to not perform that well. In order to receive a good amount of traction, you will need links. But remember, there is a right and wrong way of linking. For the best possible outcomes, follow this procedure:

Create very good and engaging content.
List out reputable and high-ranking sites that are authorities in the subject matter you are writing about.
Try to ask them for links or guest postings on their sites in a very respectful manner.

Note: Don’t waste your content by guest posting on low-quality sites. Partner up with quality and reputable sites to get the best outcomes.

Prepare for the Future

Our last tip for effective content marketing is to strategize and prepare for the next big thing. You will have to learn how to use content in the most effective manner. You can prepare ahead of time by creating a content strategy that contains blogging, SEO, social media, email marketing, lead nurturing, PR, and marketing automation for maximum impact.

Conclusion

Content marketing is definitely the next big thing. You can skyrocket your brand with cotent marketing, if you have not previously tried to scale your content marketing, then it will be a challenge. Content writing and curating is a time taking and tasking job. A lot of research, rewrites, and edits are required before any content can be published.

The best thing to do would be to take it slow and eventually follow the above tips for content marketing. Find a way to make the content work for you and scale your content marketing!

admin
November 7, 2020
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Influencer Marketing Campaigns Launched During The Pandemic

Influencer Marketing Campaigns Launched During The Pandemic admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g November 7, 2020 November 7, 2020

The landscape of marketing is changing at a rapid pace. Today, influencer marketing campaigns have become one of the most vital marketing strategies implemented by brands.

Especially in 2020, when the whole world was succumbing to the unprecedented lockdown due to the ongoing pandemic crisis, the only way for brands to reach their customers was through digital platforms. Brands have successfully leveraged that by communicating their messages and offerings through a set of influencers on Facebook, Instagram, or Twitter.

With influencers becoming an essential source for communicating the messages and reaching out to the consumers, the brands highly depend on these influencers to gain traction and increase their brand visibility. During the ongoing pandemic, advertising agencies were seen assisting brands to launch influencer campaigns for different purposes.

We are listing out a few brands whose influencer campaigns appealed to us. These campaigns were launched for different purposes like spreading awareness on the importance of safety, informing the consumers about the safety measures implemented at public places, instilling a sense of responsibility and kindness in people, encouraging people to spread positivity and inspiring them to take a healthy lifestyle to deal with the pandemic.

Payal Singhal #PSPrints

Payal Singhal is a South Asian fashion house that deals in modern Indian bridal and occasional wear. The designer focuses on comfort, value for money and wearable garments with contemporary and minimal aesthetics. The brand is now expanding into a lifestyle brand with lifestyle products, accessories, home decor and more.

As a result of an ongoing pandemic, the brand launched an influencer marketing campaigns #PSPrints to spread awareness about the significance of social distancing and wearing a mask, thus introducing its range of designer masks to the consumers.

Through the years, the brand has built #PSGirls and #PSMen community, which supported the brand to reach 50 influencers for the campaign. The brand leveraged their existing community for creating an influencer marketing strategy by engaging with prominent names like Mouni Roy, Maria Goretti, Shaheen Abbas, Shamita Shetty, Drashti Dhami, Monica Dogra, Tanvi Malik, Arjun Bijlani, Siddharth Kannan, Priyaank Sharma and many more for the campaign.

The campaign #PSPrints focused on highlighting the importance of wearing a mask along with hashtags #stayhome #staysafe #flattenthecurve. The brand also took to some charity and donated part of their proceeds for the homeless and animal welfare.

influencer marketing campaigns

Godrej #hair4you

Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. The brand introduced Godrej Professional with products in hair care, colour, styling and keratin category. These products are said to be the first-ever professional hair colour & care range, designed for Indian hair.

Ever since the lockdown, grooming was the least priority for the consumers and thus, hair care. Hence, once the lockdown rules eased, the brand created an apt influencer marketing strategy. The brand rightly engaged with the influencers to not only announce the launch of its products but also communicate the safety measures. The brand collaborated with influencers like Minnie Rohilla, Ritabhari Chakraborty, Geet Roy, Madhu Shalini, Alivia Sarka, Geetashree Roy, Rajni Dwivedi and others across Indian cities to showcase the hygiene and safety measures that the salon chains have incorporated.

The campaign #hairforyou was launched as an extension to the Suraksha Salon Program with an aim to help the Indian salon industry retrieve and restore the confidence of a consumer.

influencer marketing campaigns

Tata Capital #WeCountOnYou

Tata Capital is the financial arm of Tata Group that simplifies a customer’s journey by delivering a better experience through its digital service. The brand highly stands for the tagline ‘Count On Us’, instilling confidence among its clients and ensuring trusted services.

However, amidst the ongoing pandemic, the brand turned around its tagline and launched a responsible campaign #WeCountOnYou. Through its campaign, the brand wanted to instill a sense of responsibility and kindness in individuals and encourage them to initiate small acts of kindness and contribute their bit towards society.

The brand designed a simple yet powerful influencer marketing campaign with influencers like Atul Khatri, Gunjan Taneja and Pranav Sapra talking about various things that people could count on them for and concluded the video with one question – ‘What could we count on you for’. Through this, the campaign resulted in increased engagement and boosted optimism amongst people, thus reflecting the brand’s core values.

The main aim of the campaign #WeCountOnYou was to spread positivity around and inspire people to highlight stories of goodness and kindness.

FujiFilm #dontjusttakegive

Fujifilm India Private Limited is a pioneer in imaging technologies and one of the best-regarded camera brands worldwide. The brand launched an influencer campaign for its INSTAX range of cameras that produces stunning instant prints in vibrant colours.

During the ongoing pandemic, research suggested that giving to others results in better well being rather than having more to yourself. Basis this, the brand aimed to showcase how giving is the basic foundation of human connection and helps an individual thrive and grow. The brand creatively used its product’s USP to increase engagement, brand awareness, and spread positivity and happy memories around.

The brand released a social film on ‘Don’t Just Take, Give’ to spread happiness and inspire people to capture beautiful moments of love and care. The film features prominent personalities like Lisa Mishra, Rohina Anand Khira, Rina Charaniya Hural, Shivali Oswal, Shreyashi Debnath, and others, highlighting the essence of ‘giving’ and how it is underrated.

Through the campaign #dontjusttakegive along with #instaxgives, the brand wanted to showcase the importance of creating memories and encourage people to share the same with others, in the form of a print.

Ministry Of Ayush #MyLifeMyYoga

The Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (abbreviated as AYUSH) is purposed with developing education, research, and propagation of indigenous alternative medicine systems in India. The ministry runs multiple healthcare programs, primarily aimed at the rural population.

On account of the ‘International Yoga Day’ during the pandemic, the brand wanted to bring a sense of positivity amongst the audience and inspire them to practice yoga at home for a healthy lifestyle. The brand, along with the Indian Council for Cultural Relations (ICCR) launched an online video blogging contest #MyLifeMyYoga for the same.

The brand took a tactful approach and leveraged ongoing talks on a healthy lifestyle as a part of their influencer marketing strategy. The brand engaged with prominent influencers like Kareena Kapoor Khan, Akshay Kumar, Anushka Sharma, Milind Soman, Shilpa Shetty, and others to encourage people to participate in the contest by posting their yoga video with a short message describing the impact of yoga in their life.

The influencer marketing campaigns #MyLifeMyYoga aimed to spread awareness about Yoga and its positive impact on life while inspiring people to switch to a healthy lifestyle.

influencer marketing campaigns

Such campaigns have been successful in instilling a sense of responsibility in people, boosting positivity, spreading awareness, and encouraging them to take the right course of action when the times have been tough.

We hope for the brands to continue making such positive differences in society through their influencer marketing campaigns.

Digital Marketing Case Study: Ministry of Ayush

Digital Marketing Case Study: Ministry of Ayush admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g October 10, 2020 October 10, 2020

How Moshi Moshi created India’s Biggest Video Blogging Competition for ‘My Life, My Yoga’ campaign that reached 350 million viewers and received 37000+ entries The Ministry of Ayush, in collaboration with The India Council for Cultural Relations (ICCR), launched an online campaign for International Day of Yoga on 21st June 2020. The campaign titled ‘My…

https://moshidev.moshimoshi.tech/ministry-of-ayush-case-study/

admin
September 22, 2020
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Creating Quality Content In 2020

Creating Quality Content In 2020 admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g September 22, 2020 September 22, 2020

Content Marketing trends have changed big time and continue to do so. Especially in 2020, when the pandemic has caused innumerable content creators to surface. The ‘content clutter’ is causing havoc on the internet. People are getting overwhelmed, not just by consuming so much content all at once but also by the pressure of how to create quality content, as fast as possible, in minimum intervals. There are specific areas in an Internet marketing company that works towards keeping track of content and the trends to follow.

People who are creating content may or may not be aware of how they’re doing. They may use tools like Google Ads to increase reach, and Google Analytics to analyze the impact of the content. However, there are content wizards, who are so good at creating amazing content, that their content alone, can teach us a thing or two.

TED is a video content medium, that provides a platform to industrialists, entrepreneurs, and pretty much people from every field to share their anecdotes and experiences. TEDx has millions of followers on YouTube and with its start in 2010, they were clear that people want to learn, be informed, and consume content that provides some value to them. Hence, they continuously did and are doing the same by following the content marketing trends.

Jay Shetty

The brand that ‘Jay Shetty’ is, wasn’t this big initially. Jay Shetty’s story is similar to Robin Sharma’s book title ‘A Monk Who Sold His Ferrari’. Only in this case, Jay Shetty was a monk who, because of his monk-life lessons, got many Ferraris. He started to provide lessons to the rest of the world. The approach of his presentation became his unique selling point. The power of his high-quality content lies in an omnichannel presence towards his audience via the art of storytelling.

how to create quality content

Useful Tools To Create Quality Content

Generating great content ideas is a creative process but with changing content marketing trends, the ideas are right in front of us. One thing we learn from online creators is how to create quality content. However, there is a whole process that goes into providing quality & good content for websites. There are some key points that can help with the high-quality content & give more relevance, reach, and respect to it.

SEO

When it comes to search engine optimization, content marketing trends don’t matter. SEO is the everlasting tool for high-quality content. Good content for websites you own is the one that has been well researched in the keyword area. Keyword research gives your content wings, if you will, to go anywhere on the web.

Multimedia

High-quality content is created by keeping in mind the audience. You don’t want them to get bored and as psychologically proven, Visuals are highly recommended for a better understanding of any content. Videos, GIFs, Images, infographics are all likely to keep the audience hooked till the end. If your content quality will enhance, so will your brand value.

Formatting

Most of the content online gets shrugged off due to poor formatting. The heading is the first & only thing that attracts an audience and a high-quality content consists of catchy & crisp heading. Keeping paragraphs short is another content trend. People don’t like to read long paragraphs & prefer shorter ones, which also makes your content richer in terms of content consumption.

The readability increases with shorter paragraphs and readable fonts. So for high-quality content, choosing the right font is also another way to up the game. Using a balanced language throughout with all the questions answered. Working on the formatting will give your content an A-one quality.

Determining Marketing Goals

When you create content, you first think about what resonates with your brand and your target audience. In the age of rapidly changing content marketing trends, having a marketing goal is the first step to giving your content quality.

Look for the most popular and effective marketing tools and then determine your marketing goal. Know what your brand needs. Having a goal will give you a purpose to create more and more quality content. Create short-term goals and experience short-term success for long-term ones. Once you set a goal, work only towards that goal. A monthly plan or a weekly one, as per your convenience.

Consumer Value

When we talk about creating quality content, the first thing we note is consumer value. Any content is quality if it’s giving something to the person consuming it. It can be in the form of information, entertainment, or materials like links, pdfs, book recommendations, or ebooks. An audience will come back to your content only if they get something out of it. Give them as much value as possible. That alone is enough to start off with creating high-quality content.

Collaboration

How to create quality content in 2020? Ask influencers or affiliate marketers. This year has given tremendous opportunities for internet rulers to rule and be rich. If your content is providing consumer value, brands will approach you soon enough for you to promote them with your content.

If you have a brand approaching you for promotion, you need to make sure that the brand is reliable and is resonating with your own brand value, only then will your promotional content be of quality.

Apart from that, Guest blogging & other medium collaborations are also a great way to up your content game.

how to create quality content

How To Create Quality Content:

1. RESEARCH

The first step shall always remain – Research. Nothing can go right without thorough research. You need to research your content, niche, audience, competitors, marketing strategy, and everything that enhances your content quality.

2. PLAN

After fruitful research, plan your content according to the platforms you’re going to publish it too. Compare the target audience and strategize how much time you’ll take to create your content. Accordingly, provide teasers to your audience about the content you’re working on. Like the Guessing Game or Polls. This will keep your audience hooked, even before your content gets published.

3. CREATE

Create your content with your plans intact and your research in hand. Keep pointers using an index card or a planner of the elements you need, to create high-quality content.

4. REVIEW

Now, review the content you’ve created, edit the visuals, text, language, or style wherever necessary, with an audience mindset. You’ll understand what your audience would like and what they may not.

5. PUBLISH

Once you’ve analyzed the content, share it with your audience. Reply to every comment possible and keep an open mind to receive constructive criticism, which is also a contributor to creating quality content in the future.

Conclusion:

With such tools and steps, you can create quality content without wasting your time. Creating good content in 2020 is like being true to yourself and your audience. Research and create with all things in mind, your website will have lots of organic visitors. Take the example of TED, Jay Shetty, Seth Godin, Simon Sinek and so many more online musketeers, whose content quality has been top-notch and who’re still working towards high-quality content every day. You can also take the help of a creative agency as it works towards creating quality content or helping brands to do that.

The one more key to creating high-quality content is also to not get carried away with one type of quality content. Instead, after sharing one, start working on another higher quality content. Because we know, if the consumer is the ruler, the content remains king, and quality content stays for a long time.

What are you waiting for? Start creating!

admin
September 15, 2020
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The Importance of Content in Social Media Content Marketing

The Importance of Content in Social Media Content Marketing admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g September 15, 2020 September 15, 2020

Social media is the main source of digital marketing in the current era. It drives the forces of quality content and reaches millions of people in the shortest time duration. It increases the brand’s traffic, customer satisfaction, SEO, and brand loyalty. Most companies try to stay at the top of their game with their social media marketing. And with the right content, they can further boost their brand.

social media content marketing

Content is a broad category that encompasses anything that can be marketed. For social media marketing, a mix of different types of amazing content is the key. Content is the first thing that customers notice while purchasing any product or service through social media. If the content does not meet the customer’s expectations they are likely to not purchase anything even if the product is adequate.

There are several types of content that can be used effectively to strengthen a brand’s social media marketing strategy.

Types of Content

Images

Visual content is highly regarded on social media. It is understood quickly by followers and does not require any decoding. Visual content is easy to create as people can use their smartphones to capture images. They can edit these images with apps that provide features such as filters, crop, exposure, etc.

The best platforms for image-centered content are Instagram and Pinterest. Facebook, Twitter, and Snapchat are also well-known platforms for visual content.

Posts and blogs

Written content can be extremely persuasive and brands must try to use it to the best of their abilities. Content is considered well written when one has a good grasp and command on the language. It is a great way of sharing information with customers about the brand and its products. If the written blogs and posts provide useful information, customers are likely to trust the brand more and purchase their products.

Blogs can help increase more traffic to the brand’s page, as it increases SEO and audience engagement.

Video

Another great type of content is video marketing. It has gained mass recognition in recent years and is widely used for social media content marketing. It helps create a relationship with the audience and increases the return on investment. 50% of customers are more interested in video content than any other form of content.

social media content marketing

Video content can be designed based on what the target audience wants to see. Brands can shoot “How to” videos and product demonstrations that teach customers about the usability of the product. This can be an effective social media content marketing strategy to influence them into buying the products.

Platforms such as Youtube, Facebook, IGTV (Instagram), Linkedin and Twitter are ideal for video marketing.

Infographics

Infographics are digital visuals that help to explain concepts with statistics and text. They are used to convey ideas that are complex in nature. It is an effective way of communicating with followers by using simple words and clear images. Infographics require a great deal of creativity as well as research.

Importance of Content

Brand reputation and trust

Customers tend to create an opinion about the brand when they see good content. If the content is insightful, they tend to value the brand more. With this, brands establish a certain level of trust with their customers which in turn, builds a positive brand reputation. And if the brand is publishing content on a third-party portal as a part of their outreach strategies, the brand then seems to be more reliable and reputable.

Helps improve SEO

The visibility of any digital brand depends on its SEO strategy, and content is the best way to improve it. The more a brand posts on their social media, the more traffic they tend to generate. But sometimes, posting frequently may not result in increased traffic but it does give a chance to rank more keywords.

Frequent posting about various topics by the brand on their website or blog gives visitors a chance to view different types of content. They spend more time on these portals which leads to higher on-site time, which further boosts SEO.

Customer relationship

Several brands depend on loyal and long term customers for their main source of revenue. And if these brands wish to retain this stream of revenue, they must establish a good relationship with their customers. This is where the quality of content plays a huge role. Content is an important part of establishing trust and building healthy relationships.

The kind of content produced by the brand ensures repeated sales. If the content is engaging, customers are likely to purchase from the brand again.

Sets you apart from the competitors

Having an edge over your competitors is a part of every business’s strategy. Social media content marketing can be one of these strategies because content can make your business seem special.

The language of your content can also differentiate you from your competitor. A unique style of content can help your brand seem distinct and exclusive.

The kind of content your brand creates can decide the customer’s preferred style. They will purchase from the brands that employ creative content on their social media.

Cost-effective

Another importance of content in social media is that it is one of the most cost-effective ways of digital marketing. Small businesses, that don’t have huge capital set aside for advertising, can benefit from social media content marketing. The affordability of content marketing is very attractive to brands and they invest their digital marketing budgets on the same.

Content also ensures great Return On Investments due to its affordability. Content marketing produces 3 times more leads when compared to paid ads.

Examples of social media content marketing

To understand how social media content marketing is beneficial for businesses, let’s look at how brands have used content in the best way possible.

Share A Coke

This is a widely talked about a marketing campaign that broke the internet. This campaign originated in Australia where 100+ common names were written on coke bottles along with #shareacoke. These bottles sold fast and customers were persuaded to share their bottle on social media with the hashtag.

Everyone wanted to be a part of this trend because the campaign was well strategized. The campaign targeted those who are constantly engaging and active on social media platforms such as Twitter and Facebook.

This social media content marketing strategy made the campaign highly personal and engaging. The use of common names made consumers feel that it was designed just for them. It also made people feel like they should share a coke with loved ones and feel a sense of closeness with others.

This strategy not only helped coke sell thousands of bottles, but it also improved the brand’s reputation and credibility. The campaign also portrays the importance of content in social media and how it can be marketed in the best way. The campaign continued to grow after its commencement in 2012 and is often considered by the experts as one of the best content marketing campaigns.

TED

Another great example of social media content marketing is TED. TED organizes global conferences and invites some of the best thinkers of our time. The reason TED is so successful is that it does not aim at boosting its SEO. TED mainly focuses on its content and has understood the importance of content marketing.

They only invite highly reputed people to come and give talks on trendy matters that their followers would be interested in. These topics are diverse in nature but have a positive effect on the listeners. The organization also understood the importance of free quality content and started sharing their videos on Youtube to reach more people. Currently, TED has more than 17 million Youtube followers.

In conclusion

Social media content marketing is very effective if it is used correctly. Several brands have gone wrong with their content, which has hampered their business. For example, Ogilvy India suffered a backlash when they tried to market Kurl-On mattresses by showing a cartoon of Malala Yousafza falling on a mattress after being shot and then bouncing back up towards accepting an award. This led to hurting the sentiments of people since the content was extremely insensitive.

Brands must be careful and sensitive to their image. They can reach out to a good advertising agency, who can help them strategize their campaigns in a positive light, and not evoke any negativity. By doing this, brands can enjoy the benefits of social media content marketing.

admin
August 19, 2020
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Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips

Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g August 19, 2020 August 19, 2020

Followers may come and go but Instagram branding goes on forever. Instagram is no more a destination for private accounts, it’s for a whole lot more. Businesses are slowly shifting to social media branding through Instagram. Many small businesses start their company through this social networking service.

Instagram has the highest engagement with followers of brands. It is a two-way communication model where brand followers can easily pose questions about products and services, and receive quick responses. This helps brands create personal interactions and relationships with their customers.

Instagram Branding

It is also the most visually and aesthetically pleasing platform which allows the website to revolve around imagery. Photographers, graphic designers, artists, and models have a great opportunity to grow their businesses and creativity.

As people move towards image-oriented content, Instagram receives 68% engagement between brands and users, while Facebook only receives 32% engagement for the same. With twice the engagement, Instagram becomes the perfect destination for digital branding.

With the help of Instagram branding, companies can share their business, connect with interested users, upload pictures of their products and services, and overall increase their Return on Investment.

The following are some tried and tested Instagram tricks and tips that will boost your brand and improve its image in the eyes of followers.

CREATE AN EXCLUSIVE BRAND HASHTAG

The most discussed Instagram tip is to create a hashtag that can exclusively be used by the company to share its messages and images. 95+ million posts are generated on Instagram every day and with the help of the hashtag system, the right content reaches the right people. These hashtags can be words, phrases, or titles that include the name of the brand or any brand-related lingo.

Customers may already have a brand hashtag they use online, without the knowledge of the company. The company can either join in the same hashtag or create a new one that fits their branding needs.

#brandname can be created by the company for Instagram branding. They can post images of their products and add the hashtag to their captions and bio. These hashtags are clickable which allows interested users to search for more products and reviews with the same tags.

For example, Sabyasachi has effectively used hashtags on its official Instagram page. Every post has #Sabyasachi, #TheWorldOfSabyasachi as common tags, and additionally, they add #BridesOfSabyasachi or #SabyasachiJewellery based on posts of bridal lehengas and jewelry. These hashtags are easily searchable and there are more than 500k plus posts with tags related to the company.

These hashtags help businesses categorize their posts, attract followers, increase overall engagement, reach the target audience, and strengthen their brand image. E-Commerce brands especially benefit from this Instagram trick.

CONTENT MANAGEMENT IS THE KEY

Instagram Branding

Aesthetics attracts the eye. It is fundamental to have a visually pleasing Instagram page otherwise no one is interested. Products generally appeal to customers when they look a certain way. It will be to the benefit of the brand if they come up with themes for their page, as it can help them market their products better.

In order to have a cohesive page, use the Instagram trick of filters. Filters can make or break the aesthetic of brands. Using one specific filter throughout the page can enhance the brand’s appeal.

The application of brand colors to the images posted on the page also has its benefits. Customers soon associate colors to brands, like red and blue for Pepsi. This association will trigger the customer’s memory about the brand whenever they see these colors, thereby creating a strong brand image.

PROMOTIONAL CAMPAIGNS OR CONTEST

Another great Instagram tip is to run a contest or create a promotional campaign. Promotional ads can include videos or posters that have a strong message about the brand or a cause it supports. The customers’ sentiments are targetted and they try to be a part of it by posting on their own feeds with relevant hashtags.

Contests on Instagram are generally well-received by users. These contests may range from giveaways to “posts pictures of yourself with our product and get 10% off on your next purchase.” Brands can give the users a particular hashtag they are supposed to use and they can include this tag on their bio as well. Rules can also be added in the description so the users know how they can enter the contests.

Several skincare brands organize contests for their followers in which social media influencers are asked to promote their products on their pages. These influencers test out the products and give reviews to their followers and persuade them to try it as well. The brand is then able to reach a larger audience who can learn more about their products and purchase them in the future.

Everyone likes free goodies, many interested customers come flocking to these contests and try to win gifts. It also helps in boosting sales of the company’s products. This further helps the brand engage with their clients on an intimate level.

OFFER SALES ON POSTS

A company’s Instagram branding can become impactful if they try to include sales for their products and services. Sales help in bringing traffic to the Instagram page and the number of followers increases as well.

The caption of the posts can include promotions and offers. Codes for availing discounts can be mentioned along with the terms and regulations. Users can visit the website that should be linked in the bio. This reduces the effort from the customers’ side.

Instagram stories can also be used to inform people about the sale. The sale can become more exciting if a time frame is established. For example, “the sale will last only 2 hours so visit our website now.” This will create excitement amongst buyers.

IN CONCLUSION

Instagram Branding

Instagram branding can uplift a business by creating a favorable image in the public’s eye. Companies that maintain a level of transparency with their followers have a good relationship with them and are more trustworthy and influential. Brand loyalty is soon established among product users. Their competitors in comparison, who don’t maintain an Instagram page are at a disadvantage.

It may take a while to figure out what is the best way to market a business on Instagram but with the help of the above 4 tips, companies can create a basic framework on what their focus should be. These tips will reduce the guesswork that they may have to sit through. Receiving the required traffic on these businesses may take a while but with the right Instagram tricks, the number of followers and posts will increase. The company will then easily be able to reach its goals.

admin
August 13, 2020
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Google Virtual Visiting Card for India : Here’s How It Works

Google Virtual Visiting Card for India : Here’s How It Works admin admin https://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g August 13, 2020 August 13, 2020

Google Virtual Visiting Card

Your people card on Google, yes, an International online Visiting Card that you can use in various ways.

On August 11th Google launched a new feature in India for ordinary people who want to add their name to Google search called “Add Me To Search”. This feature allows individuals to highlight themselves in search results like never before.

You must be wondering, how is it possible to find the right person or information that you’re looking for, as there are many people who share the same name and it is really hard to know who’s who on the internet!!

With this new Google feature ‘Add Me To Search’ now people can register their name profiles and make them appear against the name search queries. These are the Google visiting cards on Google SERPs (Search Engine Result Pages). It allows you to modify your appearance in the SERPs. You can add your name, hobbies, email address, phone number, social media links, and even your work profile.

Google Search Product Manager Lauren Clark said, “The new feature is aimed at helping the millions of individuals, influencers, entrepreneurs, prospective employees, self-employed people, freelancers or anyone else out there who wants to be discovered and help the world find them. Starting today, users across India can discover the People Cards on their mobile phones, in English,”.

“The safeguards include mechanisms to protect against abusive or offensive content and limiting the experience with only one People Card allowed per Google Account. For every new card, the user must authenticate the account with a unique mobile number,” she said.

Google Virtual Visiting Card

Individuals cards are intended for entrepreneurs, performers, business professionals, consultants, freelancers or anybody hoping to develop their online presence.

Here’s how you can create your own ‘Google Virtual Visiting Card’

The individuals who want to make their own Google virtual visiting card can do so by either searching by their own name or entering a search query “Add Me To Search” in Google. You can’t do this on a desktop browser as of now, only the mobile browsers are supported right now.

Before you do that, ensure you’re marked in to the Google account which contains the data you wish to include in your card.

Step 1:

Search for ‘add me to search’ in your mobile browser and click on get started.

Step 2:

After you click on get started, Google will take you to the next page where you have to fill all your details like your name, location, occupation, education, hobbies, website link, social profile links, phone number, email id etc.

The more information you provide to Google it makes it easier for people to find you. Though some people don’t want to add their phone number in this case, it is mandatory for authentication purposes. It will prevent you from spammers who can create a fake person card with your name.

Step 3:

Fill all your details and click on preview, check all the details, and click on the Save button. Hurray! your person card is created successfully.

If you’re not located in India, No worries you can still create your people card by using a VPN.

Conclusion

This new feature by Google, like Lauren Clark said, is going to help so many freelancers, self-employed, entrepreneurs and startups. This can be a new way of branding, reaching out to your audience, and promoting your brand under your name. You’re just 3 steps away from your own Google Virtual Visiting Card, making your online presence with Google’s new virtual visiting card today.

What is virtual visiting card?

Google virtual visiting cards are virtual cards that can be created on Google Search. These cards are designed to help people who want to be discovered online and who want to share their work.