How To Increase Brand Awareness: 6 Most Effective Waysadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
How to Build a Brand & Increase Brand Awareness you ask?
Let me break it down for you—
Your customers are your in-laws who you have to impress at every occasion. And with every meeting, they judge you! Now, your personality and identity being your brand – Saying the right things and making the right impression is imperative and also tougher by the moment.
With a million tools in your bag varying from- Advertising, Sponsorship, Mentions, Suggestions, Shop shelves, and Social Media Marketing a.k.a your newest and most effective tool!
How do you impress? And how to increase brand awareness In doing so?
Well, that’s where we come in –with the best tips and the Do’s and Dont’s on how to increase brand awareness.
When it comes to Brand Awareness Marketing, we’ve got you covered! Below are the points in the infographic by Referralrock to measure brand awareness.
Tips to Increase Brand Awareness-
1.Wear Your Best Outfit! – With the best suitable color scheme
The ugly truth is people judge you for the way you look. It’s the same with your brand. To increase brand awareness, it’s important to make your first impression a lasting one.
So, use your official font to make a statement. And color up your brand with your unique spectrum of colors. Make sure you’re presenting the best version of your brand by maintaining a common colour theme of the brand across all platforms. This provides the brand with a unique identity & makes a lasting impression in the minds of the audience.
Chic up that outfit and make a great first impression!
2. Be Remembered – The first impression always matter
Brand awareness marketing is all about making your way into someone’s thoughts in a very precise technique & manner.
Where you place your logo, your colour scheme, the way you present the content & your eccentric Tagline, all is noted down by your customer.
Give your audience a reason to remember you by creating unique & interactive content such as GIFs, Videos & Polls to generate engagement and increase brand awareness.
So, be consistent, be different, and be remembered.
3. Be There On Time – Perfect timing is everything
Timing is the secret to increase brand awareness.
Social media is always being dumped with content. Since you are not the only option for your customers, make sure you’re present to fill up their slots of available units of time. Know how to increase brand awareness on social media.
Check out your insights to see when your followers are active the most, and publish your content accordingly to make a better impact on them, and reach them. This way your content doesn’t go unnoticed, and you optimize productivity.
Keep a constant note of your Engagement Rate, as it’s one of the most widely accepted measures of content quality in the Digital marketing industry and hence is an important tool in increasing brand awareness.
What is Engagement Rate?
An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience.
It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.
The engagement rate is calculated using the simple formula:
Engagement Rate = Engagement / Reach X 100
Though there is no one size fits all approach to Engagement Rates as it varies across industries and content types the following Rates and the Standards can be considered as a reference:
Less than 1% = low engagement rate
Between 1% and 3.5% = average/good engagement rate
Between 3.5% and 6% = high engagement rate
Above 6% = very high engagement rate
4. Know Your People – Target the right people
In marketing, it’s critical to know who you’re marketing to. So, define your target audience (TG) and market your brand content primarily to their inclined likings & interests, to be efficient and surgical in your branding.
They can be segmented using various factors such as Location, Gender, Age, Occupation & Interests.
If you’re finding it difficult to define your TG, just check out the insights of your social media accounts to get a clear picture.
Knowing your audience and structuring your content to suit their likings & understandings is a vital step in increasing brand awareness. If they can relate to the brand, they will connect with it.
5. Be Omnipresent – Reach your customer everywhere
What’s better than being present in one place? Being present at every place.
You have a message that you want to share, a story worth telling. So say it all in a perfect campaign. And make sure people hear you speak!
Marketing is important, and the only way you can be heard in the noise of a loud crowd. So make sure to publish a whole range of content such as Images, Infographics, Videos, GIFs, Blogs, Vlogs & Podcasts across a spectrum of different avenues, each known for a content type.
Social Media Platforms: Facebook, Instagram, Snapchat, Pinterest & Youtube.
Podcast Platforms: Cashbox, Spotify & IVM.
One of the prominent ways to increase brand awareness is through the technique of 360° communication.
What is 360° communication?
Providing a 360 experience is about synergies of messaging. Through print, in-store, digital and social media –
“The customer will experience communication no matter where they are, so you have to think about leading them through the journey,”,
says Marina Karassellos, Digital Creative Director at ULTA Beauty.
6. Call To Action – Boost your Conversion Rate
I don’t think I have to remind you, but all the dressing, impressing, and marketing need a conclusion. And that conclusion in branding is a Call to action (CTA).
A Call to action is part of a story, webpage, advertisement or any piece of content that encourages the audience to take action. Asking the audience to comment on a post, Share, Like, Subscribe, Fill a form, Buy or any other goal-oriented actions are the types of CTA used.
CTAs help you in converting a viewer/visitor into a lead & also drive audience engagement, in turn, increase brand awareness.
Emails with a single call-to-action increased clicks of 371% and sales 1617%.
Adding CTAs to your Facebook page can increase the click-through rate by 285%
CTA within a video gets 380% more clicks than their normal sidebar CTAs.
Moreover, 83% to 93% of each post’s leads come from anchor text & internal link CTAs.
So, encourage your audience to take action & increase brand awareness.
So, those were the six effective ways to increase or enhance brand awareness and take our brand to the destined level.
Need help with Branding and Brand Communication? A Brand awareness agencyMoshi Moshi can help with that! Let’s follow all the Do’s and Don’ts for you and ease up your workload!
You can also reach us on our Instagram, Facebook, or LinkedIn accounts. Tell us what you have in mind, we are great listeners!
Why is increasing brand awareness important?
Brand awareness is the most important step because it is the very first step in the marketing funnel, and a crucial foundation to eventually gain customers. It refers to people's ability to recall and recognize your business. It helps to boosts your ROI, generates sales easier, improves customer satisfaction, and helps you foster relationships to promote growth.
How is brand awareness measured?
One can measure brand awareness by running surveys, interviewing people, or adding questionnaire to your website. Asking how your visitors found you.
How To Increase Organic Traffic In 2020adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Are you a business owner, blogger, or an online marketer searching for techniques on how to increase organic traffic to your website?
Are you finding yourself pinned down against the wall in trying to increase organic traffic to your website
In fact, when you search for “how to increase organic traffic” on Google, millions of articles appear on the results page and you can be easily lost reading all of them.
Fortunately, you don’t have to go through that struggle. I’m sharing with you some of the Quickest ways on how to increase organic traffic.
Original content is the number one driver of the search engine ranking. Providing quality content increases organic traffic into the website, thereby improving the domain’s authority and the page relevance.
Yes! Search engine loves content, just like we do. Updating your site content regularly influences Google’s ranking algorithm and your page relevancy. So, always keep your content fresh and give your viewers a reason to come to your site.
‘Dwell time’, it’s the amount of time a user spends on a website before returning to the Search engine result page. An increase in the Dwell time is a signal for better Search engine ranking. So, take this opportunity to provide useful content making the user stay longer on our site page, in turn ranking your website higher and increase organic traffic.
Here are few tools you can use to check the content duplication on your website – CopyScapeand SiteLiner
With the right content strategy, your SEO is in for the win!
| KEYWORDS. KEYWORDS. KEYWORDS.
Yes!! Keywords are the way to increase website ranking and there is no shortcut to SEO than a keyword-rich content. Using the right keywords will definitely help to increase organic traffic by ranking your website higher in the search results.
Take a look at the Components of Google’s ranking algorithm, keywords play a major role in your SEO ranking. The primary step to increase organic traffic is doing a comprehensive keyword research.
What is Keyword research?
Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into the search engines while looking for a similar subject.
So, begin by identifying the Keywords phrases that your viewers are using to search for your business online.
Think about how a visitor might search for specific information on your site (with keywords like “catering services in Bangalore”, “best wedding catering” or “corporate catering”). Then, build a keyword strategy based on its search volumes, competition, and bids. Incorporating Long tail keywords in your content can help you reach specific customers, who are in the exact search of your product.
In this example, you can include “vegetarian caterers in Bangalore” as the keyword to highlight your service. By doing so, you attract visitors who likely might turn to be a conversion in the future. Quality web traffic is the key to your page relevancy.
Hence, integrate & use the selected keywords comprehensively in your Titles, Paragraphs, Images Alt Texts & the Anchor Texts used for internal linking to increase your organic traffic. However, overusing keywords can ruin your ranking. The accepted industry norm is to have a keyword density of 2.5% – 3% on a page.
So, use them naturally within your sentences and increase the organic traffic of your website.
| PAGE-LOAD SPEED
Did you know? A site’s loading speed directly affects the conversion rate of your business.
Page loading speed is one of the major factors affecting the search engine rankings. Researches have shown that 40% of viewers abandon the website and 80% of viewers don’t return to the website that loads longer than 3 seconds. Amazon examined that, one-second increase in its site’s loading speed will lose the $1.6 billion sales per year.
Many Business owners fail to include this aspect in their website optimization but Page load speed can have a direct impact on your website rankings. We encourage you to use industry-leading tools such as Pingdom, GT Metrix, and Google Page Insight will help you identify every element’s loading speed on the website. Use the analyzed information to optimize the elements that affect your page-load speed. This aids in increasing the website ranking & in turn, will increase organic traffic into the website.
Let’s look at an example of a page-load result of a Food catering company. Here, the file size of the page is kept to a minimum, making the load time faster. As a result, the website is able to rank higher in the search engine page, resulting in a surge in organic traffic.
| OPTIMIZE META TITLE & META DESCRIPTION
Meta labels are the key elements for all web indexes. Meta tags, Title tags and Meta descriptions should be present and relevantly optimized on every page of your website.
All the Meta tags show up in the HTML code of a site page and tells the web crawler what the page is about, and are the initial introduction and point of contact for all web crawlers.
Using appealing, keyword-rich Title and descriptions is a marketing tactic to attract visitors to your website. But, excessively short or too long titles and descriptions can decrease your SEO rankings, so it’s best to lead a review of your site to identify any issues with these components.
Let’s look at an example of the Title and Description of a food catering website. Here, the keywords are included in their titles and descriptions. Also, the content is kept to point making it clearer and appealing for the visitor to understand the company.
| INBOUND & OUTBOUND LINKS
Linking your page content to authorized web sources can increase the dwell time and the relevancy of the web-page. Outbound links not only improves search engine ranking but also increases the website traffic.
Focus on using descriptive internal links on your keywords. By Using internal links, you can easily redirect your viewers to another page on your site. However, hyperlinking too many text can sometimes distract the reader to get through the content.
Here is an example of internally linking the text “MOSHI MOSHI” to our MOSHI MOSHI’s blog site.
| Link Building:
Link building is the process of earning links on other websites. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations.
You can go about link building in a many number of ways, the most prominent among them are:
Profile creation is one link building technique in which we create a profile in different platform’s website such as forum sites, social networking & web 2.0 websites and give our business details in it and also give our website link in that profile page from which we can get a backlink to our website.
Guest Posting outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.
Business listings are public profiles which can be viewed by anyone. A typical business listing contains NAP (Name, Address, Phone Number) details. Advanced details such as website, working hours are also captured by certain business listings.
Google still rewards high-quality links, actively aims to ignore lower-quality links, and will still penalize real-time spamming activity using manual actions such as shadow banning – reducing the discoverability of your website on the internet.
So when practiced in the right manner, link building can be an effective tool to increase organic traffic to your website.
Apart from these 6 major techniques, here are a few brownie techniques to increase organic traffic:
404 Redirects are server response code informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL, or the web page he or she is looking for is not an actual web page.
Rich Snippets are structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
XML Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
Robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders.The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
Content Updation is another trick in the hat to increase organic traffic. Get Google to crawl your site on a frequent basis, just by updating the content on a timely basis. There’s nothing Google loves more than fresh content, giving you a great advantage in the webpage rankings.
In this digital age, SEO is a must and there is no turning back. It will be something your site needs to focus on the present moment and later on too.
In case you’re just beginning to concentrate on your SEO, it’s certainly not very late to execute the methodologies I just discussed.
Do not get overpowered. Begin with a couple of SEO methods, and proceed onward to the others. Screen your outcomes regularly and implement new strategies based on the results.
Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.
For any professional assistance and quality services in Digital Marketing, Get in touch with us.
Working Social Media Marketing Techniques to Promote Your Brandadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Are you looking for Social Media Marketing Techniques to take your brand to the next level?
There is no one-size-fits-all approach in Marketing Techniques for Social Media. But in this blog, you can find 5 Effective social media marketing techniques to promote your brand on social media platforms.
Choose the Right Social Media Platform
Structure your business goals and the type of audience you want to target. Break down the strengths and weaknesses of every social media platform of your business. Analyze the demographics you are targeting & their presence on social media platforms so that you can structure your social media marketing techniques accordingly.
If you are an E-commerce platform or a product-based business, consider building your brand on Facebook, Instagram, or Pinterest. If you are in the service sector, or a B2B company, focus on being active on Twitter, LinkedIn, Facebook, Google My Business.
Focus on Authentic and Quality User-Generated Content
Content Is King! You might have heard this many times before and it fully applies to social media marketing. Nothing engages and captivates the audience more than some quality content. So, create a brand persona for your business. Start by creating high-quality content on topics related to your product/service. Create compelling visual experiences for your audience through infographics, images, GIFs & videos, and build a loyal community for your brand.
User-generated content is the way to win on social media. Run social media contests to enable user-engagement and attract attention to your business.
Leverage the Power of Social Media Advertisement
There still is a stigma attached to using paid advertising over organic growth as a social media marketing technique. But, we’re here to tell you that paid advertising is as important or perhaps more important than organic growth on social media.
Facebook Ads help many people reach your social media posts/videos. It allows you to target your audiences based on their age, gender, interests, location, relationship status, ownership and so on. This creates an option to advertise your product/service only to those handpicked audiences, who are most inclined to consider your offerings. This is known as Detailed targeting. Detailed targeting increases the efficiency of your ads & saves your precious rupees. It’s just smart advertising.
Structure your social media marketing campaigns according to your business objectives. These objectives can vary from website traffic, engagement, video views, conversions, to App Installs. Make sure to align your campaign with the right objective as this determines the primary structure and the features of the entire campaign.
Continuously monitor your ad performances and keep them fresh from time to time. This, in turn, helps you achieve brand awareness and ultimately boosts more leads for your business.
Customer Service
In a survey conducted by Sprout Social, the majority of the respondents stated that they use social media to directly communicate with brands. This statistic alone is enough to state the importance of customer service as one of the promising social media marketing techniques.
It is important to note that a whopping 35% of the people chose social media as their go-to place for customer care & queries. The reason for this preference is the ease & utility that social media marketing tools have to offer. It’s much more comfortable & easy for an individual to approach a company for queries & services through social media, as it’s user friendly, requires very less time & effort in comparison to other means of communication such as a telephone, website, or a store.
With the continuous growth of the social media marketing rendering other mainstream channels such as telephones and brick & mortar stores redundant, this number is set to only increase in the coming days.
So, consider promoting your brand with customer reviews and testimonials. A customer can easily be influenced by other customers’ experiences. Use this social media tool to regularly engage, and clear your audience queries. This social media marketing technique acts as a backbone to your company by building a strong reputation in servicing & customer relations and enriching brand loyalty among the customers.
Partnership with Influencers
Another marketing technique trending in recent times is Influencer Marketing. This involves collaborating with an influencer to make him/her endorse your product or service on their Social Media Account.
But first, who is an Influencer?
A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by their authenticity and reach. They range across different fields and professions such as actors, bloggers, fitness experts, photographers & so on. To simplify, we can divide them into the following 3 categories based on the size of their social media following:
Mega Followers are those with a million or more followers. They include generally celebrated personalities such as actors, athletes, and so on.
Macro Influencers are those who have a following between 100K & 1 million. Expert professionals such as bloggers, fitness experts, photographers can be found in this category.
Micro-Influencers have fewer than 100K followers. This category is difficult to define as budding influencers from all industries fall into this mix.
Some of the most mainstream methods in this particular social media marketing technique are shout-outs, reviews & giveaways.
Consider collaborating with an influencer who shares the same vision and brand aesthetics as you. Partner with influencers considering their engagement rate and they how they resonate to their audience.
Below 1% = Low engagement rate
1% to 3.5% = Average engagement rate
3.5% to 6% = High engagement rate
Above 6% = Very high engagement rate
Social media marketing benefits are endless with an ever-increasing global crowd & swiftly evolving marketing techniques. These 5 Social Media Marketing Techniques when implemented effectively, are sure to elevate your brand to new heights.
Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.
For any professional assistance and quality services in Digital Marketing, Get in touch with us.
We would love to hear from you!
Visit our Website: https://www.moshimoshi.in
Call us: +91 9148544178
Mail us: sales@moshimoshi.in
What do you mean by social media marketing?
Social media marketing (SMM) is the use of social media platforms and social networks to market a company’s products and services, it helps to reach new customers, engage with them and promote businesses.
What is a social media marketing strategy?
Social media marketing strategy is a summary and plan of everything you wish to achieve from participating in social media platforms.
What's in a social media marketing strategy?
1. Select relevant social media marketing goals 2. Determine most relevant metrics 3. Decide your social media audience 4. Understand your audience 5. Select the right social media platform.
Importance of Digital Marketing | Benefits of Online Marketingadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
With the evolution of modern technologies, small and medium scale organizations are doing all that they can to keep up. Larger organizations are either changing their plans of action to an online one or are reinforcing existing marketing plans with digital marketing strategies. In this blog, we will talk about the importance of digital marketing.
Digital marketing, online marketing, or internet marketing is advertising your organization through the internet. All things considered, internet usage has multiplied over the last decade and this move has influenced how individuals buy items and communicate with organizations. The importance of digital marketing is that you can easily track and monitor your campaigns. So, when you invest your time and money into your campaigns, you definitely want to know whether they are working or not. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.
Let’s Understand What is Digital Marketing :
Digital Marketing is promoting or advertising any products and services through and on any digital device. This marketing method is not magic, and you don’t need to be tech-savvy to excel at it. If you offer a product or service that the market wants, you can effectively advertise them in digital channels and the channels can include social media, mobile applications, emails, websites, search engines, or any other new channel.
The list of digital marketing is continuously transforming, here are some common strategies that most businesses follow:
Paid search advertising
Pay-per-click advertising
Email marketing
Content marketing
Search engine optimization (SEO)
Social media marketing
Affiliate marketing
Here are some reasons why the use of internet marketing is not only an investment-wise decision but also an effective marketing channel that can assist you in developing your business.
Importance of Digital Marketing:
More cost-effective than traditional marketing – Small businesses have very few resources and capital. Digital marketing provides them with a better and much more cost-effective marketing channel that delivers great results.
Helps to generate higher revenue – Following effective digital marketing techniques leads to higher conversion rates, which will deliver many profitable benefits for the business in terms of better and higher revenues. Companies who are consistently using these strategies have 2.8 times better revenue growth expectancy.
Can help to interact with the target audience- Interacting and providing your audience with proper engagement points can give you an insight into what exactly your targeted audience wants.
Helps to build a brand reputation – If you deliver what you promise, it will help you develop better relationships with your customers and targeted audience. This will eventually lead to a better brand reputation.
Earns people’s trust – 90% of the responders claim that they will trust the information about the product/service of any particular brand if it is provided by people they know or the people who have previously purchased the same.
You must keep up with Digital Marketing Trends 2020. If you don’t follow these trends then your business might struggle.
The Top Digital Marketing Trends in 2020:
Video Marketing
Video marketing has been a critical methodology for brands for a long time, but the format of videos keeps evolving. One year from now, videos will take up a huge lump of consumer traffic on the internet – with over 85% of traffic just from the USA. Most of these videos will not be uploaded by brands, but by individuals.
Many brands have video marketing as a factor of production. They need these videos to look sophisticated and smooth for the sake of their brand reputation. But the problem is that most viewers aren’t searching for extra-embellished videos. They simply want quality content that is driven by a story, is informative, and engaging.
Omnichannel Marketing
Omnichannel is a multichannel marketing system that you set up at several touchpoints to reinforce the client’s purchasing journey.
In other words, an omnichannel advertising plan suggests you design marketing touchpoints that can be run on most accessible channels.
Most organizations use email, social media, and search as marketing channels. For eCommerce development, this can be an incredible method of marketing. You can think about these different channels: Virtual assistants and chatbots, podcasts, smartphone apps, and ephemeral videos. Every one of these can bolster your current showcasing system.
Omnichannel Marketing comparison
Omnichannel is explicitly noteworthy for consumer-facing enterprises since 70% of clients usually use at least three channels to explore before they purchase anything.
Voice Search Optimization
Voice input isn’t new but it hasn’t been as broadly utilized because of network issues, particularly when the search engines can’t process sounds. Web design and development trends will soon improve in demonstrating voice input.
Voice Search has been around for some time, however, Siri and Alexa are just getting smarter. Besides that, voice search is a hot current trend in digital marketing – as seen by the following insights:
50% of all online searches will be through voice by 2020.
13% of families in the United States claimed smart speakers and this is estimated to increase by 2022 to 55%.
Shopping with voice search will increase to 40 billion USD in 2020.
Taking everything into account, voice search is the digital marketing trend that you will see a great deal of later. For a mobile app development company, this is great news. Now when you make your applications, you won’t neglect to include a voice search feature.
Smarter Chat
Chatbots have been around for some time and remain a trend that is encountered consistent change. As indicated in a report by Grand View Research, 45% of clients lean toward using chatbots as an approach to impart for client assistance issues.
Chatbots have indicated how successful they are in improving client experience and it empowers advertisers to better connect with their clients. They give constant assistance, support, and active interactions for questions relating to real concerns. WhatsApp, most recently, embraced this latest trend in digital marketing. They are offering Business Messaging that organizations are utilizing to manage everyday client exercises.
Augmented and Virtual Reality
Augmented Reality (AR) is being used to offer organizations the reality that a buyer expects. Popular designer brand, Michael Kors used AR effectively a year ago to make Facebook promotions where they requested clients to attempt and purchase their sunglasses. But AR and VR (Virtual Reality) is not limited to simply advertisements; a few brands are utilizing them to create brand awareness as well.
For example, L’Oreal and IKEA figured out how to boost their client involvement. Through VR, they let clients imagine the products before making a purchase. A year ago, they presented their application IKEA Place that permits clients to essentially place furniture in their homes. While L’Oreal, the cosmetics behemoth, created its own AR stamped applications, for example, Style My Hair and Makeup Genius. Both empower clients to take a stab at hair and cosmetics looks through selfies.
This Innovation in marketing is incredibly gainful for both attracting and holding onto clients.
Apart from the above artificial intelligence and machine learning trends, push notifications in the browser, social commerce, personalization, emotional evaluation are some other digital marketing trends to watch out for in 2020.
Online marketing has outsold traditional marketing in recent years and continues to be a high-growth industry. Here are some benefits of online marketing.
Benefits of Online Marketing:
Promoting your business 24/7 –One of the major advantages of online marketing is that you can advertise your business 24/7. Internet marketing has the benefit of selling and pitching your business or your products/services with no time limitations or geological boundaries. With clients/customers progressively going to the Internet for their purchasing needs and required services, online advertising is the need of the hour.
Reaching out to your audience – Online marketing has made it easy to connect with and reach out to a wider audience. When you convey a message, you convey a message to the audience that is already following you, alongside, you convey it to individuals who are looking at the content you post. It is important to remember keywords and hashtags while advertising on the web. In traditional marketing strategies, a business can’t contact an audience that is located at a distance. With digital marketing, contacting an audience who is essentially miles away is not at all challenging.
Better ROI – About profits, organizations are quick to know and adjust each system that causes them to develop their business. This is conceivable by having a phenomenal online presence. It is as basic as getting the maximum output from minimum input.
Analyzing and evaluating every action – In traditional advertising, organizations have to wait for days to analyze their best performing marketing strategies and campaigns. Online marketing makes it easy to assess each business activity within a few seconds. This is possible because you can track the insights as soon the individuals begin to connect with your campaign. These include your traffic on the website, likes, shares, reach, impressions and so forth. Running campaigns on Twitter and Facebook can give you analytics and insights within these applications itself.
Better conversion – Online advertising makes the way for better conversion rates. Getting leads for your online business is simpler than traditional offline marketing. Connecting with your audience has become much simpler. It encourages you to create more leads and improve your conversion rates effortlessly.
A Final Word:
We have covered all the importance of digital marketing, there are various benefits of online marketing. In case you’re searching for better approaches to connect with your audience, Moshi Moshi Media an advertising agency in India is here to help. There are numerous services to look through including email marketing, social media marketing, search engine optimization, and pay-per-click marketing. Connect today.
What is digital marketing used for?
Digital marketing is used to advertise any business using an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Why is digital marketing so important?
Using digital marketing you can connect with an enormous audience in a cost effective and measurable way.
Impact of Technology on Marketing Todayadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Well, we’ve almost made it! For a considerable length of time, we’ve been looking to the future, foreseeing how developments in computerized media, stages, and innovation will shape advertising in 2020.
Innovation has transformed the world into a worldwide town as far as easily associating individuals from various nations and societies go. In the propelled period, sharing information is easier than it ever has been beforehand. Every year, new devices and advancements have risen and the advertising innovation industry has expanded to endless arrangements. Advertisers would now be able to look over a bewildering cluster of choices to associate with new crowds, advance their items, or manufacture brand dependability.
Read on to find out the latest marketing trends that will help your business to survive and flourish with the new tactics.
Dominance of Artificial Intelligence
Artificial Intelligence. A mystery box of possibilities and perils. Somewhat scary, but also very exciting! It generally carries with it a seismic and an irreversible result.
Great content starts with knowing who to target with your message, and what to say. At the point when you know your crowd, connection feels increasingly regular, permitting your brand to build enduring and steadfast connections.
Artificial Intelligence Marketing, the latest method of marketing strategy that is taking the digital to some next level. At the core of such a strategy – and any business’ plans – should be a genuine responsibility to information and computerized by means of AI (ML) and man-made consciousness (AI).
ML and AI can help companies by providing insightful data about their competitive landscape, current performance, and resource allocation. In turn, marketers can leverage these insights, foster relevant and compelling interactions with customers, boost ROI, and affect revenue figures positively to radically improve performance.
AI helps companies to understand consumer behavior about their products and services by using data from social media platforms and search engines. Machine learning and Artificial Intelligence are digging in for the long haul. So, it is very important for organizations to truly understand how it impacts the market – something that marketers can depend on and drive value to both brands and consumers.
| Chatbots
When chatbots came into the limelight for the first time, they found a home in customer support. This is the era of texting apps and with that came the innovation of chatbots. Chat in real-time, at any time of the day, with your customers and website visitors. Chatbots are intuitive software platforms that are installed in apps, live chat, email, and SMS and can work and sound like humans.
The world is gradually inclining towards the course of messaging as opposed to calling. Therefore, numerous consumers or clients would prefer to contact customer care via texting rather than calling to a conversation over the phone. In spite of the fact that using chatbots as a marketing tool or a customer service agent is ruling the businesses still it is not exactly enough yet. There is a necessity for businesses and companies to improve chatbots to accomplish the outcomes.
The major reasons why we need chatbots are:
Online customer service is a 24/7 support operation.
Chatbots are used for lead generation, improving customer engagement, and market research.
It lowers the cost of providing services and maintains consistency in corporate messaging.
Chatbots maintain Immediacy, Neutrality, and Personalization.
| Virtual Reality
Marketing is driven by the wants and needs of the customers. The thought of VR that people carried that it is used for gaming only has been completely changed by the marketing sectors. VR is used to offer a digital experience in place of a physical one, which can promote products and services.
With the introduction of Virtual Reality, engagement rates can be improved as individuals come to you, instead of you expecting to draw them in. Because instead of using advertisement blockers or clicking out as fast as could be expected under the circumstances, individuals search out VR brand encounters.
Along with promoting the existing products, the marketers can also give customers a virtual experience of products under development.
| Augmented Reality
Augmented Reality has changed the way the digital advertising market functions in 2020. AR makes advertising interactive, entertaining, allowing marketers and advertisers to reach out to customers in an innovative way. Augmented reality creates an emotional connection with the consumers, encouraging them to purchase.
AR Ads is a great technology that marketers have started using which not only promotes sales but also builds the company’s reputation and leads to brand awareness. Moreover, Augmented reality advertising is usually more affordable and far more immersive than print advertising.
| Internet of things
For a long time, the term Internet of Things (IoT) has been tossed around in the realm of promoting. Be that as it may, in the present day, what does this term mean, and how can it apply to current promoting? Read on to find out.
The Internet of things has penetrated online advertising. It influences basically all ventures, tremendously affects the volume of information, controls and organizes traffic (and how we handle them) and is progressively famous in a purchaser setting. The IoT is likewise reforming business activities that are perhaps less appealing for purchasers however genuine and substantial, from coordination to advertising.
IoT makes it conceivable to track and access considerably more information about people. When moving toward them as buyers, advertisers can consider each data point a touchpoint in the consumer journey. Contemporary advertising has failed with modern-day analytics. IoT has brought exceptional and personalized advertising and marketing in preference to one-size-fits-all strategies.
The devices include anything from the Amazon virtual assistants, such as Alexa or Echo, security devices like Ring, your own smartphone, or a temperature control unit like Nest.
Having these diverse keen systems be able to communicate with each other via the internet is an incredible way of communication. Yet, the most critical impact this ability has on advertisers and the world of advertising is related to data, a product that provides unlimited chances.
| Conversational Marketing
The one-to-one approach to marketing where personalization acts as a fulcrum for the marketing strategy. Customers at this hour of marketing want to communicate through chat. They want a conversation. Businesses now use Live chats to connect with their customers. Chatbots are the most used technology to engage visitors and start a conversation. Providing customer support for all day and night is tough but with the help of chatbots, it is just one of the many things you can do and accomplish.
Businesses need to get over the age-old lead capture forms on their websites. Real-time messaging makes the job easier. Let chatbots do the thing to the priority web pages. People want it that way so brands are reacting.
| Visual Search
Pictures are going to be the future of search instead of keywords. An artificial intelligence technology that allows users to make a search using pictures instead of keywords. Google Lens and Pinterest lenses are examples of visual search.
62% of Millennials want the capacity to visually look over any other new technology, and the semblance of Google, Amazon, Pinterest, and Bing have already evolved huge capabilities in this field. It’s anything but difficult to perceive any reason why clients want to look by means of pictures — people are naturally inclined to image-based hunt, as 90 percent of the data received by the human mind is visual.
| Micro-moments
The present fight for hearts, brains, and dollars is won (or lost) in micro-moments — intent-driven snapshots of decision-making and preference-shaping that happen all through the whole consumer journey.
Micro-moments happen when individuals reflexively go to a gadget – progressively a cell phone – to follow up on a need to pick up something, accomplish something, find something, watch something, or purchase something.
Micro-moment marketing is used by creating content that targets intent-rich moments. The content that offers value to the customer, providing them with the information they need to act on their desire to buy, learn, or do something or go somewhere. This helps in capturing user attention at the right moment.
Wrapping Up
So, there it is – a complete guide of the latest digital marketing trends you can’t choose to ignore in this era.
For anyone in this field of digital marketing, change is an essential part of the job. One must continue looking forward and endeavor to grasp new technologies, tools, techniques, and strategies so as to increase an edge over their rivals.
Product Photography Techniques | Best Photoshoot Ideasadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
In today’s day and age, social media has become an integral part of everybody’s daily life. People use social media all through the day, including the first thing they do while waking up and the last thing they go before sleeping. Hence as a brand, it is very important to create a presence on the Internet and build brand awareness amongst the general public. To gain a presence on social media, one should focus on advertising their product/service by capturing creative photographs. In this blog, we’ll talk about product photography techniques.
High-quality product photographs are ideal for e-commerce advertisements. Customers are always looking for an easy way to gain information about a product and it is said that 93% of them consider images to be an essential decision-making factor while purchasing.
Hence, using this opportunity to give evidence about the quality and value of your brand should be a smart move.
But product photoshoot are easier said than done. A lot of factors come into the picture like camera equipment, background, composition, lighting, and editing to get the perfect shot.
These factors vary from one product to another, making product photography an art itself. But do not worry, this isn’t rocket science and we’ve got you sorted.
Go through our six product photography techniques and tricks which will help you become a professional photographer. So let’s get started!
Product Photography Techniques-
1. Choose the Right Camera
The most essential element to any product photoshoot is a camera. There are dozens of acronyms that might not even make sense. But to make things simple for you, look for the following settings in a camera for product photography.
Choose the correct white balance, preferably the same as the kelvin temperature of your lights.
Do not go for a wide-angle lens. It will distort the product i.e., stretch the product and makes it look wider.
Always know the right aperture for the right shot. Using a wide aperture like f2.8 or f4.5 will narrow down your depth of field which would leave parts of your product out of focus. Using a small aperture like f8 or f11 will give your image a wider depth of field, keeping the whole product crisp and in-focus.
Most DSLR cameras have a dial with modes for macro, portrait and action shots. Use these modes to your advantage while shooting.
However, if you have a smartphone with a great camera, then you don’t need to worry about investing in a DSLR camera (in case you’re just getting started).
2. A Plain White Background is the Best Background!
Have you ever asked yourself the objective of a product photoshoot? What is it that you want people to observe from your shots? Isn’t it obvious that you want to focus all the attention on your product?
If you want to ensure that your product is the star of your photoshoot then having a plain white background is the right way to go. This will allow the product to shine amidst a clear and crisp background.
Though other light colors like pink, light blue, and yellow can be incorporated, a color as simple as white will put all the attention only on your product, which is the main objective of a photoshoot.
Using a bright color like red, orange, or violet will completely distract the attention of the product while also losing the shape of your product with the background.
However, a plain background isn’t necessary if your objective is to upload the images on social media platforms and websites. It is mandatory in case the product is to be advertised on e-commerce sites such as Flipkart and Amazon.
It is a highly recommended practice in the industry which also enables the product to have a professional look.
3. Lighting Setup
It is said that a white background without a light source does not appear white in the photo, it looks grey.
Light is a major factor that defines the quality of an image. Setting up the right light source can be crucial in determining whether a visitor on your website buys your product or not.
A lighting arrangement displays all the crucial decision making details for a visitor.
There are two lighting techniques for a product photoshoot, one is natural light and the other is an artificial light.
– Natural Light:
Natural light is nothing but sunlight. It is the easiest light source to obtain if you have a budget constraint because it is free of cost.
Sunlight is also known to be a ‘soft light’ because the range of light is softer and larger when compared to the light of a lamp falling directly on the product.
Remember to keep your product near a large window so that the maximum amount of light falls on the product.
The best time to shoot using natural light is early in the morning and late in the afternoon before sunset. These two-time slots are recommended in our product photography techniques because the sunlight is not very harsh during these times of the day.
Natural light also creates a natural shadow of the product which plays an important role in providing a sense of space while creating the shape of the product.
– Artificial Light:
If you are uploading a product image on Flipkart and Amazon ads, then using artificial lights for the photoshoot is preferable.
The setup consists of two softbox lights, generally placed on either side of the product. The key light is the main source of light on the product and the other light can be placed as the fill light or the backlight.
In case the light source is too harsh, you can always place a cloth or a white paper to diffuse the light. In addition to this, learn more about ISO, f/stop, shutter speed, and other settings to set the perfect color balance on the camera.
4. Rule of Thirds and Keep the Product in Context:
The composition of an image decides whether the attention of the viewer is set on the product or not.
Following the rule of thirds can help you compose your shots better. The rule of thirds is very simple product photography techniques that segment your canvas into nine equal parts, like the example below.
Ideally, the object in focus should be placed on the line joining the two intersections on any side of the image. It will help in creating a well-balanced composition for each piece in the canvas.
The human eye is said to naturally observe one of the intersection points more than the center of the image and hence, following the rule is very vital.
Prospective customers should be able to visualize themselves using the product which they view online and only then will they invest in the product.
Therefore, the product must be displayed in a way that makes the customer believe that the product can change their life for good.
These lifestyle shots need a human using the product, which makes them perfect for marketing on social media platforms, blog posts, and emails.
5. Shoot for the Edit:
Always aim to do minimal editing on Photoshop instead of throwing together a few hasty photographs and expecting photoshop to work its magic.
While editing software can make a notable impact on a photograph, relying completely on one software can only take you so far. They are meant to enhance and give small touch-ups to photographs that are already beautiful.
If you are hoping to change the image completely by cropping things out or changing the backdrop of the photograph, then your skills will only become sloppy.
By shooting for the edit, your skills will not only get enhanced but the time spent on the editing desk will also reduce drastically.
6. Take Inspiration from Videos:
Even though it is recommended to keep editing to a minimum, it’s a skill that can never be neglected.
Adding a touch of brightness, contrast and saturation will yield an enhanced – finished product.
Although having formal training in editing software like Photoshop can give you a headstart, there are plenty of tutorials online which will teach you everything from the basics, without you having to spend a rupee.
In case you are just starting, you must have some basic knowledge about these software and other product photography techniques because there are tons of things that can be done.
Learn – How to Make An Advertisement Video That Convertsadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Video marketing is a technique that should be taken into consideration by any business owner. This method of marketing is not only effective to increase revenue and brand awareness, but consumers often enjoy it. This is why it is so important for your company to produce a successful video ad.
Understanding how to make an advertisement video that makes the product sell effectively can be quite a challenge. Let’s have a look at all the important factors that one should consider before creating a video advertisement:
Important factors to consider before creating a video advertisement:
a) How to find the right target audience for advertisement?
One of the important aspects of making an advertisement is identifying the primary target audience. Factors like age, gender, income and interests of the target audience have to be kept in mind.
b) What’s the fastest growing video advertising platform?
Choosing the right medium for your advertisement according to the target audience is paramount. The most preferred medium for paid advertisements these days is social media as these sites have the best targeting systems.
Ads on Facebook: Facebook has roughly 2.91 billion monthly active users. Average age of users on Facebook is 24-35. We get the benefits of micro-targeting on Facebook. More written content = go for Facebook ads.
Ads on Instagram: There are 1 billion active users on Instagram every month. Roughly 32 percent of global Instagram audiences are aged between 25 and 34 years. More visual content = go for Instagram ads.
Ads on LinkedIn: LinkedIn has 303 million users every month that are between the ages of 25 and 34 years old. LinkedIn has proven to give a higher conversion rate than Facebook or Instagram.
c) Best video dimensions for Instagram, Facebook, YouTube, LinkedIn and other social media platforms
An under 30 seconds, 1×1 square video works best for Instagram and Facebook. For a video for YouTube and LinkedIn, it should be a 16×9 Widescreen video, around 20 seconds long.
d) How much does it cost to make an advertisement video?
The estimated cost of creating a stellar video ad starts from 25,000 and can go up to 1,00,000. Creating a video ad in-house may not be a viable option if you have the following goals for your product or service:
To make your product or service stand out
To establish a winning brand reputation
Get conversions
It’s always best to get video ads done professionally if you want good quality ads that can impact your brand positively.
e) What makes a good video advertisement?
It is essential to focus on the problem your product solves. The seller needs to get into the psyche of the consumers and understand what they need. Whether you are selling a product or a service, or you are marketing a course or an event, there needs to be clarity as to why people should buy the product.
f) Is video advertising effective?
Yes, because…. You know why…
How to make an effective advertisement video
An insightful online video ad is a perfect way to generate attention in sales and grow the brand on the internet, either on your website, on your Facebook/Instagram page, on your YouTube channel, or on e-newsletters.
Here are a few tips on how to make an effective advertisement video that sells:
1. Make the first few seconds impactful:
The beginning of a video is very critical. You need to get the attention of your audience within the first few seconds to prevent them from skipping your ad.
Start with a statement to create interest in your video ad.
Make an attempt in the first few seconds to get the audience to solve a specific challenge, pose a valid query, or communicate something that defines the brand.
If your video ads are on mute, you should start with captivating graphics that inspire audiences to get involved in your video.
The videos of “Tata Tea Jaago” were a favorite across the country.
Alarm Bajne Ke Pehle Jaago: A pre-activism awareness campaign that provokes the audience to take steps before any traumatic incidents strike. It showcases that proactive prevention may help deter bad events from happening.
Here the first scene generates interest by its bold and thought-provoking statement.
2. Showcase what makes your brand great:
Why are people interested in your company? What makes your company great? In your video ad, address this query by stressing on what makes your business better. Show them how you can solve their problems.
Tell the crowd that your brand is exclusive and special. Share your results. Display your performance track record.
Customer reviews and constructive feedback can also be incorporated. When you highlight the advantages of your company, your video ads will be more effective and successful.
3. Keep the videos short:
Don’t make your ads look like documentaries. Most online video advertisements are 30 seconds or less. Keep this as the maximum length for all your video ads.
Having said that, longer videos can also be useful for branding. For example, a long video is perfect if you want to share a tale about your brand involving a consumer or a business representative.
In either scenario, unwanted lengthy content should be avoided.
4. Use Call-to-Action:
Any form of advertising aims to inspire people to take some kind of action. Your advertisement shouldn’t be any different. The call to action (CTA) can be either filmed or added through animation and text.
Ideally, it is best to include the CTA at the end of a video. For example, you can add CTAs to show viewers how to visit your website for more information, how to sign up for a discount or how to buy items.
5. Testimonials:
Figure out how people use your product or service. You can make their lives happier by sharing their experiences with the world through videos.
They would do a much better job at campaigning the importance of your product or service than any planned and well-executed marketing strategy.
6. Connect through emotions:
The most powerful marketing strategy always consists of empathy and elements of problem-solving.
The video should start by empathizing with the problems that the consumers are facing and then highlight the features of your products or services that can help resolve these issues.
Your video can also show an infectiously happy looking consumer and link it to the product being advertised. Remember to focus on the benefits of your product and not on the features. Most consumers are not concerned with the upgrades and properties of a product. They only want to know how the product will help solve their particular issue.
7. Include limited time offer and create a catchy jingle:
Putting a sense of urgency (limited time) behind your post can be a strong psychological motivator. Psychological manipulations are often used in the advertisement industry.
Exposure plays a key role in selling a product as it leads the consumer to start recognizing the product in the markets, therefore, manipulating them on a subconscious level to buy the product.
A catchy jingle linked to the product can act as a brand recall factor, making the consumers choose the product subconsciously.
8. Niche audience:
It can be tempting to reach as many people as possible in order to make more profits. Yet, even the strongest words only resonate with a small audience.
Be part of the market that you’re trying to attract and learn about your influencers. It’s easier to target a market that you’re already a part of. Don’t try to endanger it all by guessing what the consumer may be looking for.
If you can aggregate yourself into a group and find the biggest converters in the niche, you’ve done all the work.
9. Use humor:
Add a little humor to your messages. It can help remove the barrier between you and your audience and build a sense of relatability.
You can see elements of humor in the Glycodin Ad as the video tries to show how a little cough can impact your entire life.
10. Connecting with daily life:
Build stories that show your product or service in a typical customer’s daily life without making it look like an ad. This way, the video makes its point but also pushes the marketing needle while still delighting viewers.
Final thoughts:
Nowadays, various companies have started seeking out creative advertising ideas because they learned how to make an advertisement video. A unique idea or concept can work in your favor but more than anything the direction and the execution of the idea are what matters.
The budget of a video can govern a lot of factors including equipment used, crew, and the platform on which you will promote it.
The product shots taken need to be engaging and the script needs to be written immaculately. A couple of trial runs are suggested pre-shoot at the location to rule out any lighting and sound errors.
But more than anything, the ad needs to resonate with the audience and needs to represent your company or brand properly.
What do you mean by video marketing?
Video Marketing is using a video to promote or advertise your brand, product or services. A strong marketing campaign incorporates videos.
Why is video so effective in marketing?
Videos are engaging, entertaining and searchers like to watch videos as compared to reading the bulk of text. Also, it is beneficial for the marketers as it gives a high return on investment ROI.
What is SEO and How Does it Work?adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
I am pretty sure that if you are a beginner when it comes to SEO, you’ll probably want to call it Severely Exhausting Optimization. So why not learn what is SEO and how does it work?
I completely empathize with you but once you start understanding the concepts and applying them, you will realize that it is quite interesting.
SEO is Search Engine Optimization.
Why not relate it with our life? That’s how I learned.
Imagine SEO being a person who is put on a pedestal in society. But, it requires some effort to achieve that.
Let’s imagine that society is the internet and you are a website. You want to be number one, which you can achieve only through hard work since a huge inheritance isn’t in the cards for you.
Google ads can be compared to the few fortunate ones who have achieved name, fame, money in a short time through their billionaire parents. But I am an AAM AADMI (not from the political party). I am a middle-class person and I am willing to put in all the hard work even if it takes time. Let’s understand what is SEO and how does it work?
There are two types of SEO:
On-Page SEO
Off-Page SEO
What is meant by search engine optimization (On-Page) is that Google checks if the basic elements of your website are optimized. This optimization is not limited to the appearance but extends to the following factors as well. Let us look at On-page SEO in detail.
On-Page SEO
Appearance matters and so does your abilities. Imagine you went on a first date, shabbily dressed, without putting on any perfume, not taking the extra effort to look your best (even if your heart is gold). Of course, your date would not be pleased and you would not be preferred over the next date they matched with on Tinder. They would assume you do not want to make an effort to win them over. If you are only good-looking but your brain processes slowly, it can yet again hamper your image.
This is exactly what happens when Google search crawlers (robots) visit your website. They assume the website is of low quality because you have not optimized your page and it is slow in loading and Google ranks you lower.
Through On-Page SEO, Google checks if the basic elements of your website, design, fonts and color are optimized. The following factors are crucial elements of On-Page SEO.
1. Keyword Research
This is the most crucial part of On-page SEO. Here, we’re going to discuss Keywords which are basically what our audience types into their search engine.
Keyword research is very important to rank on the website. Website content should contain target keywords, to let Google know that you provide the information, services, or product that the consumer is looking for.
Here, we’re going to discuss two different techniques for doing keyword research.
Keyword research using Search Engine Result Page
Keyword research through Your Competitors Site Analysis
|Keyword Research Using Search Engine Result Page
This technique is a very simple and smart way to get started with keyword research where you don’t need any paid tool. Here we’re gonna use Google’s SERP and it’s features to get our keywords.
Let’s say you want to do keyword research for “SEO agencies in Bangalore”.
How do you start?
STEP 1
Type in the generic terms you would use if you were to look for an “SEO agency”. You would get the list of related searches and Google suggestions for that particular keyword. Pick out the ones you feel like could be targeted.
STEP 2
On the same page, go to the bottom and as shown below, find the related searches. Take all the keywords you feel are the best matches for your services/products.
List out all the keywords that you got from step 1 and 2.
STEP 3
Go to Google Keyword Planner or any keyword research tool as mentioned below, and analyze all the keywords that you have based on Search Volume & Competition.
Note: You will see other keywords that people are using to find services/products like yours. Pick the good ones that you can rank in case you pick up High Search Volume + High Competition keywords.
Take the keywords with maximum search volume and the least competition. Remove all the other keywords after you pick up your target ones from the list.
STEP 4
Repeat the same for all of your Services/products to get all the keywords you want and then you start Keyword mapping.
|Keyword research through Your Competitors Site Analysis
This is another way of picking out the best of available keywords. Your competitors have most likely done all the keyword research and they might have even used paid tools for the same.
Why not get some keywords from them? Right?
I’m sure by now you’d have guessed how to go with this technique. But to make sure, I will list out the three small steps.
STEP 1
Search on Google with very generic keywords for your services/products.
These are the top keywords in the Digital Marketing Industry on Google. You will find 7 websites on PPC ads and 10 organic SERP sites.
STEP 2
List out all the 17 websites from page 1 and 2. You will get another 14-15 websites that you can add to your list.
Analyze all of these websites pages (homepage & services pages) one by one and extract the target keywords from that page. Keywords will be included in Title, Description, and Content. Make sure you get the right keywords.
STEP 3
After you are finished with keyword extraction, go to any Keyword Research Tool and look for Search Volume & Competition.
2. Canonicalization
A canonical tag (rel=canonical) in the back-end tells the search engine that the particular URL is a master copy.
E.g., we have an HTTP version and an HTTPS version of the same website. Search engines can get confused about which version has to be shown in the SERP (Search engine result page).
That is why having a canonical tag prevents the problems caused by multiple versions of the same website.
How to put a canonical tag? This is a code that goes in the back-end of the website.
The canonical tag indicates that the page on which this tag is put should be treated as a duplicate of the mentioned URL.
3. Header Tags Optimization
Header tags are mostly headings on your post. They are HTML codes that provide structure to your content.
The most significant heading tag is the H1 tag and the least significant is the H6 tag.
We have to follow the hierarchy that is the H1 tag followed by H2, H3, H4, H5, and H6. This helps crawlers understand the content better.
4. Internal Link Structuring and Optimization
There should be a proper internal link structure that the user can navigate through, to find relevant pages on the website.
Just like in a family, if the family members are not connected, then there would be a lot of misunderstandings.
Similarly, website pages need to be interconnected.
5. Image Optimization
Image optimization is making images readable by crawlers so that they can understand what the image is about.
Go to the back-end of your website in the media section and put keywords in the Alt Text. Let’s take the following example:
STEP 1
You go to the media library.
STEP 2
Select an image from the media library.
STEP 3
Go to the Alt Text part and describe the image. Enter the title, caption, and description. It is advisable to put the keywords here if they are relevant.
6. Robots.txt Creation
Robots.txt is a text file that tells the crawlers/robots, which pages to crawl to or not crawl to.
When the robots crawl a page, they look for – allow or disallow attributes to know what their instructions are.
This is done on the back-end of the web-page.
Disallow attributes are relevant for financial transactions mainly on e-commerce websites.
This tells the crawlers not to crawl through those pages.
7. XML Sitemap
An XML sitemap is a blueprint of the website. It is a guide to tell search engines which content is available and how to reach them. It helps web robots with faster indexation. It’s an important one. So, don’t ignore it.
There are plugins for the same. Like Yoast, Google XML generator.
8. SEO Friendly URLs (URL Rewriting)
URLs should be written in a user-friendly way and the keywords should be integrated into the same.
Why should it be user-friendly?
So that the user/person can easily understand what the page is about when they look at the URL. Think that you are looking for some info on “personality_dev” online and you open some link with /xmlsajd/ types of URL which has all the info you are looking for and another one is /personality-development/ which to has almost all the info that you need. In these 2 URLs, you know for sure that the second one has the info you need but you are not sure whether the first one has the info you are looking for or not. That’s why having a user-friendly URL is important. It helps increase your CTR.
9. Title Tags and Meta Tags Optimization
Title tags and meta-description is the title and description that we get on search engine result pages. It should contain the targeted keywords that you are trying to rank on.
The title plays a very important role in ranking your keyword as well as making your prospects get onto your website. Meta descriptions, on the other hand, do not help in ranking your keyword but help in increasing your CTR (Click-through rate).
As you can see the keyword is “Australian shepherd puppy,” and it is present in both, the Title and the description (meta-description). Similarly, ensure that your keyword is used in these places.
10. Page Loading Speed Optimization
The page load speed forms an integral part of On-Page SEO. Google gives the utmost importance to speed. It has released the mobile-first indexing update and checks for mobile-friendly websites.
The score here is low since the higher speed score is between 90-100.
You can increase the mobile speed by using Better Amp.
Another plugin to optimize the images is the Smush plugin.
11. Structured Data Implementation
Google shows schemas (enhanced description) if you add structured data to your site which is a piece of code.
Search engines read the code to create these enhanced descriptions. There are plugins available to create the code without coding knowledge.
In this case, the highlighted sections like group tours, contact us, and stores are part of structured data. It enables your site to rank better for a wide range of content types like articles, local businesses, restaurants, TV episodes, ratings and reviews, Movies, and Products.
12. Content Optimization
Finally, we have content optimization where keywords should be included but keyword density should always be within 3%. The content of the website also forms a crucial part of On-Page SEO. If you provide irrelevant content by keyword stuffing your rank may go down.
By ensuring that you address the On-Page SEO, you show the search engines that you know how to target your audience by providing a smooth experience to the users.
Off-Page SEO
You are known by the company you keep and networking matters.
Let’s say you are a very good person but you often hang out with goons. So you are more likely to be misjudged.
However, if you have associations (links) with the right people then you would also be respected and trusted.
Just like in human nature, socializing is one of our many priorities.
Making the right connections, having the right friends, or knowing how to carry yourself at social events adds weight to your portfolio.
Social engagement is a crucial skillset, and it would be beneficial for you to hone it. What is meant by search engine optimization (Off-Page) is exactly this. It is always about the right connections and associations. If you get backlinks from the right website/page which has a high domain authority or page authority, you will be given priority by Google.
These connections can be made in the following ways:
1. Creating Shareable Content
It is important to create extraordinary content that is both informative and engaging. This would help get organic backlinks when people share your content on different social media platforms.
2. Using Influencers
If you have created shareable content then you must reach out to influencers and ask them for backlinks if they like your blog.
3. Guest Posting
There are several blog websites available for guest posting like Medium. Post your blogs on them and get a backlink.
4. Social Bookmarking Sites
There are multiple social bookmarking sites, like Reddit and Tumblr, that can get traffic to your website when you bookmark your blog page or website.
5. Forum Submission
Take an interest in forums that identify with your site and business, and make associations with that network. Answer threads, individuals’ inquiries, and offer your recommendations and guidance. Utilize “Do-Follow” links.
6. Directory Submission
Directory Submission attempts to assemble quality backlinks. Pick a viable catalog and select an appropriate classification.
It requires some time and investment to convey great outcomes, but these outcomes stand out over a greater timespan.
7. Article Submission
Submit your article in a high-quality article submission directory. Make sure you do not do keyword stuffing.
8. Question and Answer Sites
Try websites such as Quora to increase traffic to your website. Provide solutions to queries related to your business. If required, provide links to your website.
9. Video Submission
Another technique is to submit engaging videos on video submission sites, like YouTube. Ensure that you give a title and description tags to the video.
10. Image Submission
Submit your images in popular image sharing websites such as Pinterest, Instagram, etc. Optimize with the correct URL and title tag.
11. Document Sharing
Create unique documents in PDF or PPT format and share them on sites like Slideshare, Scribd, etc.
12. Newsletters
A newsletter is a cost-effective technique to communicate with your target audience.
Plan your newsletter by incorporating recent content from your site, along with some fresh content.
For the most part, you should keep your newsletter short, however, loaded with intriguing and applicable data.
While creating content, ensure that you provide proper valuable guidance and relevant data so that you add value to your subscribers’ content consumption.
But make sure that you abstain from sending an excessive number of bulletins because you will end up irritating your users and will begin to lose them.
So now you have learned what is SEO and how does it work, you will want to know how to check your SEO score. There are a few sites that permit you to check your SEO Score. One such site is SEMrush.
Another option is to hire an agency and learn more about what is meant by search engine optimization. They will also help you optimize your website and other content to be SEO friendly.
SEO stands for Search Engine Optimization which is done to improve the ranking of a website on search engine results pages (SERPs).
What is the purpose of SEO?
The main purpose of SEO or Search Engine Optimization is to gain organic traffic to your website, to increase the visibility for your website, and to increase the possibility of the conversion.
Is SEO important in 2020?
SEO has been around for more than a decade and a half and contributing in the share of traffic for successful websites, optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.
What is whitehat SEO?
It is a practice that improves the website rankings on the search engine result pages without doing any unethical activity.
Digital Marketing Case Study – Floresta Goaadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.
To find out more about Floresta Goa, visit their website:
Given below is the Digital Marketing case study of Floresta Goa.
BRIEF
Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.
APPROACH
Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.
Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.
Step 1. Location Introduction Video
Step 2. The Introduction Post On Social Media Platforms
Step 3. Post Showcasing The Amenities
Step 4. Social Media Posts Related To Offers
We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.
For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.
RESULTS
The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.
Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.
From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.
Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.
The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.
Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.
Branding and Digital Marketing Case Study: S4 Fitnessadminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
A solid brand identity is not less than a strong bridge connecting the organization with its potential clients. It builds public’s conscious and subconscious opinion for the organization as a whole.
S4 Fitness is a Gym Brand, striving to help you attain a healthier and fitter body. They are working towards a healthier and energetic Bangalore, and started their voyage from Jayanagar, and provides 10+ services, including Hardcore Workout, Yoga Classes, Zumba etc. You name it and they have it.
S4 Fitness approached Moshi Moshi to help them in creating its Brand Identity and improve their Social Media Presence, so as to increase their brand awareness. And Gym being a locally centered business, S4 Fitness wanted to switch to Digital Marketing for getting more footfall.
Approach:
In the quest to creatively picking a Brand Logo for S4 Fitness, the idea of Team Moshi Moshi was simple. We decided to give the brand a powerful and energetic look, which can justify the vision of the organization and the services it offer.
The various logo designs created by Team Moshi Moshi are below:
Finally, we transformed the ‘4’ into a lightening energy symbol, which gives the brand an energetic look, and also making it obvious from the Logo that its a Gym Brand. The Logo finally selected by S4 Fitness is displayed below.
In order to give an added edge to the brand from its competitors, and provide a unique look to the Gym, Team Moshi Moshi helped S4 Fitness with Environmental Graphics Designing.
It helps in connecting the ambiance of the organization with its Brand. Team Moshi Moshi created various wall graphics for the gym, which are catchy in look and also motivates the people working out. Environmental Graphics Designing helps in binding the visitors with S4 Fitness and enhancing their loyalty towards the brand.
While creating the Wall Graphics for S4 Fitness, Team Moshi Moshi focused on providing an energetic and enthusiastic ambiance, which could motivate the visitors to come and work-out daily. Here, Team Moshi Moshi decided to display quirky motivational quotes on the walls. We opted for a bold bulky look for the ambiance and stick to dark shades for the graphics and energetic Yellow color for the background.
Some of our Environmental Graphics Designing work is displayed below:
In order to increase the Social Media Presence of S4 Fitness, Team Moshi Moshi decided to revamp its Facebook Page & also created the cover photo in context with the theme of the Gym.
Since the brand offers approximately 10+ fitness services under its roof. Team Moshi Moshi tried to display a glimpse of them on its Facebook cover page. We stick to the theme and vibes of the gym while designing the same and opted for energetic Yellow and bold black, in our color palate.
With all the ideas and strategies put together, the Facebook Cover Page finally comes out like this:
As the world is rapidly switching to Instagram, so, in order to increase more and more brand awareness, Team Moshi Moshi brought the brand on the Instagram platform too.
You can have a look at their Instagram page by clicking on the link below:
Link: https://bit.ly/2KIJ8uE
Team Moshi Moshi is currently handling both the Social Media Platforms of S4 Fitness and also helping them in lead generation, through Facebook and Google Ads.
You can check its Facebook page by clicking on the link below:
The logo came out really energetic and power-packed, exactly matching the demands of the client.
The Social Media Campaigns and Environmental Graphics designing, for S4 Fitness, yielded extremely desirable results. We could generate 70+ leads till now.
Moshi Moshi is a Creative Branding Agency in Bangalore, offering Premium Branding Services like Logo, tagline, packaging, and Social Media Campaigns.
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