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The Power of Branding
The Power of Branding admin

A company thrives only when it has been branded in the right manner. The power of branding plays a crucial step in any business. Without strategic branding, we would not be able to differentiate a Starbucks from a Cafe Coffee Day. They would all be generic cafes in the eyes of customers.

power of branding

The brand of a company can be its name, colour palette, slogan, tagline, visual identity, and most importantly, its logo. Studies have even shown that a consistent colour palette increases brand recognition by 80%. So, companies can create a brand identity by just using the same colour palette.

power of branding

Elements of Branding 

It is important to have a strong branding strategy that will help guide your brand towards the direction of success. Here are a few elements of branding that must be taken into consideration while you plan your branding strategy. 

1. Define your brand

One of the first things that you must do is define what your brand stands for. The way you brand your company will create brand recognition, confidence, and trust. If you convey what your brand delivers, then customers will come to you with certain expectations. As a company, it becomes your duty to fulfill these expectations of your customers. 

When you define your brand, you make a promise to your customers. You can use slogans and taglines to convey these brand-defining messages. Take the example of Coca-Cola. When we see any visuals from the brand, we know exactly what their beverages are. We immediately remember the taste and feel of their products. The company has done a good job in defining its brand as the “real thing”. People still prefer to have Coca-Cola over a Pepsi because it delivers the customers’ expectations from the beverage. Their tagline “Taste the Feeling” still resonates with customers due to the power of branding. 

2. Identify your target audience

In order to formulate an effective branding strategy, you must identify your target audience. Knowing your target audience will not only help you create the right kind of content for your brand, but it will also help in effectively reaching customers who too may be interested in your product or service. 

A well-defined target audience will help you identify your customers’ demands. For example, if you are running a cosmetic brand, then knowing the current needs of the market can help you expand your business. If customers are looking for cruelty-free or vegan cosmetic products, then you can initiate a new product category that meets the needs of the customers. This way, you can increase your profits and at the same time, brand yourself as a company that engages in ethical product practices. 

3. Stand out from your competitors

Yet another important role of branding is knowing what differentiates your company from your competitors. You will need to ask yourself questions such as, “Which of my products and services are better than my competitors’?” or “What is my brand’s USP?” 

When you offer a product or service that is “branded” and well-known, then you can charge more for the said commodity. This is why companies such as Coca-Cola price their beverages at a higher price than other generic beverage companies. It is because there is a demand for Coca-Cola that stands out amongst its competitors. 

This demand is created due to the trust that grows amongst customers. They keep coming back because they already know the taste, feel, and experience of the beverage. Having a quality product or service is needed in order to stand out in the market. 

Importance of Branding 

power of branding

1. Creates loyalty

Brand loyalty is created in the minds of customers because of good branding. With consistent branding, loyal customers become the local spokesperson for your company. If your company ever faces difficult times, these customers will support you by spreading positive messages about your establishment. They will bring in new customers and help increase the overall brand identity of your business. 

2. Clarifies brand identity and creates focus 

Another power of branding is that it helps position your company to win. Your company’s brand identity becomes like your statement of purpose because it describes who you are and what you promise to provide to your customers. Anything that does not align with your brand identity can be discarded or repositioned. This brand identity helps you and your organization stay on target and not move in circles. 

3. Branding will guide advertising and marketing

If you don’t have a well-defined brand identity, it will be almost impossible for you to know what to say to your customers. Branding helps companies recognize the language, tone, voice, and personality associated with the company. Without these elements, you may be advertising to no one in particular and seeing what works. But the problem is that marketing and advertising company is not cheap. Big budgeted firms shell out lakhs and crores of rupees on ads with no clear brand strategy or emotional trigger. This is hands down one of the biggest damages that companies face. 

With the power of branding, you can reach out to specific, niche customers who will be interested in your product or service. Put in the effort to understand your customers and their emotions. Use that to guide every single marketing strategy from thereon. The return on investment will show sooner than later. 

4. A compelling brand attracts top talent

Today’s job market is highly competitive. Several mid-size firms post job openings and receive very few or no applicants. Existing employees in these firms have to work twice as hard in order to achieve organizational goals. 

But there are often a few companies that never have any issues in finding the right candidates for job positions. These are well branded and highly credible companies in the market that everyone wants to be a part of. These companies always “win” and every applicant wants to be a part of a company that is reputed and is known for achieving big goals. Applicants will always be attracted to companies that do good work and look good on the resume. 

If you actively participate in branding your company as a highly reputable firm, then you will never face any issues in acquiring the best talents. Highly experienced and skilled applicants will flock towards your direction and help you grow your business. 

In Conclusion 

Now that you have understood the power of branding and the benefits of branding, you must understand that branding is more than just a marketing practice. It is a procedure that requires attention and discipline. You will have to give equal parts importance to leadership, planning, direction, communication, etc., in order to create a perfect branding strategy. So reach out to a branding company in India like ourselves and make the best of your business. 

Does branding really matter?

Great branding make any company more desirable to its target audience. Having a strong brand works to build customer recognition.

When should you do branding?

When you just established a business, it is the best time to start the branding. It will help to attract your ideal customers.

What is the purpose of a logo?

It is a combination of both text and visual, it represents your business and tells people what your business is all about.

What are the most famous brands?

Apple, Google, Coca-Cola, Microsoft, Starbucks are some popularly known brands.

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Creating Quality Content In 2020
Creating Quality Content In 2020 admin

Content Marketing trends have changed big time and continue to do so. Especially in 2020, when the pandemic has caused innumerable content creators to surface. The ‘content clutter’ is causing havoc on the internet. People are getting overwhelmed, not just by consuming so much content all at once but also by the pressure of how to create quality content, as fast as possible, in minimum intervals. There are specific areas in an Internet marketing company that works towards keeping track of content and the trends to follow.

People who are creating content may or may not be aware of how they’re doing. They may use tools like Google Ads to increase reach, and Google Analytics to analyze the impact of the content. However, there are content wizards, who are so good at creating amazing content, that their content alone, can teach us a thing or two. 

  • TED

TED is a video content medium, that provides a platform to industrialists, entrepreneurs, and pretty much people from every field to share their anecdotes and experiences. TEDx has millions of followers on YouTube and with its start in 2010, they were clear that people want to learn, be informed, and consume content that provides some value to them. Hence, they continuously did and are doing the same by following the content marketing trends.

  • Jay Shetty

The brand that ‘Jay Shetty’ is, wasn’t this big initially. Jay Shetty’s story is similar to Robin Sharma’s book title ‘A Monk Who Sold His Ferrari’. Only in this case, Jay Shetty was a monk who, because of his monk-life lessons, got many Ferraris.  He started to provide lessons to the rest of the world. The approach of his presentation became his unique selling point. The power of his high-quality content lies in an omnichannel presence towards his audience via the art of storytelling.

how to create quality content

Useful Tools To Create Quality Content

Generating great content ideas is a creative process but with changing content marketing trends, the ideas are right in front of us. One thing we learn from online creators is how to create quality content. However, there is a whole process that goes into providing quality & good content for websites. There are some key points that can help with the high-quality content & give more relevance, reach, and respect to it. 

SEO

When it comes to search engine optimization, content marketing trends don’t matter. SEO is the everlasting tool for high-quality content. Good content for websites you own is the one that has been well researched in the keyword area. Keyword research gives your content wings, if you will, to go anywhere on the web. 

Multimedia

High-quality content is created by keeping in mind the audience. You don’t want them to get bored and as psychologically proven, Visuals are highly recommended for a better understanding of any content. Videos, GIFs, Images, infographics are all likely to keep the audience hooked till the end. If your content quality will enhance, so will your brand value. 

Formatting

Most of the content online gets shrugged off due to poor formatting. The heading is the first & only thing that attracts an audience and a high-quality content consists of catchy & crisp heading. Keeping paragraphs short is another content trend. People don’t like to read long paragraphs & prefer shorter ones, which also makes your content richer in terms of content consumption. 

The readability increases with shorter paragraphs and readable fonts. So for high-quality content, choosing the right font is also another way to up the game. Using a balanced language throughout with all the questions answered. Working on the formatting will give your content an A-one quality.

Determining Marketing Goals

When you create content, you first think about what resonates with your brand and your target audience. In the age of rapidly changing content marketing trends, having a marketing goal is the first step to giving your content quality.

Look for the most popular and effective marketing tools and then determine your marketing goal. Know what your brand needs. Having a goal will give you a purpose to create more and more quality content. Create short-term goals and experience short-term success for long-term ones. Once you set a goal, work only towards that goal. A monthly plan or a weekly one, as per your convenience. 

Consumer Value

When we talk about creating quality content, the first thing we note is consumer value. Any content is quality if it’s giving something to the person consuming it. It can be in the form of information, entertainment, or materials like links, pdfs, book recommendations, or ebooks. An audience will come back to your content only if they get something out of it. Give them as much value as possible. That alone is enough to start off with creating high-quality content.

Collaboration

How to create quality content in 2020? Ask influencers or affiliate marketers. This year has given tremendous opportunities for internet rulers to rule and be rich. If your content is providing consumer value, brands will approach you soon enough for you to promote them with your content. 

If you have a brand approaching you for promotion, you need to make sure that the brand is reliable and is resonating with your own brand value, only then will your promotional content be of quality. 

Apart from that, Guest blogging & other medium collaborations are also a great way to up your content game.  

how to create quality content

How To Create Quality Content:

1. RESEARCH

The first step shall always remain – Research. Nothing can go right without thorough research. You need to research your content, niche, audience, competitors, marketing strategy, and everything that enhances your content quality.

2. PLAN

After fruitful research, plan your content according to the platforms you’re going to publish it too. Compare the target audience and strategize how much time you’ll take to create your content. Accordingly, provide teasers to your audience about the content you’re working on. Like the Guessing Game or Polls. This will keep your audience hooked, even before your content gets published. 

3. CREATE

Create your content with your plans intact and your research in hand. Keep pointers using an index card or a planner of the elements you need, to create high-quality content.

4. REVIEW

Now, review the content you’ve created, edit the visuals, text, language, or style wherever necessary, with an audience mindset. You’ll understand what your audience would like and what they may not.

5. PUBLISH

Once you’ve analyzed the content, share it with your audience. Reply to every comment possible and keep an open mind to receive constructive criticism, which is also a contributor to creating quality content in the future.

Conclusion:

With such tools and steps, you can create quality content without wasting your time. Creating good content in 2020 is like being true to yourself and your audience. Research and create with all things in mind, your website will have lots of organic visitors. Take the example of TED, Jay Shetty, Seth Godin, Simon Sinek and so many more online musketeers, whose content quality has been top-notch and who’re still working towards high-quality content every day. You can also take the help of a creative agency as it works towards creating quality content or helping brands to do that.

The one more key to creating high-quality content is also to not get carried away with one type of quality content. Instead, after sharing one, start working on another higher quality content. Because we know, if the consumer is the ruler, the content remains king, and quality content stays for a long time.

What are you waiting for? Start creating!

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The Importance of Content in Social Media Content Marketing
The Importance of Content in Social Media Content Marketing admin

Social media is the main source of digital marketing in the current era. It drives the forces of quality content and reaches millions of people in the shortest time duration. It increases the brand’s traffic, customer satisfaction, SEO, and brand loyalty. Most companies try to stay at the top of their game with their social media marketing. And with the right content, they can further boost their brand. 

social media content marketing

Content is a broad category that encompasses anything that can be marketed. For social media marketing, a mix of different types of amazing content is the key. Content is the first thing that customers notice while purchasing any product or service through social media. If the content does not meet the customer’s expectations they are likely to not purchase anything even if the product is adequate. 

There are several types of content that can be used effectively to strengthen a brand’s social media marketing strategy. 

Types of Content 

Images

Visual content is highly regarded on social media. It is understood quickly by followers and does not require any decoding. Visual content is easy to create as people can use their smartphones to capture images. They can edit these images with apps that provide features such as filters, crop, exposure, etc. 

The best platforms for image-centered content are Instagram and Pinterest. Facebook, Twitter, and Snapchat are also well-known platforms for visual content. 

Posts and blogs 

Written content can be extremely persuasive and brands must try to use it to the best of their abilities. Content is considered well written when one has a good grasp and command on the language. It is a great way of sharing information with customers about the brand and its products. If the written blogs and posts provide useful information, customers are likely to trust the brand more and purchase their products. 

Blogs can help increase more traffic to the brand’s page, as it increases SEO and audience engagement. 

Video 

Another great type of content is video marketing. It has gained mass recognition in recent years and is widely used for social media content marketing. It helps create a relationship with the audience and increases the return on investment. 50% of customers are more interested in video content than any other form of content. 

social media content marketing

Video content can be designed based on what the target audience wants to see. Brands can shoot “How to” videos and product demonstrations that teach customers about the usability of the product. This can be an effective social media content marketing strategy to influence them into buying the products. 

Platforms such as Youtube, Facebook, IGTV (Instagram), Linkedin and Twitter are ideal for video marketing. 

Infographics

Infographics are digital visuals that help to explain concepts with statistics and text. They are used to convey ideas that are complex in nature. It is an effective way of communicating with followers by using simple words and clear images. Infographics require a great deal of creativity as well as research. 

Importance of Content 

Brand reputation and trust 

Customers tend to create an opinion about the brand when they see good content. If the content is insightful, they tend to value the brand more. With this, brands establish a certain level of trust with their customers which in turn, builds a positive brand reputation. And if the brand is publishing content on a third-party portal as a part of their outreach strategies, the brand then seems to be more reliable and reputable. 

Helps improve SEO

The visibility of any digital brand depends on its SEO strategy, and content is the best way to improve it. The more a brand posts on their social media, the more traffic they tend to generate. But sometimes, posting frequently may not result in increased traffic but it does give a chance to rank more keywords. 

Frequent posting about various topics by the brand on their website or blog gives visitors a chance to view different types of content. They spend more time on these portals which leads to higher on-site time, which further boosts SEO. 

Customer relationship 

Several brands depend on loyal and long term customers for their main source of revenue. And if these brands wish to retain this stream of revenue, they must establish a good relationship with their customers. This is where the quality of content plays a huge role. Content is an important part of establishing trust and building healthy relationships. 

The kind of content produced by the brand ensures repeated sales. If the content is engaging, customers are likely to purchase from the brand again.

Sets you apart from the competitors 

Having an edge over your competitors is a part of every business’s strategy. Social media content marketing can be one of these strategies because content can make your business seem special. 

The language of your content can also differentiate you from your competitor. A unique style of content can help your brand seem distinct and exclusive. 

The kind of content your brand creates can decide the customer’s preferred style. They will purchase from the brands that employ creative content on their social media. 

Cost-effective 

Another importance of content in social media is that it is one of the most cost-effective ways of digital marketing. Small businesses, that don’t have huge capital set aside for advertising, can benefit from social media content marketing. The affordability of content marketing is very attractive to brands and they invest their digital marketing budgets on the same. 

Content also ensures great Return On Investments due to its affordability. Content marketing produces 3 times more leads when compared to paid ads. 

Examples of social media content marketing 

To understand how social media content marketing is beneficial for businesses, let’s look at how brands have used content in the best way possible. 

Share A Coke 

This is a widely talked about a marketing campaign that broke the internet. This campaign originated in Australia where 100+ common names were written on coke bottles along with #shareacoke. These bottles sold fast and customers were persuaded to share their bottle on social media with the hashtag.

Everyone wanted to be a part of this trend because the campaign was well strategized. The campaign targeted those who are constantly engaging and active on social media platforms such as Twitter and Facebook. 

This social media content marketing strategy made the campaign highly personal and engaging. The use of common names made consumers feel that it was designed just for them. It also made people feel like they should share a coke with loved ones and feel a sense of closeness with others. 

This strategy not only helped coke sell thousands of bottles, but it also improved the brand’s reputation and credibility. The campaign also portrays the importance of content in social media and how it can be marketed in the best way. The campaign continued to grow after its commencement in 2012 and is often considered by the experts as one of the best content marketing campaigns. 

TED 

Another great example of social media content marketing is TED. TED organizes global conferences and invites some of the best thinkers of our time. The reason TED is so successful is that it does not aim at boosting its SEO. TED mainly focuses on its content and has understood the importance of content marketing. 

They only invite highly reputed people to come and give talks on trendy matters that their followers would be interested in. These topics are diverse in nature but have a positive effect on the listeners. The organization also understood the importance of free quality content and started sharing their videos on Youtube to reach more people. Currently, TED has more than 17 million Youtube followers. 

In conclusion 

Social media content marketing is very effective if it is used correctly. Several brands have gone wrong with their content, which has hampered their business. For example, Ogilvy India suffered a backlash when they tried to market Kurl-On mattresses by showing a cartoon of Malala Yousafza falling on a mattress after being shot and then bouncing back up towards accepting an award. This led to hurting the sentiments of people since the content was extremely insensitive. 

Brands must be careful and sensitive to their image. They can reach out to a good advertising agency, who can help them strategize their campaigns in a positive light, and not evoke any negativity. By doing this, brands can enjoy the benefits of social media content marketing.

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What Are the Basic Elements of Branding and Why Should You Consider It?
What Are the Basic Elements of Branding and Why Should You Consider It? admin

I am in love with this brand. That’s my favorite brand. I am glad this brand is opening its stores here. I miss purchasing from that brand.

Wow, great shoes, which brand? Hey, nice dress. Is that from Zara? That’s a unique watch model, which brand did you purchase it from?

All of us encounter such questions in our day to day lives, don’t we? So what makes us feel so connected with these products? What does it really imply? Are we talking about their businesses and products or are we relating it to the pleasant experiences we have had with the brand in the past? It is definitely the brand image and experiences that we all connect to.

So what is a brand?

A brand is an identity created by a particular company. And customers buy the products from a brand basis an individual’s perception of that particular brand. So, a brand is a result of who you are, what you want to be and what customers perceive you to be. Your brand is what makes you unique and stand out amongst all the others. Hence, it is important to build a strong and effective branding strategy that comprises all the brand elements.

Why is branding important?

Branding is a process of choosing the right mediums to create your brand and market that image to the right audience. You need to identify an image for your brand that can help you differentiate yourself in the competitive market. When you choose the right branding strategy, it helps you leave a particular image in the consumer’s mind. And basis this image, the consumers will either connect with your brand or like your brand.

A brand is an outlook of its brand name, logo, tagline, and design it chooses to relate with. The right brand strategy and communication channels will rightly help you communicate who you are, what you want to be, what you offer to the right audience. When creating a branding strategy, your communication has to be clear and concise, thus eradicating any kind of ambiguity your audience would otherwise have with your brand. So, branding is important for your marketing campaigns. Let’s talk about all the brand elements that are necessary for building a brand:

Brand logo

People tend to directly connect with your brand and build a perception of it. Creating the right brand logo is a must, for it is placed everywhere. It is a visual representation of your brand. Your logo has to clearly communicate what your brand is. It is important to choose the right colors for your brand. We have also seen that some logos have a powerful symbolic association linked to people’s memory. For example, customers can directly identify with logos of brands like McDonald’s, Coca Cola, Burger King, etc.

elements of branding

Brand message

What you communicate to your audience also makes a great impact on the customers. Your brand needs to have a voice and brand message must communicate the brand values to its audience. Brand messaging either inspires, motivates, convinces, persuades or discourages the customers to buy the product.  For example, Nike’s “Just do it”, Subway’s “Eat Fresh”; Levis’s “Quality never goes out of style”.

Brand tone

Brand’s tone helps deliver the brand’s message quality. It articulates a brand’s personality and set of values. The brand’s tone can be authentic, quirky, playful, motivational, sad, etc. The brand’s tone needs to be consistent in every message communicated by the brand. For example, Dove attempts to inspire and empower relationships with its customers. Its brand tone is empowering and uplifting.  On the other hand, Coca-Cola uses a positive and friendly brand tone. It always emphasizes on evoking happiness.

elements of branding

Brand position

The place you want to own in your target customer’s mind is what defines how you want to position your brand. You can also compare your positioning to other competitors and then discover if you want to be identified in a similar way. For example, BMW positions itself as a luxury car maker whereas Porsche positions itself as a sports car. 

One can also focus on customer experience to position a brand. For example, when Starbucks came, it wanted to make the whole experience of buying coffee a pleasant one.

Brand channels

A brand uses marketing channels to communicate and deliver its message. The kind of channel you choose for delivering your message also has a great impact on your brand’s identity. A brand can either choose to issue a press release, launch a campaign or use social media. A brand can also prefer advertising through television, magazines or newspapers. If a brand wants to communicate business goals, it will opt for more formal mediums like a press conference with business media. And if a brand wants to announce its next lifestyle product, it will resort to an announcement through an event.

Points for branding professionals to keep in mind

Branding Strategy is very crucial while building a brand. It can either make a brand or break a brand. Good branding can earn a good reputation. For instance, Ola’s #AbChalega campaign was featured on BBC because of its creative branding strategy.  Hence, branding professionals must be very careful in the process of branding. 

Below are a few important pointers that a branding professional must remember:

Clear thought process

One must have a clear refined thought process when building a brand. It is important to coincide your brand identity, brand message, brand positioning and brand channels with each other.

Clear communication

As a branding professional, you need to be clear with your communication. Using the right words and the right tone is very critical to building a brand’s image. For example, one cannot say the brand has invested in a business. A brand does not invest. It is the company or people in a company that invests in a business.

Clear method

A brand is a resemblance of continuous effort by everyone involved in the process. Since there are many people involved in the process of branding, it is essential to have a system in place to manage all the brand-related expectations in terms of products, services, design elements, etc. A smooth liaison between different departments is very effective for creating a brand.

Consistency

As they say ‘You can see results, only when you are consistent’. And this is indeed true even here. Maintaining consistency in how you use your logo, style of the content, brand messaging or tone is another important aspect of a good branding strategy.

If you are about to just start your business, it is essential to set the right brand identity of your company. And if you are already an established brand, then it is important to maintain the same image. There are various branding companies in India that can help your brand to establish a trusting relationship with your customers and develops recognition.

It augments the brand’s credibility. As per a survey, 65% of people feel connected to a brand since the brand makes them feel cared for and 64% of customers are brand loyal because they share the brand’s values. Hence, it is essential to have the right branding strategy to build a brand. 

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All You Need to Know About India’s Ban on PUBG Mobile
All You Need to Know About India’s Ban on PUBG Mobile admin

Just when we thought that 2020 has had enough, the Government of India along with The Ministry of Electronics and Information Technology declared a ban of 118 more Chinese apps on 2nd September. The Government of India has issued a press release, alleging that these apps have engaged in activities that are “prejudicial to sovereignty and integrity of India, defence of India, security of state and public order”. 

So far, 224 Chinese apps have been banned for having “malicious intent”. The bans have resulted due to the frictions on the India-China border and because The Ministry of Electronics and Information Technology received several complains from various sources that there had been misuses of user data. Several of the banned apps have been alleged for stealing and transmitting user data to locations outside of India, which may threaten national security and defence of India. 

PUBG – the highly popular gaming app is one amongst the apps banned by the Government. PlayerUnknown’s Battlegrounds is an online multiplayer game, developed and published by PUBG Corporation. The game revolves around 100 players parachuting onto an island where they must survive by killing other players and scavenging for weapons and equipment. To add elements of challenge, the area available for safety decreases in size as the game progresses. The player or team that survives, wins the round. 

The game was a hit amongst young teenagers and PUBG Mobile was downloaded over 600 million times. 

The announcement of the ban on pubg has left the internet divided. Some believe that this was a well strategized move from the Indian Government, whereas others think that banning this app will solve nothing. 

Many PUBG fans may be heartbroken but several have recovered and are now sharing hilarious memes through the internet. Fans have taken over twitter with their memes on how parents must be feeling about the ban on pubg since children are addicted to the game.

Fans can still play PUBG

There’s a way around everything! According to the press release, only PUBG Mobile and PUBG Mobile Lite have been banned by the Indian Government. The Government will allow gamers to access the parent game PUBG since PUBG Corporation is located in South Korea and so is their server. It does not have any Chinese connections which satisfy the Government’s ban requirements. 

The PC version of the game can still be accessed by fans. They just cannot use the mobile version anymore. 

But this too comes with a catch. Unlike the mobile version, PUBG on PC is paid. But if fans are strictly looking for free versions of the game, they can access PUBG Lite for PC which offers a similar gaming experience. 

This may not be the ideal application for some fans but there are still some benefits in opting for the PC version. Fans can access impressive graphics on laptops and desktops which will give them a better gaming experience.

Alternative games?

In the list, several other battle royale apps like Ride Out Heroes, Rules of Survival, Cyber Hunter are also banned. But, here are a few alternatives fans and gamers might want to try.

Call of Duty

Go back to OG games! Call of Duty is one of the oldest franchises in First-Person shooter game genre. The game was originally released in 2003 so several 90s kids played this game during their adolescents. Their latest version,  Call of Duty: Modern Warfare was released on October 25, 2019. Some of the features offered in the new version are cross play, free maps and modes, and new engine deliver. 

The mobile version of Call of Duty has a similar set up as PUBG. Up to a 100 players jump into a familiar battlefield with identifiable guns and characters. The game offers an immersive experience with its strong graphics. It has a total rating of 4.8 on Apple App store and takes 1.9GB worth of space. It takes 1.5GB space on Android smartphones and the game has been downloaded over 100 million times on Google Play Store with a total rating of 4.5. 

Ark: Survival Evolved

Ark: Survival Evolved was released on 2nd June 2015. Unlike most battle royale games, Ark has 80 dinosaurs that need to be trained and tamed. These dinosaurs are available on water, air, land and underground. Gamers can play solo or join a tribe to craft weapons, clothes and other items for survival. 

Some of the platforms gamers can play this game on are PlayStation 4, Xbox One, Nintendo Switch, iOS and Android. The game has a total rating of 4.5 on the Apple App Store and requires 2GB of space. With more than 10 million downloads, Ark has a rating of 4 and takes 2.4GB worth of space.

Garena Free fire

Yet another popular alternative to PUBG if Garena Free Fire. This is a multiplayer game that was initially released on 30 September 2017. This game is developed by 111 Dots Studio and can be played on Android and iOS devices. It received the award for “Best Popular Game” by the Google Play Store in 2019.

Garena Free fire follows a 10-minute survival shooter game format. The game is fast-paced since the player is put on an island with 49 other players and they must kill to survive. This game also lets gamers land their parachute anywhere and drive vehicles, just like PUBG. Gamers can play the game solo or along with a “squad” with a total of 4 players. A wide array of weapons are always given to users with every update. 

The game has a total rating of 4.1 on Google Play Store with more than 500 million downloads and only takes up to 580MB of space on Android devices. The game also has a total rating of 4 on Apple App store and takes 1.4 GB of space.

With the ban on pubg and several other Chinese apps, the Government wishes to see homegrown applications for otherwise popular apps across categories and genres. Niti Aayog has launched the Digital India AatmaNirbhar Bharat Innovate Challenge where developers are given the push to launch apps, to win various cash awards and incentives. They wish to see these applications potentially scale and become world-class apps in their respective categories.

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Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips
Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips admin

Followers may come and go but Instagram branding goes on forever. Instagram is no more a destination for private accounts, it’s for a whole lot more. Businesses are slowly shifting to social media branding through Instagram. Many small businesses start their company through this social networking service. 

Instagram has the highest engagement with followers of brands. It is a two-way communication model where brand followers can easily pose questions about products and services, and receive quick responses. This helps brands create personal interactions and relationships with their customers. 

Instagram Branding

It is also the most visually and aesthetically pleasing platform which allows the website to revolve around imagery. Photographers, graphic designers, artists, and models have a great opportunity to grow their businesses and creativity. 

As people move towards image-oriented content, Instagram receives 68% engagement between brands and users, while Facebook only receives 32% engagement for the same. With twice the engagement, Instagram becomes the perfect destination for digital branding. 

With the help of Instagram branding, companies can share their business, connect with interested users, upload pictures of their products and services, and overall increase their Return on Investment. 

The following are some tried and tested Instagram tricks and tips that will boost your brand and improve its image in the eyes of followers. 

CREATE AN EXCLUSIVE BRAND HASHTAG 

The most discussed Instagram tip is to create a hashtag that can exclusively be used by the company to share its messages and images. 95+ million posts are generated on Instagram every day and with the help of the hashtag system, the right content reaches the right people. These hashtags can be words, phrases, or titles that include the name of the brand or any brand-related lingo. 

Customers may already have a brand hashtag they use online, without the knowledge of the company. The company can either join in the same hashtag or create a new one that fits their branding needs. 

#brandname can be created by the company for Instagram branding. They can post images of their products and add the hashtag to their captions and bio. These hashtags are clickable which allows interested users to search for more products and reviews with the same tags. 

For example, Sabyasachi has effectively used hashtags on its official Instagram page. Every post has #Sabyasachi, #TheWorldOfSabyasachi as common tags, and additionally, they add #BridesOfSabyasachi or #SabyasachiJewellery based on posts of bridal lehengas and jewelry. These hashtags are easily searchable and there are more than 500k plus posts with tags related to the company. 

These hashtags help businesses categorize their posts, attract followers, increase overall engagement, reach the target audience, and strengthen their brand image. E-Commerce brands especially benefit from this Instagram trick. 

CONTENT MANAGEMENT IS THE KEY 

Instagram Branding

Aesthetics attracts the eye. It is fundamental to have a visually pleasing Instagram page otherwise no one is interested. Products generally appeal to customers when they look a certain way. It will be to the benefit of the brand if they come up with themes for their page, as it can help them market their products better. 

In order to have a cohesive page, use the Instagram trick of filters. Filters can make or break the aesthetic of brands. Using one specific filter throughout the page can enhance the brand’s appeal. 

The application of brand colors to the images posted on the page also has its benefits. Customers soon associate colors to brands, like red and blue for Pepsi. This association will trigger the customer’s memory about the brand whenever they see these colors, thereby creating a strong brand image. 

PROMOTIONAL CAMPAIGNS OR CONTEST

Another great Instagram tip is to run a contest or create a promotional campaign. Promotional ads can include videos or posters that have a strong message about the brand or a cause it supports. The customers’ sentiments are targetted and they try to be a part of it by posting on their own feeds with relevant hashtags. 

Contests on Instagram are generally well-received by users. These contests may range from giveaways to “posts pictures of yourself with our product and get 10% off on your next purchase.” Brands can give the users a particular hashtag they are supposed to use and they can include this tag on their bio as well. Rules can also be added in the description so the users know how they can enter the contests. 

Several skincare brands organize contests for their followers in which social media influencers are asked to promote their products on their pages. These influencers test out the products and give reviews to their followers and persuade them to try it as well. The brand is then able to reach a larger audience who can learn more about their products and purchase them in the future. 

Everyone likes free goodies, many interested customers come flocking to these contests and try to win gifts. It also helps in boosting sales of the company’s products. This further helps the brand engage with their clients on an intimate level. 

OFFER SALES ON POSTS 

A company’s Instagram branding can become impactful if they try to include sales for their products and services. Sales help in bringing traffic to the Instagram page and the number of followers increases as well. 

The caption of the posts can include promotions and offers. Codes for availing discounts can be mentioned along with the terms and regulations. Users can visit the website that should be linked in the bio. This reduces the effort from the customers’ side. 

Instagram stories can also be used to inform people about the sale. The sale can become more exciting if a time frame is established. For example, “the sale will last only 2 hours so visit our website now.” This will create excitement amongst buyers. 

IN CONCLUSION

Instagram Branding

Instagram branding can uplift a business by creating a favorable image in the public’s eye. Companies that maintain a level of transparency with their followers have a good relationship with them and are more trustworthy and influential. Brand loyalty is soon established among product users. Their competitors in comparison, who don’t maintain an Instagram page are at a disadvantage. 

It may take a while to figure out what is the best way to market a business on Instagram but with the help of the above 4 tips, companies can create a basic framework on what their focus should be. These tips will reduce the guesswork that they may have to sit through. Receiving the required traffic on these businesses may take a while but with the right Instagram tricks, the number of followers and posts will increase. The company will then easily be able to reach its goals. 

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Google Virtual Visiting Card for India : Here’s How It Works
Google Virtual Visiting Card for India : Here’s How It Works admin

Google Virtual Visiting Card

Your people card on Google, yes, an International online Visiting Card that you can use in various ways.

On August 11th Google launched a new feature in India for ordinary people who want to add their name to Google search called “Add Me To Search”. This feature allows individuals to highlight themselves in search results like never before.

You must be wondering, how is it possible to find the right person or information that you’re looking for, as there are many people who share the same name and it is really hard to know who’s who on the internet!!

With this new Google feature ‘Add Me To Search’ now people can register their name profiles and make them appear against the name search queries. These are the Google visiting cards on Google SERPs (Search Engine Result Pages). It allows you to modify your appearance in the SERPs. You can add your name, hobbies, email address, phone number, social media links, and even your work profile.

Google Search Product Manager Lauren Clark said, “The new feature is aimed at helping the millions of individuals, influencers, entrepreneurs, prospective employees, self-employed people, freelancers or anyone else out there who wants to be discovered and help the world find them. Starting today, users across India can discover the People Cards on their mobile phones, in English,”.

“The safeguards include mechanisms to protect against abusive or offensive content and limiting the experience with only one People Card allowed per Google Account. For every new card, the user must authenticate the account with a unique mobile number,” she said.

Google Virtual Visiting Card

Individuals cards are intended for entrepreneurs, performers, business professionals, consultants, freelancers or anybody hoping to develop their online presence.

Here’s how you can create your own ‘Google Virtual Visiting Card’ 

The individuals who want to make their own Google virtual visiting card can do so by either searching by their own name or entering a search query “Add Me To Search” in Google. You can’t do this on a desktop browser as of now, only the mobile browsers are supported right now. 

Before you do that, ensure you’re marked in to the Google account which contains the data you wish to include in your card. 

Step 1:

Search for ‘add me to search’ in your mobile browser and click on get started.

Step 2: 

After you click on get started, Google will take you to the next page where you have to fill all your details like your name, location, occupation, education, hobbies, website link, social profile links, phone number, email id etc. 

The more information you provide to Google it makes it easier for people to find you. Though some people don’t want to add their phone number in this case, it is mandatory for authentication purposes. It will prevent you from spammers who can create a fake person card with your name.  

Step 3:

Fill all your details and click on preview, check all the details, and click on the Save button. Hurray! your person card is created successfully. 

If you’re not located in India, No worries you can still create your people card by using a VPN. 

Conclusion

This new feature by Google, like Lauren Clark said, is going to help so many freelancers, self-employed, entrepreneurs and startups. This can be a new way of branding, reaching out to your audience, and promoting your brand under your name.  You’re just 3 steps away from your own Google Virtual Visiting Card, making your online presence with Google’s new virtual visiting card today. 

What is virtual visiting card?

Google virtual visiting cards are virtual cards that can be created on Google Search. These cards are designed to help people who want to be discovered online and who want to share their work.

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Why Companies Turn To Digital Marketing To Survive COVID-19
Why Companies Turn To Digital Marketing To Survive COVID-19 admin

The ongoing Covid-19 pandemic has disrupted the functioning of the nation and many industries are still trying to cope with the New Normal.  All companies are burdened due to the changing scenario and have been vigorously experimenting with new ways to stand out in the competitive market. They are trying to overcome challenges and implement uncharted routes to sustain and grow amidst the pandemic.

This unprecedented event has shown us real difficult times but privileged times as well. As they say, every problem has a solution. This pandemic has introduced us to a whole new world.  While a few companies are fraught with uncertainty, most of the companies are becoming innovative and have utilized the lockdown situation to their privilege by shifting their businesses online.  Advertising agencies have seen an upsurge in the number of queries related to digital marketing and have been constantly recommending solutions.

Why are companies moving to digital presence?

The current pandemic has definitely changed the entire marketing landscape and even traditional marketing solutions have shifted to digital marketing.  Technology has proven to be a boon in such times for every individual and digital marketing has made things convenient for businesses due to many reasons.

Psychological impact on customers

Customers today are not comfortable venturing out. They are stepping out only in case of an immediate requirement. There is still a great sense of fear in people. And once the crisis resolves or rather gets easier on us, the psychological impact of the virus is bound to stay for much longer. The customers are still going to hesitate to visit the market place for any kind of shopping or other requirements. The entire consumption model will witness a change, pushing the customers to further resort to digital adaptation.

Retail has taken a major hit

With the entire nation going under lockdown; the businesses have taken a major hit. The current COVID-19 pandemic has highly impacted all the businesses, especially the ones that have had an only retail presence and no online presence. Digital marketing solutions have come to the rescue of these businesses. It provides them with a platform, to make their products and services visible.

 Reach the right customers

The pandemic has minimized travel and also prohibited transportation for a few businesses, nationally and internationally. Due to this, it is difficult for businesses to meet their customers or explain their products. However, digital marketing simplifies the process for businesses to be able to reach their target audience in any location and from any background. It also allows the customers to surf online, as per their requirement in choosing the right product.

It is measurable and convenient

Having an online presence helps the audience understand your company objectives or brand offerings, which helps them to build brand loyalty and credibility. Today, customers want to visit your website and check your social media pages before making a decision. They want to check your reviews and potentiality.

Especially in the current times, customers want to know the safety precautions you are undertaking without visiting your store or office. And all this information can now be provided to them online, at the comfort of their home.

But the question that would arise would be why digital marketing when you already have loyal customers who would still purchase from you. Digital marketing will help you not only widen your reach but it also helps in evaluating and measuring your customer base. This in turn helps you come up with innovative ideas for the growth of your brand. 

It is safe and accessible

Companies can be more accessible to the audience they are trying to reach. By having a presence on the web, your customers can reach you at any time and even now when the office is closed during the pandemic. By creating a website and implementing search engine optimization, social media optimization, search engine marketing, or social media marketing; your companies stand a better chance at garnering visibility. It also helps a company sustain itself in the competitive market since customers are able to find your business in the first few pages of Google Search and there are high chances of them reaching out to you before your competitor.

How digital marketing has helped a few businesses cope with the pandemic?

Out of sight is out of mind. With the current pandemic situation where most of the businesses are either working from home or non-operational; the only way right now to be in the sight is by being online.  A few are still wondering, why digital marketing has become a fundamental need for most of the companies today, Digital marketing is definitely a requisite need today to reach out to your audience.

For instance, a few retailers like grocery stores and food retailers have been operational during the pandemic, but a few were still not able to meet the demands of customers entering the store due to the limited supply of the products.  However, customers were able to find the products online. Brand’s online presence and delivery have really helped the customers acquire the necessary products.

Educational institutions and individual businesses have also taken to online presence and digital marketing. Digital marketing has not only helped them market their services to the right audience but also strengthen their brand image by providing the right information. Most of them have also taken to online teaching and are also releasing YouTube videos on various educational and informative topics. This has helped enhance their brand credibility.

There have also been businesses that have been existing for a really long period in the market and are used to retail presence. While it has been easier for startups to cope with the changing model, a few businesses are still trying to adapt to the change.  We are all aware that changing a long term mindset is an extensive process and it is complex to break the barrier of culture change. This is where advertising agencies have been playing a major role in helping the businesses cope with the changing model and make them realize why digital marketing is now going to be a necessary marketing strategy. They have been using their knowledge and experience to not only help the business compete online, but have also been assisting them understand the online market.  

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How You Can Use Content Marketing to Help Your Brand Skyrocket
How You Can Use Content Marketing to Help Your Brand Skyrocket admin

When last did you read, watch, interact with, listen to, or simply glance at something? Whenever you did that last, you most likely interacted with some form of Content Marketing (CM). This includes but isn’t limited to, an article, social media content, videos posted on any platform, and podcasts. CM surrounds us and is part of almost every tenet of our everyday lives. Therefore, as a brand, one must understand how to use it and as a consumer, one must be aware of how it influences you.  

content marketing

What is Content Marketing? 

Content Marketing (CM) is yet another part of the Digital Marketing field, potentially one of the most important parts, one may say. CM has a variety of definitions, however, the essence of content marketing can be captured in the following sentence: The continuous process of strategically creating quality content and using it to deliver a message, or a variety of messages on behalf of a brand, for the audience to find relevant, consume, and share. 

Marketing is a vast and endless field, content marketing has been a natural element since the beginning. However, understanding its role and influence in the field and on the brands that use it has been a more recent development, which brings us to focus on its optimization and growth. To fully understand how it can help your brand, it is imperative to first actually understand what it actually contributes to you.  

What can it do for you? 

There is a range of benefits to content marketing. As a brand, CM is like your one-stop shop for all things beneficial. With something for everything, CM takes on multiple forms to suit your needs and the interests of your audience. Be it monetary gain, a wider range of audience or something as simple as being reachable and relatable, social media and all other online platforms are the best way to go. However, to appease the traditional marketer, below are the benefits of CM:

content marketing

Increased Leads and Conversions:

With the wide range and uncomparable accessibility provided by the digital world, CM finds its home in the comfort of multiple, varying platforms. This allows access to a plethora of consumers from varying demographic groups, leading to an increase in engagement as well as conversions. 

Higher Returns on Lower Investments:

With CM and Digital Marketing, you have two options – to hire a professional agency or to hire professionals within your brand itself. Regardless of which option you choose, it will cost less than traditional and print marketing. The cost of a single hoarding can surpass the cost of running an advertisement on a platform such as Google and simultaneously increase your reach. 

Mutually Beneficial Relationship with Audience:

Providing relatable and informative content helps establish a relationship with your audience. They find value in visiting your various online platforms and in interacting with your brand. Simultaneously, high engagement leads to high levels of sharing, leads, and conversions. All in all, benefitting both – your audience and your brand. This also helps increase customer loyalty, as your value-adding content leads them to believe that their growth and development is important to your brand, as it should be. 

Tips and Tricks on having a Brilliant Content Marketing Strategy
  • Visuals and Infographics can be game-changers.
  • Writing relatable and shareable content will increase engagement.
  • Keep your content properly managed and have access to efficient management tools.
  • Create a link between varying Content Marketing platforms.
  • Use third-party, public platforms. Get your content out there, by using the resources available to you.
  • The curation of content is crucial and effective.
  • Fully understand and develop personas for your buyers/readers.
  • Make your content easily available, everywhere. 
  • Repurpose your old content with a twist. Get the same message across, but in different ways.
  • Find your audience’s favorite spots and meet them there. 
  • Write headlines worth a double-take. This decides how your content will be received. 
  • Convey your message as a story-teller, not a boring lecturer. Fables are more loved than lessons.

How you can use it to benefit your brand 

As interesting and vast as CM is as a topic, it serves no purpose if you do not fully understand how to use it and make the most of it. To help you fully understand this, the following brief strategy tips for each of these commonly used platforms for CM should provide a clear picture.

One of the best way of Content Marketing: Blogging

Create new, exciting and relevant content 

Blogs are the most widespread form of content marketing in today’s world. While that makes it an obvious and imperative addition to your CM strategy, it also makes it hard to stand apart. Thinking of unique topics, creating unique content and eventually producing a product like no other is neither easy nor realistic.

The best you can do is to take inspiration from existing content and find a unique perspective on it. Make sure you give it an exciting spin, and always ensure relevance. If your content does not add information and reliance on the lives of your audience, it serves no purpose. Always check your facts, plagiarism, and make sure you stand apart. 

Make it SEO-friendly 

Writing SEO-friendly content is the first step towards a successful CM strategy. Always ensure you conduct the appropriate and required amounts of keyword research and follow strict guidelines when writing your content. 

Keyword Stuffing and other Black Hat SEO practices can cost your brand a lot if detected. Blogs are the most effective platform for SEO and help your website gain visibility on Search Engine Result Pages (SERPs).

Promote your Blog

Use various platforms to promote your blog. Be it a clear tab on your website or sharing a post on various social media platforms, when you write a blog, use it. Not only will this help gain readers, but it will also make your social media feeds and profiles more attractive to your potential customers, employees, and business prospects. 

A mailer announcing your newest blog and a short description with a link to your blog on Twitter and LinkedIn and an Instagram story; that in itself should create a buzz and curiosity amongst the audience.

LinkedIn Content Marketing:

Industry Relevant Content

Make your content extremely relevant and informative for professionals and amateurs within your industry. Creating content that helps brands grow is highly welcome on various platforms and even more so on a platform such as LinkedIn.

With relevant content, not only do potential employees and business prospects see the range of your knowledge and ability, but it helps gain shareability and popularity among a range of professionals.

This may be sharing relevant news articles, industry updates and trends, or articles and content created by others. Anything that influences those within your industry and can make your brand’s content feed is relevant.

Promote your Content

Be it short review articles, creative campaigns or articles from your blog, make sure to post content of your own as well. While industry-relevant content is a brilliant way to find yourself on the radar of juggernauts within your industry, it is not enough to establish your identity.

Take the time out to scour through competitors’ content and understand what your audience would be interested in. Strategize, schedule, and create content that lives up to the standard. While the articles you share may be lengthy, remember to keep your captions and posts short and sweet. Attention spans on platforms with a constant influx of information can be very short. Make it catchy, important, and unskippable. 

Grow your Network 

LinkedIn is a professional, business and employment driven platform. As a brand on this platform, your main focus should be to establish an identity that spreads far and wide within the industry. 

Connecting with brands and individuals who play a part in your industry is one of many extremely important steps towards using content marketing to grow your brand. With the help of the LinkedIn algorithm, it is easy to find people that fall within various industry umbrellas. Use the resources available to you as a brand and as an individual representing the brand, and make the most of these connections. The right connections can help with sharing and promoting the content you post. 

Twitter Content Marketing:

Use Content to Connect

Unlike LinkedIn, Twitter is the platform behind every major trend and the start of the most important revolutions. This is where brands find their identity and build a loyal following for every other platform. As a brand, you have the opportunity to use the content you share and promote to make a lasting impact. Be it in the professional sphere or the social sphere, Twitter offers you the opportunity to make a major difference in the growth trajectory of your brand. 

Use the content you share to connect with your audience’s ideas, thoughts and trends without losing track of your brand and industry. Put your best content with articles, blogs and news that’s relevant. Always remember to keep it short and sweet in your posts and captions on Twitter. 280 characters may be the limit, but you’d be better off keeping it far lesser than that. 

Promote your content

All social media platforms, if effectively utilised can be the biggest step towards promotion of your own content. As mentioned above, Twitter is the platform that initiates the most change in the world and brings brands to the center of everyone’s attention.

While retweeting content produced by stars of your industry is good, make sure you utilise what Twitter has to offer. Share, promote and post your own content, be it a post to celebrate any occasion with your audience or a blog that helps them understand the best way to grow as a brand or an individual in your industry. 

Create Twitter Lists

As a Twitter user, you can create Twitter Lists, which is a compilation of various categories of profiles you can use to find, compare with, and share relevant content. You can create multiple lists such as “Competitors”, “Industry Leaders”, “Industry Updates”, so on and so forth to always stay updated and relevant. 

This helps filter out the content you see when you visit a list. It helps you stay at the top of your game, see what you can produce to keep up with your competitors and leaders and helps you keep tabs on your industry.

Instagram: Content marketing 

Carefully craft creatives

Instagram is a visually focused platform and your brand should embrace that in the best way. Create images, graphics, gifs, videos and other posts that make your audience pause their scrolling and read your content.

While it is generally advised to keep your captions short and create convincing and engaging post copies, it is also okay to provide a little detail in your captions. Uniqueness, creativity and the ability to hone and appreciate a trend with your content are crucial factors for making an impact on Instagram. Use the right hashtags, follow the right pages and tags and keep your head above water when it comes to the constant, 

Use IGTV

Instagram TV, more commonly referred to as IGTV, is a standalone app created by Instagram itself that focuses mostly on video content. Ideal for businesses, brands and influencers, this platform presents a brilliant opportunity to create and distribute video content.

With these videos being available on the original Instagram app as well, people and brands have been using it to connect with their followers and other wider audiences in the ‘Explore’ section. Creating reaction videos, tutorials, prank and challenge videos, IGTV has taken the visual content and digital marketing world by storm. Use this to your advantage. Be it live videos with people from within your company, are well-created animation videos with a clear message, make your impact now. 

Use Insta Stories 

Instagram Stories are uploads that stay at the top of our feeds for 24 hours. These can be images or videos and last for a maximum of 15 seconds. However, Instagram has made it possible for business profiles to use these stories to link anything they wish to promote to their followers and anyone else that views their story.

With the ‘Swipe Up’ feature, you can link your new articles, blogs, or even your website and products to make it easy and accessible for your followers. Make sure the image/video that you use to link out is engaging, attractive, and intrigues those who view it. Always focus on what your audience would like to see, and what about the content you are offering them is attractive and engaging, or you may receive views but lose out on conversions. 

YouTube: Content marketing 

Create Diverse Content 

Youtube is a limitless abyss of content and information. With absolutely no end to the kind of content available on this platform, standing apart, being noticeable, and bringing something new to the table is difficult, to say the least. Therefore, when creating videos for this mammoth platform, make sure you create a range of diverse content for varying audiences. 

Youtube is used by people of all demographics and if you want to make a lasting impact, you will use that to your benefit in the best possible way. Your channel should be equipped with informative, helpful and creative content, so your followers know where to be when they want good content within your field. If you take your blogs and turn them into talks, record videos with your employees, make yourself a human and interactive platform, you’ll be the next big thing in your field. 

Link it to your website 

Use this platform to create brand awareness and awareness about all your other platforms, particularly your website. Using videos on your website has been highly beneficial in giving visitors a reason to stay.

Make your Youtube videos visible on the website and make your website available on your Youtube videos. Provide your audience with the opportunity to explore your company further, maybe even visit your blog and see what more you have to offer. Ensure that you do not compromise on the quality of your website, your blog, and most definitely do not compromise on the quality of your videos. Creating a lasting impact in today’s world is difficult but can be done; ensure that you do your research and make the effort to do so.

Conclusion

Content Marketing is one of the oldest fields and yet one of the youngest in the world of marketing. Grabbing onto this opportunity while you can and making an impact, is easy in the digital world. So, what is stopping you?

Refer to major digital marketing agencies and communication companies and see what they have to offer in terms of information and guidance for the growth of your brand. Seize the day, Carpe Diem, take the chance while you can, and in due time you will be the brand people refer to when learning to grow effectively.

What is content marketing in simple words?

Content marketing is a strategic marketing approach involves creating, distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately to drive profitable customer action.

What are the types of content marketing?

There are various types of content marketing like blogging, podcasting, infographics, emails, ebooks, lead magnets, visual content.

How effective is content marketing?

Content marketing is the most effective tool as it generates more than 3 times as many leads, it is easy to begin, and popular with consumers.

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How Do Hashtags Work | How to Use Hashtags : A Simple & Quick Guide
How Do Hashtags Work | How to Use Hashtags : A Simple & Quick Guide admin

Hashtags are used to categorize social media content into easily navigable lists. Whatever social media channels your company utilizes as a part of its social media campaign, learning how to hashtag can help improve your brand’s contribution to social media. This article brings out the fundamentals of using social media hashtags successfully, how do hashtags work, and why you should use them.

how to use hashtags

What is a Hashtag?

A hashtag(#) is a content identifier. It lets those who are interested in a specific topic easily find content on the same subject.

Hashtags are often used on social media platforms. They rocketed to fame on Twitter. Twitter first introduced social media hashtags in 2007. However, you can even use hashtags on other social platforms, such as Instagram, Facebook, Pinterest, and Google+.

Basics of Hashtag

  1. They usually start with #, but they won’t work if you use space, punctuation, or symbols.
  2. Make sure the accounts are open to the public. Otherwise, any non-followers cannot see the hashtagged content you post.
  3. Don’t put too many words together. The best hashtags tend to be fairly short and easy to remember.

Why Should I Use Hashtags?

1. Increased connection with your followers:

Using hashtags in the posts implies taking part in a discussion on the social media platform. And most significant of all, it makes your posts visible in the discussion.

This will contribute to greater interaction, increasing the brand’s social network participation by shares, likes, comments and new followers.

2. An opportunity to establish your  brand:

Creating a branded hashtag can be an efficient way to promote your brand and engage with newer audiences who like the same type of content.

3. A way of conveying support for social concerns:

    Using a hashtag that is related to a topic beyond your brand is a way to rally for a significant cause or issue. Like #climatechange #womenempowernment #mentalhealthawareness etc.

4. Add context to the posts on social media:

You don’t have a ton of space on Twitter to write a caption. You’ve got 280 words to be precise. Longer captions are not necessarily the most powerful on Instagram. The same thing for Twitter, Instagram, LinkedIn, and some other platforms — sometimes less is better.

Using a hashtag can be an easy way to contextualize what you’re thinking about, without wasting valuable characters or making lengthy captions.

5. Help the target audience find you:

Users will follow hashtags as well as other accounts on Instagram and LinkedIn. Using a few common hashtags can be a great way to help new users discover your brand.

For example, if you use #adagency on your Instagram posts, anyone who follows the hashtag will see your recent post on their page. You may be able to attract some new followers this way.

how do hashtags work.

How To Do Hashtags:

1. Track influencers and competitors in social media:

Start with a comparative evaluation of social media. Gather intel about your competitors and any important influencers within the niche of your brand.

Please note which hashtags they use most frequently and how many hashtags they use in each of their posts. This will help you understand how your competitors communicate with your shared target audience and what keywords they prefer to use.

2. Use of tools like AllHashtag

AllHashtag can help you find the best Twitter hashtags or Instagram hashtags for your brand. With this tool, you can check for any hashtag and see how popular it is.

3. Related Hashtags:

If you already have a clear understanding of which hashtags perform well for your brand, consider utilizing related hashtags. These might be a little more specific than the popular hashtags you’re already using, which might help you connect to a more targeted audience.

Instagram shows the related hashtags just above the “Top” and “Recent” tabs when in the Instagram Explore section.

4. Analyze which hashtags have been popular in past posts:

Keep note of every hashtag you used on past posts. Analyze which topics were the most successful, and see if there’s a theme in the hashtags you’ve used.

If you find that some of your most popular posts still include any of the same hashtags, make a point of using them in your future posts.

How To Do Hashtags On Every Platform:

Let’s find out quick, easy-to-read tips for using hashtags on various social media platforms.

1. Hashtags on Twitter:

The optimal number of hashtags to be used is 1-2

You can use hashtags anywhere on your Tweets. Using them to highlight a keyword at the beginning of the tweet, at the end of the background, or in the middle of your post for highlighting a keyword.

You can also add hashtags in your comments when you retweet, in your replies and in your Twitter bio. 

You may also type the hashtagged keyword in the Twitter search bar to search the hashtagged content. 

Find trending hashtags in Twitter’s trending topics. Technically, you can use as many hashtags as you want in a Tweet, under the 280 character limit. Yet Twitter advises that no more than two be included.

2. Hashtags on Facebook:

The optimal number of hashtags to be used: 3-4

Hashtags can be used in any part of the published Facebook post or comment.

Hashtags are often useful for grouping posts by theme or topic in private Facebook communities.

You may also check for a hashtag with the Facebook search bar.

Tap on the hashtag to discover Facebook posts using the same hashtag.

3. How To Hashtags Instagram:

The optimal number of hashtags to be used: 30 max. 

Knowing how do hashtags work on  Instagram is very essential, as a post with at least one Instagram hashtag receives 12.6 percent more engagement than a post without a hashtag. Include hashtags after publishing a great Instagram caption. You can also include hashtags in the comments section as you interact with your fans. You can use up to 30 hashtags in your Instagram posts. It is also possible to include hashtags in the Instagram Bio profile of your brand.

You can also search for hashtags in the Instagram Explore section.

Follow the hashtags. This means that the content of any creator will appear in your feed as long as it includes the hashtag that you follow. This is how to hashtag Instagram.

4. Hashtags on Youtube:

The optimal number of hashtags to be used: 2-3 

Add a few hashtags to your brand’s YouTube video title or description.

Tap on the hyperlinked hashtag to see a list of other videos that use the same hashtag as well.

5. Hashtags on Linkedin:

The optimal number of hashtags to be used: 3-5

You can incorporate hashtags both in the published post to LinkedIn and in the LinkedIn article that you publish. Also, you can search for hashtags using the search bar of the platform.

See trending LinkedIn hashtags in the “News and Views” section of the home page.

6. Hashtags on Pinterest:

The optimal number of hashtags to be used: 20 max.

When using Pinterest for business, use Pinterest hashtags when writing a description of a Pin. Consider Pinterest as a search engine. Use hashtags that are searchable and contain important keywords.

Final Thoughts:

Hashtags are an incredibly common feature of most social media platforms and can be used by brands in their marketing strategy for reaching out to more people. A creative ad agency can help your brand to reach the next level. It’s important to make sure you use the best tools to research, create, and monitor all the popular hashtags associated with your brand.

What is a hashtag and how do you use it?

A hashtag is simply a keyphrase introduced by the hash symbol #, it is a type of metadata tag used on social networks such as Twitter, Instagram, Facebook, Linkedin, and other microblogging sites. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content.

How do I find the most popular hashtags?

There are various hashtag finder tools you can use to find the most popular hashtags in that tool you can also check on the popularity of any hashtag.

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