Product photography is vital for any business. Especially during the current pandemic, it is not feasible for consumers to visit the store and view the product. Most of the communication today is taking place digitally. People are sharing photographs of their products through various applications and platforms, based on which the consumers decide to make a purchase or not.
Product photography has been ‘the need of the hour’. It is an utmost necessity for every product. Product photography is a visual representation of your physical product. It gives your consumers a notion of how your product looks. In the E-commerce market, a photograph of a product is the first element that attracts the consumer, and then the consumer looks into further specifications of the product. There are a few product photography tips and product photography ideas that one should consider for taking photographs of a product.
Your product photograph should be aesthetically pleasing, irrespective of what you are selling. To make your product appealing, consider the below-mentioned pointers that will help you take amazing photographs.
Ensure that your main product is in focus. Consumers should easily identify what you’re trying to sell with the photograph. For beginners, using the rule of thirds is the most effective way to click a good photograph. Draw two lines vertically and two lines horizontally, forming nine equal sections, in your mind. Then focus the main product at the intersection of the lines to get the right frame. This helps to balance the whole image.
Using bokeh professional product photography helps you give a fancy image with the product in focus. Bokeh is clicking the main product with a pleasing effect of a soft out-of-focus background. You can also take a macro shot of a product, such a shot entices a consumer to buy the product. Macro photography is an extremely close–up shot of the product that showcases the product detailing. Macro shots are usually taken for products like jewelry, circuit boards, guitar, food, etc.
Create an appropriate background setting that gives the consumer a fair notion about the product. The settings of a photograph help people understand the utility of a particular product. As it’s often said, ‘Don’t sell a product, sell its benefits’. When people can imagine themselves using the product, it will help sell more.
For instance, when you’re clicking a photograph of a cupboard organizer, it will give consumers a better idea of the product utility if you click the organizer with clothes, towels, or books placed in it. You can also click a product with a background, without a complete focus on a product. You can use contrasting colors to attract attention or ignite the thoughts of the consumer. For instance, clicking a bag with a model or a beater immersed in a coffee mug.
When you are clicking a product, there are various product photography techniques to showcase the product elements. Basis the type of your product, you can select the product shoot ideas that will be appropriate for your product.
You should click all the variations of your product, for instance, all 4 colors available for a particular bag. One of the important product photography ideas is to click a product in use. Also giving a real touch to the product is more appealing to a consumer than clicking a photograph with a plain white background. Featuring real people in your shoot helps to connect with the consumers. You can also use additional props to brighten your product with that extra touch. For instance, placing bakery utensils around the cake will make your cake look more interesting.
The angle you click your product from can make a huge difference. You should understand how different angles and different model poses make your product look. Take multiple shots from different angles to get the best strategic shot. As a beginner, you can also use these product photography tips to experiment with angles.
When you are clicking for a professional purpose, it is advisable to use a professional camera only. You can use a DSLR or mirrorless camera for clicking photographs for your website or E-commerce page. Using a professional camera helps you get a high-quality product photograph.
Some of them also use their smartphones. Depending on your smartphone and its camera quality, you can use it for clicking social media photographs. Following the above-mentioned product photography ideas, you will be able to click decent standard photographs with your smartphone for social media uploads as well. If you are a beginner, there are chances that your hand will tremble even while clicking from a smartphone and will eventually lead to blurry pictures. Using a tripod helps your hand to stay firm and prevents your hand from trembling.
A good quality tripod is suitable to click from any angle. It is very effective for different types of photography, especially when you want to click different products from various perspectives. Before selecting a tripod, ensure that the tripod stand is robust and durable enough for your product shoots. Whether you are clicking with your smartphone or a professional camera, using a tripod can help you click a better standard photograph. A tripod helps to add stability to your product photography ideas and alleviates your shoot experience.
Irrespective of the equipment you are using for product photography, it is very important to consider the basics of lighting. You can either use natural lighting or studio lighting. This will depend on the product and the platform for which the photographs will be used. Photographs with natural lighting can be used for social media. If you are shooting outdoors, then a suitable time to shoot is early morning or late afternoon when the sun is present. If you are shooting for a website or an E-commerce platform then you need a studio lighting setup to get the required photographs.
Post your product shoot, you should check if the output of the shoot is similar to what you were expecting. If it is not the case, then one of the most important product photography ideas is to edit the photograph. Editing your photograph can make a little magic happen.
Once you are done with your shoot and you have good quality images then editing is the final stage of product photography. If your product was clicked in good lighting then you can use that photograph by resizing as per the platform you want to use it for. In the absence of good lighting, you will need to edit the picture and balance the lighting in the image. For this, you can refer to photography tutorials or hire a good editor who could do the work for you.
Colive offers ready to move rental homes in 150+ cities such as Bangalore, Chennai, and Hyderabad. The major objective of the brand is to “Create the future of Living” and to become India’s most valuable community living brand.
Co-living is a modern form of housing where residents share common interests & values in a shared economy. The brand offers rental homes that offer flexible and affordable options for students, working professionals and others giving them the comfort of urban living.
The rooms are designed to cater a home to all users. The interiors and common spaces are designed with premium amenities and tech enabled security features.
The brand offers smart, secure, stylish serviced rooms built for your comfort.
Website: https://www.colive.com/
Colive approached Moshi Moshi with two primary objectives of getting the users perspective of the brand to be changed on social media and also generate more check-ins into the Colive homes.
The brand was looking forward to doing the same by means of running strong social media campaigns and running Search Engine Marketing.
The brand’s social campaigns were mainly categorized into the following four funnels to solve multiple issues that the brand was facing:
The visual identity of the brand was revamped to suit the brands personality and content was modified by developing a strong brand tonality which resonates with our audience.
Over the span between October ’21 to January ’22, the brand saw a promising growth across its social channels, with about 908 followers, 34,11,250 accounts reached and 11,901 accounts engaged.
Are you struggling to get your brand presence improved on social channels, then Moshi Moshi is right at your service.
CONTACT US: +91 9148544178 | +91 91102 48081
MAIL US: sales@moshimoshi.in
WEBSITE: https://moshimoshi.in/
The first known animated film was made in France in 1906, named Humorous Phases of Funny Faces, and was produced using chalk pictures. However, with the technological revolution, the picture of animated videos changed forever! Beyond that, with the expansion of the internet, animated videos for business became a key tool to attract more consumers and create better brand value. Yet, it happened steadily.
Other small animations were made, yet the main energized animation with synchronization was made by Walt Disney in 1928, called Steamboat Willie. After nine years, Disney released the first full-length feature film, Snow White. And in 1993, software for 3D animation was made. Disney animated short films give out a strong impression and are always fun to watch. Bao, an animated movie which is a Walt Disney production, won an Oscar for the Best Animated Short Film at the 91st Academy Awards.
The current statistics highlight that 83% of advertisers believe that animated video marketing is developing importance and that 53% of customers engage in with a brand after viewing a video via social media platforms. The report additionally states that digital video advertising spend has expanded by 53% since 2016. The insights are clear, additional time is being spent watching videos online than at any other time. Individuals love visual substance and can process visuals multiple times quicker than text, particularly when the picture is moving. Animated content specifically, catches the eye of customers in under 1/10 of a second.
We all use social media on a daily basis, every time we scroll we get attracted and engaged to videos, mainly to animated videos. Through social media, we can advertise our brand where videos will play an extraordinary method to increase user engagement, brand awareness and can be an extremely powerful tool to drive customers to take action on your website – which leads to an increase in the conversion rate.
By advertising in a more progressive or creative manner, businesses and brands have the advantage of leaving a vital impression to present and future clients. Businesses can give further knowledge into their purposes, values, and goals – giving their customers a better understanding of who they are as a business, what they stand for & and how they can help their customers.
At the point when you’re managing a complex idea or product, trying to clarify it solely in content structure can be highly challenging. Depending upon how the copy is written and how technical it is, the audience may or may not engage and connect with it. Animation Videos are an incredible method to pass on specialized and complex thought or message as a short story.
When users see video content on a website, Instead of bouncing back, they are 100% more likely to spend more time on that website. Likewise, 64% of individuals are more likely to perform an action, regardless of whether that is filling out a contact form, or making a purchase when they’ve seen a video.
If you use an animated video to describe all your products and services, they are bound to watch the whole video rather than reading text content on your website, animation is permitting your content to connect, so the client feels a familiarity with your business. Adding a call to action at the bottom of the video is another great method to drive them to make a further move.
The way animated children’s films and cartoons plan to grasp attention through entertainment and creativity, cartoon marketing strategies likewise expect to catch eye utilizing these systems. The animation is mostly used for entertainment rather than being thought of as a marketing tool, therefore consumers are more likely to pay attention to animation rather than traditional ads.
In addition to the fact that animation is an extraordinary method to tell a story and connect with your audience – Animation is full of endless possibilities, it shouldn’t be real or accurate, it can be fun, innovative and imaginative, and creative. It’s an incredible method to flaunt your brand character.
Animated videos are a great solution for keeping your content fresh. If you need to adjust your video substance to interest an alternate audience or change your messaging or visuals, the animation is a lot simpler and more cost-effective to alter instead of reshoot the whole video.
The animation is a great promoting & marketing tool. It’s an extraordinary method to begin associating with your customers, make them remember you, connect new audiences, and drive more conversions.
Looking for the best animation software for beginners? Check out this section including some of the most popular animation software. Let’s begin!
This software is for all levels of users – suitable for beginners as well as professionals who want to make engaging and attractive high-quality animations. With this software, you can create custom 2D characters, select characters from the huge database, and import PSD character templates. You can easily make any static picture move by applying different movement formats given in the library, even 3D movements.
This software is ideal for beginners in video making. Stop Motion Studio will assist you with making stunning 4K stop-motion animations that can without much of a stretch be blended in with 2D style drawings painted directly onto the picture. With the frame-by-frame manager improved with super handy features, you have an incredible and affordable application for your device.
This software is considered as one of the easiest 2D animation software available, Digicel FlipBook permits you to make traditional frame-by-frame animation. You can draw directly onto the software or output your paper drawings – it’s totally up to your inclination! The software likewise permits you to make stop motion animations if that is the sort of activity you are searching for. Supported with extremely valuable features, Digicel FlipBook is an amazing and powerful software for conventional 2D animations.
Blender is a cross-platform free 3D creation suite offering an incredible arsenal of tools. By utilizing Blender, you can make animations, computer games, renders, models, and more 3D based projects. The software is open source and created by numerous supporters from around the globe. The feature-rich 3D suite programming is well suited for beginners, as well as advanced users.
This is the most powerful software for animation production. Toon Boom Harmony is a software with which you can make any sort of animation, be it traditional drawn animation, Flash-style cut-out animation, a mix of 2D and 3D animation, particle effects, etc. This well-known software offers advanced tools and features for drawing, rigging, animation, and basically, all that is required from any animation software.
There is always a never-ending love for cartoons. Nowadays, cartoon video marketing is ruling the advertising industry. Industries started using creative cartoon videos just to attract customers to their products…
Cartoon marketing videos give you the intensity of the story to emotionally connect and win the love of your audience. These cartoon videos are utilized to improve brand awareness by entertaining and engaging the audience. These cartoon marketing videos are utilized most successfully to make brand reviews on web-based life and different stages. They are widely utilized by B2C brands to drive referral traffic to your website pages. These videos are commonly structured around brand mascots leaving story gaps that are completed on landing pages. Cartoon videos can drastically increase employee engagement and proficiency levels.
If your business doesn’t have videos you might be missing out on one of the fastest-growing segments of digital advertising. Animated marketing videos are a great way to tell your story to the audience and to communicate highly complex ideas in an easy-to-digest manner. These are cost-effective & easy-to-manage.
Take your business to the next level with animation videos. Engage more, rank higher, and enjoy more conversions. Create content and blow your audience out of the water.
In our previous blog animated videos for business, we have already discussed the basics of animation, why it is important for business as well as different animation software for beginners. Now, let’s understand the benefits of animated videos.
In this blog, we will understand in detail why animated videos are important for a business. And what are the benefits of animated videos & explainer videos, that can help your business grow? Before that check out this video:
Animated videos are incredible for sharing your business stories with your customers, sharing a relatable side of your business, and sharing highly complex ideas in a simple way. Animated Videos are the best medium to engage the audience, easy to understand, rich, & cost-effective. Give it a thought and create animated videos for your business.
There is various cloud-based animation video software on the internet, using which we can make explainer animation videos, presentation recordings for YouTube, product promotional recordings, infographics, mobile application promotions, corporate videos, and much more.
Explainer recordings are short, animated videos that clarify a thought in under 90 seconds. They’re fascinating and straightforward – with the assistance of a reasonable message and appealing visuals, these kinds of videos rapidly catch the crowd’s attention. An explainer video is useful and educational; it communicates what your organization offers, how it’ll assist your clients with their specific issues, and why the products or service your organization offers is the best option. Furthermore, it does all of that in under a couple of minutes.
Here are the most common uses & the benefits of animated videos.
You understood the basics of the explainer video, Now let’s talk about the main characteristics of explainer videos are:
With these characteristics, it’s easy to guess but difficult to think about why explainer videos are so well known; they convey the best sales pitch, every time.
Apart from the above-said factors that add to business growth, the benefits of animated videos likewise are higher returns in your business investment. So, by using carefully created animated video, it will be easy to share the necessary message to your intended audience and remain in front of the market competition.
Moshi Moshi Media produces high-quality custom videos for our clients. We create videos that focus on the specific needs of the clients. If you are convinced, why not let us make an animated video for you? Have a look at our video models and afterward call us! We offer expertly made videos at an extraordinary value price. This is how we do it:
Video marketing is the strategy designed to create, curate, and utilize videos to promote the products or services of any business to their target audience.
Video is effective because they are engaging, entertaining, and gives huge ROI (Return on Investments) to the marketers through different channels.
There are various software available to create animated videos like Blender, toon boom, stop motion studio, etc.
Storytelling is an art and an animated video helps you tell a story in a visually appealing way.
Whether you are an innovative app development company or a finance solution platform, you may have huge amounts of data, complex modules, or features that keep updating every now and then.
Hence, it is essential to use a fun and exciting technique to explain complex data in a simple way. This is where we act as your facilitator. We help you to not only communicate your services well but also reach a larger customer base.
A good script is a crucial element in making an exciting animated film. To write a good script, we first understand your data and messaging. Basis this, we segregate the complex data to simplify it for the viewers. Then, we work on an appropriate storyline with all the intricate details consisting of characters, backgrounds, transitions, audio, etc.
Ref – Zoom Car Scripts
A storyboard is a process of representing your idea and script in the form of pictures. Once the script is approved, we transfer the script into an illustration. The characters are put on a paper in the form of sketches that provide a basic understanding of how the script will look along with the backgrounds, moments, etc. It is basically a visual representation of how your animated video or film will appear.
Choosing the right color palettes for a business’s website can be extremely hard! There are so many intriguing colors out there and it can be overwhelming for an individual to select just a few. Everyone has their favorite colors that they like seeing. Colors are a way to express and showcase one’s personality. Adopting the right website color palettes in any business is essential.
The right website color palettes can help boost the ROI, sales, and credibility of a brand.
Although choosing schemes takes time and careful planning, they can have positive long term effects. The color schemes will influence how a customer views a brand, so brands must make sure that they select the best website designs and themes for their websites.
Let us first understand the significance and importance of color schemes.
Brands now need to adopt any and every way to stand out in today’s market. Creating something truly memorable can help set brands apart from each other. Color is a great way to do this.
Studies have shown that brand recognition can increase by 80% with the use of colors. If a brand has already established a color scheme, they must use it across all communications, including their website. The color scheme will create memorability in the minds of the customers, which will increase their trust in the brand.
Many customers initially assess a brand, based on colors alone. These impressions are made almost instantly. To deal with these quick judgements, it is best if brands follow and take advantage of the psychology of colors.
Every color has a set of emotions and meaning attached to it. Brands can choose what emotions a customer must feel when they visit their website. For example, if they run an online grocery business, the use of green can induce feelings of freshness, nature, and health. The color alone will motivate customers to buy vegetables or food supplies from their website.
Similarly, if a brand runs a tech company, then colors such as blue, white, and grey are recommended as they communicate advancement, innovations, precision, and industry.
Every color has a story, and brands must carefully decide what story they want to tell.
Another significance of color is that it can help brands highlight specific objects. The more an item stands out, the more likely it is to be noticed. This advantage can help brands sell specific products/services.
It is preferable to have one strong color that is attention-grabbing and effective, paired with subtle supportive colors.
Other than running a website, brands are also constantly occupied in running an entire business. Large portions of their days are taken for decision making, planning, organizing, and leading. Spending long hours on just design and color palette is not an optimal use of time.
Identifying a color scheme or palette saves several billable hours. Once the colors have been decided, all the design-related decisions become easy. Consequently, less time is spent on creating new pages for the website.
For a trendy and catchy website, one of the best website color palettes are shades of red. Red is a popular color that several brands have incorporated in the last few years. The reason for this is that red is a dynamic color, popularly used to emphasize elements on a website. It is a bold color that gives a “pop”, adding life and excitement to a webpage.
Since red is such a strong element, brands must never pair it with another strong color. For example, when red is paired with colors such as light green or bright yellow, the contrast doesn’t appeal to the customers. But if red is paired with muted and soft tones, then something truly aesthetic can be created.
This color scheme works well since it adds elements of creativity and attraction. It will inevitably promote the brand’s identity in the market.
For legibility and visibility, most people opt to write content in black for websites. A great way to bring more traction to websites is by pairing this black font with brighter color schemes. Shades of pink are good examples of this. Soft or bright shades of pink stand out behind jet black writings. These website color palettes draw a lot of attention and have a huge aesthetic appeal.
Pink is often associated with only female customers, with the belief that it is a feminine color. This is far from the truth. Pink themed websites attract all genders because it is modern, chic, and artistic.
Several brands have taken their business to the next level with the adoption of soft color themes on their websites. Subtlety on websites is the trend this season. Many customers enjoy non-jarring designs since it gives them the mental space to focus on the product/service on the website.
Soft tones work very well because they give the website enough white space. The user engagement increases due to the classiness and sophistication of the website.
To match the overall design and theme, brands must ensure that the written content stays to a minimum, as too many words can reduce the customer’s interest in the website.
Soft tones are best suited for fashion related websites. Clothes, jewelry, shoes, accessories, etc., can be easily highlighted in the presence of soft and subtle background colors.
Retro color tones have made a huge comeback this season! With the widespread pandemic, several people have been left with feelings of nostalgia and memory of “the good old days”. These thoughts have definitely inspired old color schemes and “back to the basics” themes for website colors.
Many top brands are using the western 80s and 90s color themes for their websites. They have also found great blends of the old and new to create unique themes like never before.
Orange and reds are definitely a part of this trend as these two colors evoke feelings of warmth and nostalgia of childhood and teenage years.
When brands are working with retro website color palettes, they must keep in mind who they are trying to reach. The design should match the target audience’s likes, preferences, and age group. For example, innovative tech companies using retro themes would never make sense!
Brands must ensure that no matter which palette they select, it should resonate not only with their brand image but also with the customers and target audience. They should choose website color palettes that maintain the attention of the customer during their visit to the brand’s page.
In order to stand out, brands can also choose to select a different color scheme that hasn’t been used before in their niche/industry. They can test these new colors out and see if their customers are interested in them or not.
If not, brands can simply swap those colors for new designs and themes. They must give themselves the time and opportunity to make their site as appealing and memorable as possible.
You don’t want your amazing website to simply become another domain URL, do you? But you would like it to be a strong marketing tool for attracting prospective clients. Check out the below stats for web design.
Whether your company is small, big or intermediate, well-established, or new, an amazing website will generate sales, foster goodwill among clients, and deliver clear marketing messages. In this blog, we will discuss how to build a website from scratch.
An amazing website is your corner of the internet. You don’t need a Facebook profile, or an Instagram account, or even a prototype. You need a website to get the best for you, and your company. A website will reveal who you are, and will give you the best look possible.
So now you must be wondering, “how to build a website from scratch?”
It is important to discuss why you need a good website for your business before you come to this point.
Be it business, hobby, passion, or a simple product you’re talking about. Expressing yourself via your website has no boundaries! You can experiment, engage with your clients, and reach a large international audience with just a click!
The very first impression is the best. When the audience visits your website for the first time, it takes them just a few seconds to formulate an impression about your business. So it is important to give a positive impression as it impacts your audiences’ perception of your brand.
Is a poorly designed, obsolete website trustworthy? Undoubtedly no, right?
Your audience may think that your business and approach are as outdated as your website design.
Having a website available gives your business a level of authenticity because the first thing a customer searches for is your website.
Your amazing website is also your front and salesperson.
Apart from being your identity, a website is also your business card to all potential clients. It works for long hours, takes no sick leaves, and is available to your client 24/7.
What’s best is that they don’t take extra pay for it! They are affordable and cost-efficient, depending on your requirements.
Websites also have unlimited office space. So you can work, grow, and expand as much as you please.
Website advertising for you in the best way possible. They are your best marketing team who are forever present! They give details about your work, make you credible, and give you an edge over your competition.
Websites also help with brand building, don’t they? How many times have you purchased something because of a good website? Or when has a bad website changed your mind about the brand?
Your website is your online profile and hence they reflect and communicate who you are.
Now comes our foremost question, How to make an amazing website? This question can be answered with the help of several points. How to build a website from scratch is not always about technology. Some key principles can make a website great.
Our approach to how to make a great website is quite direct. “Don’t build a website because you need one. Build a website because it accomplishes a goal.”
Once you have a clear goal then it’s not a challenging task to add or remove elements.
When we started working with Sumanahalli, a society for the treatment of Leprosy afflicted individuals in and around Bangalore, their website wasn’t updated to the requirements of today’s users. Their content wasn’t arranged appropriately which obstructed users from getting the information they needed.
It is important to note that you must not stuff your website with unnecessary content, only create quality content on your website. All the extra content needs to be ignored and removed since it takes away white space which is needed to make your website look great.
We revamped their website by changing their whole layout. Decluttering the design and formatting it by viewer engagement was our biggest triumph.
Their credentials and pertinent information was added to the home page, making important content more accessible. We also added their portfolio to the home page, to make their work more notable.
Larger fonts were used, making the content more clear for the user. Their new website looked more clear and easily conceivable.
How to build a website from scratch is a challenging question. You are targeting your audience and communicating with them. If you wish to successfully communicate with your audience, make sure you don’t confuse them.
In order to achieve this goal, keep the navigation simple and avoid creative titles by using conventional titles such as “About us”, “Services”, “Contact”, etc
4-5 titles are adequate. More confuse the audience. Always remembers navigation is meant to be used, not to think.
Images immediately communicate with the audience. You should give a summary, a testimonial or story with depth and meaning and offer a far more engaging experience than writing alone.
For effective interactions, visual elements are perfect. But never make the website look crowded or cluttered with lots of videos and photos. Too many images hinder the overall aesthetics of the website.
Talking about the technical sides of developing websites for any business, these are the questions normally come up:
To build a website for your business, you should select a website builder software. WordPress, Wix, Squarespace and Weebly are some of the most common site builders out there.
WordPress, an open-source software package, is the most versatile builder of websites. You can customize your website to match your core content using WordPress.
What are WordPress.org and WordPress.com? The former is where we can find the free WordPress software that can be downloaded and run on your web server.
The latter is the service that proffers websites that run on WordPress. You can sign up for a free account and receive a fully operating website. You can only use a subdomain on WordPress.com — like mywebsite.wordpress.com
Creating a website with Google Sites is another way to build a website. Site is a service provided by Google which helps you build websites. With only a few clicks, you can use the freely accessible web service to make creative and interactive websites. No knowledge of HTML is needed!
HTML is the code that converts your template into what your browser will be able to show. There are lots of frameworks and software available that will help you create websites and templates. It will then translate all of that into lines of code read by your browser and turn it back into your design.
The design and concept of your website is a significant part of your online marketing presence. Your website is your identity, the unique portrayal of your image.
Now that you know how to build a website from scratch, you should know that a website will help you achieve your business goals. You must invest in developing a website that provokes people to learn more about your business.
We help you communicate with the world, and connect with the viewers. We create a home for your brand to live on.
We have worked with many more clients. And we would love to work with you!
Visit our website- https://www.moshimoshi.in/
Or reach us on Facebook and Linkedin.
Contact us: +91 9148544178
Email us: sales@moshimoshi.in
We’d love to hear from you, we are great listeners!
A website is the best way to provide value-added services to your customers and clients. whether our business is small, medium, or large we must have a website for our business.
Web design is important because it gives a strong impression on your client's mind. Good web design keeps the visitors engaged.
Good websites are clean, professional, organized, user friendly and ones having fast loading speed.
