Google Core Update December 2020 : Rolling Out Nowhttps://moshidev.moshimoshi.tech/wp-content/uploads/2020/12/Google-Algo-Update-2020-December-1024x576.png.webp1024576adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Every day, Google normally releases at least one change intended to improve our search results. Most aren’t noticeable but help us gradually keep on improving.
Several times a year, Google makes broad changes to the search algorithms and frameworks. Which is referred to as “core updates”. They’re intended to guarantee the delivery of relevant and authoritative content to searchers.
What is a Google core update?
A Google core update happens when Google makes critical and broad changes to its search engine algorithm and systems. These updates are intended to improve the search experience for users, providing more relevant, useful, and reliable content.
How often do Google core updates happen?
Generally, core Google Search updates happen several times a year, usually every few months. Google will in general announce the updates a couple of days prior to or the day of, though some updates can take several days to roll out for users.
Google December 2020 Core Update–
Google confirmed an algorithm update: December 2020 Core Update which has rolled out recently on December 3, 2020.
This most recent update came as a last-minute surprise. Google revealed the update by tweeting and that it was to be rolling out the same day. This is the 3rd core update of 2020 after the May 2020 core update.
Google generally releases a core Google algorithm update every few months or so. Just about 7 months back Google announced the May 2020 core update, which took place on May 4, 2020. So this December 2020 Core Update took much more than past updates to roll out.
Google Announces: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before.
Google said “the December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.”
Previous core updates: The most recent previous core update was the May 2020 core update, It was big and broad and took a couple of weeks to completely roll out. Before that was the January 2020 core update. The one before that was the September 2019 center update. That update felt vulnerable to many SEOs and website admins, as many said it didn’t have as big of an impact as previous core updates. Google likewise delivered an update in November, but that one was specific to local rankings.
What to do if you are hit?
Google has offered guidance on what to consider if you are negatively impacted by a core update in the past. There aren’t any specific actions to take to recover. However, Google has offered a list of inquiries to consider if your site is hit by a core update. Google did say you can see a bit of recovery between core updates but the biggest change you would see would be after another core update.
The best advice to beat core updates?
Keep focusing on : Quality content, User intent, Clean architecture, Google’s guidelines.
And do not stop improving your site once you reach the position because the site on 2nd Position isn’t going to stop.
Top 10 Best WordPress Plugins in 2021 You Must Havehttps://moshidev.moshimoshi.tech/wp-content/uploads/2020/12/wordpress-plugins-in-2021.webp1500844adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Are you Creating a WordPress website? But do you know a WordPress website is half-done without adding WordPress plugins to it? There are ample reasons for the inclination of individuals towards WordPress, its accessibility, responsive design, SEO friendly optimization, customization, and plugins which makes it more reachable. Plugins have the power to elevate a WordPress website. There are many plugins available for you to choose from with different functionalities, but we have narrowed down the top 10 best WordPress plugins for your website. These WordPress plugins can help you grow your website to the next level.
10 Best WordPress Plugins
1. Yoast SEO
According to Lyfe Marketing, websites invested in SEO are getting over 50% of the total traffic across the Internet. Thus, SEO is extremely crucial for your website. The Yoast SEO plugin helps the website to reach the highest technical SEO standards and improves its readability as well. Even if you don’t have knowledge of SEO, this plugin can work as a perfect guide for you.
Pros:
Yoast SEO is easily accessible. It helps you to identify the SEO errors and keeps a track on your keyword density. It saves your website from being blacklisted.
Cons:
Yoast SEO, while easy to use and a great addition to your website, will not update your search engine rankings alone. Yoast SEO is not enough for optimizing your website, you need prior knowledge of SEO as well.
Yoast SEO doesn’t understand the intent of a keyword also. Google search algorithms are going to know when you meant to use a keyword but opted for a similar-but-not-identical term. For example, if you search “truffle cake recipes” and “best truffle cakes” you will probably get similar results. Since Yoast does not consider intent, it can get keyword density measures wrong and affect your real-life results if you do not consider intent when using Yoast.
Alternatives:
Rankmath
SEO Press
All in one SEO Pack
SEOPressor
The SEO Framework
2. MonsterInsight
MonsterInsights is a plugin that allows you to easily add, customize, and manage the Google Analytics website tracking services on your WordPress site. It is one of the essential WordPress plugins to evaluate your website performance. You can also optimize your website to increase your traffic, subscribers, and revenue according to the statistics provided by the analytics
Pros:
Monsterinsight supports easy installation, customization, a user-friendly interface that allows you to view and analyze the data generated within the WordPress Dashboard, and the ability to import and export the data to back up your website’s analytical data. Everything will be done with your Google account and the plugin can connect to Google Analytics by connecting to Gmail.
Cons:
Most of the features this plugin has to offer are premium and the free version is limited to the basics. The cheapest package they have to offer starts from $99 for one website, which is not pocket friendly.
Alternatives:
Google Analytics
Heap
Smartlook
Looker
3. Floating Social
Floating social plugin allows you to add social media floating sidebar icons which can be connected with the social media profiles of your website. It helps to increase the traffic to the business profile of your website. This plugin provides a very presentable interface that allows you to make settings for the social media icons, in context to :
Type of icons (round and square shape)
Animated Rotation Effect in Icons
Shadow in icons
Different size of social icons
Pros:
Social Floating plugin improves your online exposure, directs your audience to your business’ social media pages, builds your social followings and keeps your site more secure and away from robots. Some blogs and businesses restrict content with a social locking tool, this helps in gaining followers as the user needs to follow to gain access. it adds more visuals to your site and gives a preview of what people can expect from your actual social page.
Cons:
There is no disadvantage in adding floating social to your website as such.
Social Plugins:
Easy Social Share Buttons for WordPress
Novashare
Social Pug
Shareaholic
Social Media Share Buttons & Social Sharing Icons (Ultimate Sharing)
4. Sucuri or Login Lockdown
The login lockdown plug is one of the must-have plugins for the security of your website. This plugin records the IP address and timestamp of every failed login attempt and allows you to limit the number of retry attempts when logging in per IP. It also informs the user about the remaining retries or lockout time on the login page. Administrators can release locked out IP ranges manually from the admin panel.
Pros:
It keeps your website secure, blocks all attacks, monitors website integrity, audit site logs, scans server-side, and services the malware cleaner. It is one of the most essential WordPress plugins, as it is responsible to guard your website.
Cons:
There are no such drawbacks in keeping your website secure by the login lockdown plugin.
Alternatives:
Imperva Cloud Application Security.
Amazon CloudFront.
Cloudflare.
StackPath CDN.
SiteLock.
5. Updraft Plus
One of the most important things in running an efficient website is always having a fresh backup. All the websites are vulnerable to hacking attempts, DDOS attacks, data theft and data loss. No matter how secure your website is, you are liable to any of the above attacks. UpdraftPlus simplifies backups and restoration. It backups your files and database into the cloud and restores with a single click.
Pros:
The updraft plus provides simple and easy to use interface, a free version, a pocket-friendly premium plan, on-demand and scheduled backups, Customizable backup options for file and databases, multiple cloud storage options for your backups, migration and cloning tools available, excellent website restoring functionality and extra features for site security available, including migrator and duplicator, automatic backups, extra backup storage destinations, and more
Cons:
Some users complain of the complexity of using the advanced configurations. It has no lifetime updates. You have to renew licenses annually to keep getting free upgrades, add-ons, storage, and priority support
Alternatives:
BlogVault
BackupBuddy
BoldGrid Backup
BackWPup
Duplicator
6. Elementor
Customization of the layout of the website makes it more impressive and presentable. Elementor plugin is one of the must-have WordPress plugins with an all-in-one solution—letting you control every part of your website design in a single platform. It is a drag-and-drop page builder for WordPress. This plugin helps you create pages of your website using a visual editor. This plugin helps you create website pages using a visual editor and build dynamic websites quickly.
Pros:
The core product is 100% free. It has a great user interface, extreme customization and regular updates. The global widgets are awesome.
Cons:
It has a Forced styling by default. The global vs static templates can be confusing. It lacks some marketing-oriented features and has fewer page templates than some competitors
Alternatives:
Beaver Builder.
Divi Builder.
WPBakery Page Builder.
Themify Builder.
Page Builder by SiteOrigin
7. Google XML Sitemap
Google XML sitemap plugin is useful for indexing your website to various search engines like Google, Bing, Yahoo, etc. . The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally, it notifies all major search engines every time you create a post about the new content.
It’s an essential WordPress plugin with such a sitemap that also helps improve your SEO. It makes it easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.
Pros:
A Sitemap can list all of the URLs that you have on your website, that helps the search engines by enabling their crawlers to crawl and index those pages that the crawlers couldn’t locate previously. The priority of your webpage can be set by tapping into the optional tag in the sitemap that enables you to assign a priority to your pages. Hence, search engine crawlers can crawl and index your pages, as per the pages’ priority. There are optional tags such as “lastmod” and “changefreq” that should be used more frequently to keep the search engines informed about the changes that you’ve made to your website and the frequency at which you make the changes in your pages. Use the “lastmod” to let the crawlers know as to when the page was last modified. “changefreq” can be used to mention as to how frequently a page changes.
Cons:
One of the major disadvantages of using the XML Sitemaps is that when you assign priorities to your pages then not only crawlers have access to them but even your competitors can view them,which could create an unwanted surge in the competition.
Due to the ever-evolving nature of search engines and their crawlers, it becomes an almost impossible task to keep your sitemaps young. Sitemaps generated from a database become obsolete, the moment they are crawled and indexed.
Alternatives:
All in One SEO Pack.
Jetpack.
Sitemap by BestWebSoft.
Premium SEO Pack.
Simple Sitemap.
8. Push Engage
PushEngage is the best web push notification plugin for WordPress. It allows you to send targeted messages and announcements to your website visitors using the browser push notification technology. Push notifications are consistently a top 5 traffic source for WPBeginner. PushEngage comes with all the powerful features like drip campaigns, a/b testing, dynamic user segmentation, opt-in reminders, powerful analytics, goal tracking, and more.
Pros:
Visitors can subscribe to your notification with just 1 click. And no need to enter email id and other details. Push notifications deliver to visitors in real-time even when they are not on your site. Click-Through Rate (CTR) for Web Push Notifications will be 5 to 10x higher than traditional Email and will range between 10 to 40%. The ROI will be 3 to 5x higher as compared to Email. This helps the website to achieve a higher open rate. With email, the open rate is 10-20%. And with web push notifications, the open-rate is as high as 50-90%
Cons:
There is no disadvantage in the PushEngage plugin to your website as such.
Alternatives
Webpushr
OneSignal
SendPulse
PushAlert
iZooto
9. Uncanny Automator
Uncanny Automator is the best WordPress automation plugin as it allows you to bind all other plugins to work together without the help of the developer. You can automate routine admin tasks and save time as it lets you connect your existing WordPress plugins to work together without writing any code.
Pros:
Uncanny Automator has the most plugin integrations available for WordPress and easy to share and sync data between multiple sites (if you have Automator installed on each site). It allows you to turn your free forms plugins into user registration forms without extra paid addons. The Pro version supports anonymous recipes that allow you to automatically create user accounts and integrate apps using webhooks. There’s a dashboard for viewing activity logs at the recipe, trigger, and activity level. This can be a lifesaver when you’re troubleshooting an issue or testing out a new recipe. It’s well documented, and the documentation is easy to find. This includes developer-specific knowledge base articles.
Cons:
You can’t delay or schedule triggers, copy (clone) or import/export recipes. There’s no versioning of recipes. So, you can’t revert to a previous version if needed
Alternatives:
Talend Data Fabric.
Salesforce Platform.
Celigo Integrator.io.
Fivetran
Adverity
10. SEMRush
SEMRush is an all-in-one marketing toolkit for the website. It comes with powerful tools to help you improve your SEO, paid traffic, social media, content & PR strategy. It also helps you gather the competitive intelligence of your competitors, so you can outrank them and dominate your industry. It helps you do keyword research, backlink audit, track brand mentions, spy on competitors, discover best-performing posts and pages on social media, ad strategy analysis, and much more.
Pros:
Semrush is a one-stop solution for all your SEO, digital marketing, and business intelligence requirements. It provides an Intensive Keyword Research and lets you pick the right ones according to your niche. Except for the Pro plan by Semrush, all the plans are reasonably priced for small and midsize businesses. It provides detailed demographics of your visitors, such as age, gender, the location which helps you to offer the right products or services to them. It also helps in identifying toxic elements that can lead you to get blacklisted.
Cons:
It doesn’t have a user-friendly interface. Some Semrush users complain about SEMrush sending out too many warnings to keep the subscribers hooked to their services, which sometimes does just the opposite. It also sends inaccurate data regarding the ad spend, export and other things.
Alternatives:
Advanced Web ranking
Searchmetrics
Serpstat
Google Keyword Planner
Monitor Backlink
These were the top 10 best WordPress Plugins that can assist your website to grow in a way you want. With the precise usage of these plugins, you can run a successful and thriving website. There is a web development company in India, which serves you with their web development services to build you an engaging and profitable website.
What Will Reign the World of Digital Marketing in 2021https://moshidev.moshimoshi.tech/wp-content/uploads/2020/12/digital-marketing-in-2021-1024x576.png.webp1024576adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
2020 has been a year of painful events and gruesome happenings. Whether it is the natural calamities like the destructive wildfires and typhoons or our pugnacious nemesis- COVID-19, the way all the businesses use to function has changed with the ongoing times, and staying inside and working from our homes has become the new normal. With more and more trust being put into the digital world, companies relying on digital modes of business & marketing are surely going to hit new heights. Through this blog, we are taking you through some of the trends that will rule digital marketing in 2021 and promises a wider window of chances and opportunities for brands that are ready to become agile and savvy.
Let us talk about some trends in the world of digital marketing that will help you plan a skyrocketing strategy for your brand in 2021 and beyond. The time for every marketer to look for online opportunities and pay a closer look into the world of digital marketing is now. In modern times, marketers need to be nimble and adaptive as well as truly flexible to be able to attain a top spot in the red ocean.
Digital Marketing in 2021- What’s Coming Ahead
Before we embark on the ideas and strategies that will talk about the changes in digital marketing in future, let us tell you that it’s not all thorns and the future of digital marketing in 2021 and coming years is very bright and blooming. Here are some of the most evolving and ruling digital marketing trends for the upcoming times.
1. Core Updates and EAT
The most recent case studies on digital marketing in the future have revealed that the quality of the content you post is the basis of where you belong on Google search. The websites following the EAT ( Expertise, Authority and Trust signals) algorithm, will always find space on the front pages of a Google search.
This is because as the number of people on the internet is rising, the chances of fake and unreliable information are rising simultaneously. Keeping such threats in mind, Google has designed strict algorithms to filter quality content from repetitive information. So invest in quality and authentic content if you wish to hit the top charts
2. An Ode To Social Media
Every progressive thinker should be ready to invest their time and money in the world of social media marketing. With platforms like Instagram, Facebook, etc becoming mightier every year, social media has become unbelievably resourceful and promising in bringing new business. According to a study, social media comprises around 24% of the overall marketing budget of the US in the second half of 2020, which was 13% last year.
Since a majority of people spent a considerable amount of their time on social media during the pandemic, it has become a place where marketers and brands can easily connect and reconnect with their customers. Therefore, investing in a good social media plan that includes quality and catchy photos, videos, Q&A, etc is what many business houses are looking forward to in the coming times.
3. Incorporating Voice Search
A study conducted by Hubspot found out that around 39% of people have used voice search as a medium of internet surfing. However, 45% of the study group were unaware of what a voice search is. Predictions and research have proved that voice search based surfing on Google shows different results compared to the results shown when you normally type and search.
This means that there is a hidden potential in voice searching to become the next best friend of websites looking to achieve a first-page display on Google. Content designing and optimizing is different for voice searches.
It is more crisp and conversational so that it can easily get captured by a voice detector. Therefore, the clearer your words, the more will be your traffic. More and more people are shifting to this medium as it is becoming capable of accurate syncing with each passing day.
4. Evolutionary Content Marketing
With the Google EAT algorithm being implemented, bids are on every content that holds the potential to be authentic, interactive and fresh at the same time. Research has shown that interactive content that has the potential to grab eyeballs has been a major missing in the world of digital marketing in previous years. Around 43% of the content was simply project-based, 30% of the content was based on persona and only 12% of the content was journey focussed.
The new trends demand a greater focus on persona and journey- based content.
Interactive elements in the content can boost up interest as well as draw more traffic by increasing visibility. Ideas like quizzes, games, surveys, contests, etc are some of the greatest options when it comes to the trends of digital marketing in 2021. The contest is considered one of the most involving techniques of social media marketing.
5. Influencer Marketing- A Revolution
It has been several years since the concept of influencer marketing was introduced and it has proved to be a huge hit since inception. The rise of social media marketing has made influencer marketing even more effective and in demand.
Having said that makes it clear that influencer marketing is here to stay and will be a trending domain of digital marketing in future. Influencer marketing is very effective in grabbing the audience’s attention to your products and services.
Bonus- A recent guideline published in Business Insider found that people liking sponsored posts on Instagram has gone up by 76% during the COVID-19 crisis.
People highly believe in their favorite celebrity’s recommendations and tend to copy the same as a sign of their loyalty. These influencers have seamlessly become a brand of their own and are a great source of marketing.
Previous studies have concluded that by 2020 brands are estimated to spend around 25% of their marketing budget on influencers, which means they will be investing $10 billion of their budget just on influencers to promote their brand identity. Interesting!
6. Your Best Buddies- PPC & RSA
PPC (Pay Per Click) has been in the world of digital marketing for a while now and will keep ruling the world of digital marketing in 2021 as well. What makes PPC so special is its AI-based functioning that rightly detects how eager someone is to buy a product and shoots ads right in front of their eyes every time they open a search engine or a web page.
Modern PPC technology is completely automated and thus surely saves marketers a huge chunk of their time spent on campaigns.
RSAs (Responsive Search Ads) have now become Google’s default option and are highly being used in place of PPC. Unlike older PPC ads, RSAs are purely based on Google AI. Therefore, most of your work is done by the AI. Your only work is to feed it with different content with well-defined headlines and leave the rest on Google.
Bonus- Go ahead by feeding 8-10 headlines, 2-3 titles with keywords and 1 brand title for successful RSA results.
7. Conversion Rate Optimisation (CRO)
These days conversions might have become one of your daily encounters if you frequently visit links that pop up on social media. The basic principle that conversions run on is- bringing people to websites and turning those visits into revenue as an outcome.
Conversions are the forms that some sites ask you to fill before they take you further. For example, asking you to fill a small form before downloading an Ebook. These websites collect this data and calculate the total number of people who reached their desired goal: how many people visited your site and what did they do once they filled the form.
Prioritize personalization when it comes to CRO. Results say that 80% of people end up buying when their user experience is personalized.
This personalization can be based on the demographics of the users, matching their psychology and gaining their interests. The impact of such conversions with refined and personalized results can be significant in coming times
8. Video and Live Video Marketing
The psychological impact of videos on viewers has been unbeatable and continues to grow. More than 50% of people watch videos on Facebook, Instagram, and Snapchat every month. The numbers are going wild with every research.
A study by Grabyo states that more than 75% of people in the US use social media to watch videos daily. But regardless, YouTube continues to be the most visited video platform.
Do you know?- YouTube is the world’s second-largest search engine. It has 60 billion users from the US who watch videos daily. (Statista)
With the world focusing on more easy and understandable results, video results have also become a major part of SERP (Search Engine Result Pages). Since more and more search comes based on the recent readings and latest creations, marketers can increase their ranking by posting fresh content religiously, in small intervals.
Similarly, the world of Live video is taking a splurge as things are becoming online and are here to stay at least for the coming year. Things are shifting to the virtual world and so should you.
Summing Up
Digital marketing in 2021 will be all about people. Omnichannel marketing is also going to spread more in the market. The more valued you make your customer feel, the better the results will be.
Doesn’t that sound like how you feel when you are in a romantic relationship? Well, the brand-customer relationship is no less. After all, we are keeping the customers on a pedestal and making them the center of all our thoughts!
People are more likely to continue shopping and surfing online. So your investment in all the ads, videos, content, SEO, SMM, etc is never going to be a bad idea even when this phase of calamity is over. There are various advertising agencies that provide digital marketing services, you can also take help from them.
The above strategies and many more trends will become a part of the family of digital marketing in the future. There is no question on the fact that COVID-19 has rattled the situation and people are still wondering clueless but surely things will take a turn.
Search Engine Marketing Statistics You Need to Know in 2021https://moshidev.moshimoshi.tech/wp-content/uploads/2020/12/SEM-1024x576.png.webp1024576adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
When you think of SEM, you probably relate it to SEO. Search engine optimization or SEO is optimizing keywords to get traffic on a website, a form of unpaid marketing, whereas search engine marketing or SEM is the action taken to market a business using paid advertisements that appear on search engine results pages or SERPs. Clearly, SEM is the most important tool in online marketing and growing yourself or your business online. Thus, here are some search engine marketing statistics 2020 to kick-start 2021.
What Is SEM?
In SEM, advertisers bid on keywords that users of Google or other search engines might use while searching for a product or service, which additionally allows promoting products and services alongside those search results. These ads, often known by the term PPC or pay-per-click ads, are available in various formats. Few of them are short, text-based ads whereas the rest of them, such as product listing ads (Shopping advertisements), are more visual, product-based advertisements with added information such as price & reviews.
Therefore, SEM matters because it is the fastest way to get new consumers for your business, online. 2020 marketing statistics also suggest that search engine marketing is the greatest marketing tool to reach the potential and motivated consumers, who’re looking for such products and with SEM, they will definitely be interested in purchasing your services or products.
Especially for small businesses, SEM is the best way to promote and reach newer consumers. These are the main reasons to adapt to SEM:
It generates brand awareness on search engines
It generates revenue more quickly
It moulds as per your budget and grows as you grow
It takes your business to the right people
It’s pocket-friendly as per your budget
Google
According to the data, Google is the most used search engine worldwide in 2020. Google’s market share has remained the highest all around the globe for the longest time.
As per Statcounter’s website, Google has 92.16% worldwide market share among all the search engines as of November 2020. Alone in India, it’s market share remained at 98.74%. This clears out the importance of a search engine in today’s digital age and it should be mandatory to have a search engine marketing strategy to reach the maximum number of people.
While wrapping up the year, Google released a video sharing the most frequent word that appeared in this year’s search – ‘Why’ & showcased how a question can be answered in many ways through this thought-provoking concept.
SEM As A Continuous Growing Industry
2020 SEM trends show how much potential this industry has for marketing, brand awareness, and campaigns. From link building to paid ads, Google search services have proved beneficial for both, the businesses and Google itself.
Every business, especially after the greatest impact on the global economy in 2020, is now either thriving online or trying to survive through it. Most businesses allocate more than 40% of their budget for search engine marketing. Google’s annual revenue in the last decade has seen a significant rise of 10-15% every year!
With new services and businesses introducing themselves every day, it is no doubt that the best way they can reach the maximum number of potential consumers is through search engine marketing!
Mobile Search & Location Based Marketing
At the start of the year, it was reported that there were 3.5 billion users worldwide using smartphones This number is expected to increase by 3.8 billion by 2021. It is obvious that most of the searches are happening through mobile phones.
With the increasing number of mobile phone users, smart businesses are configuring their websites to more mobile-friendly functioning. It has been noted that before trusting any business, users search about them online to see their reliability and value. Even after entering the stores, about 40% of the consumers are on their phones looking at the brand’s website before buying a product or a service.
Mobile search is most likely to beat desktop searches by the end of 2021. This is the reason most businesses rely on mobile search for search engine marketing.
The consumers are most likely to search for the closest businesses. ‘Stores Near Me’ is one of the most searched phrases on Google. Hence, local businesses should keep their SEM updated and create brand awareness in the nearby areas. As with Google Analytics and paid ads, you can target nearby customers and with more options available, it is likely for your business to achieve speedy growth naturally.
Keywords & User Experience
The keyword is the tool that fuels the search engine. Mostly 3 words are used in a normal search mostly on mobile phones, however, desktop searches have 6 words or more. Every business and brand should be aware of the latest stats and keyword trends to keep themselves up on the SERPs.
It is also found that the consumers between the age group 18-34 years trust the better reviewed and frequently shown businesses on SERPs by 91% more, than the ones without reviews or inconsistent SERP outcomes. Therefore, it is advisable for the businesses to stay up-to-date with the SEM strategies and thrive more.
Functional Traditional Marketing Strategies
Online marketing is an ever-changing industry. Every day, there are new trends coming in and marketers often follow the same. However, there are some traditional marketing strategies that are still proven to be the best source to drive high traffic.
CONTENT
It is no surprise that content is an all-time king. Most marketers still root for the best content to include in their SEM strategy. Without good content, no consumer will stay for more than a few seconds, or worse, won’t be able to know about your existence. Even Google values quality and updated content, which is why about 40% of the marketers publish content at least once a week. To stay ahead or relevant, if some older content is making sense in the present light, you can update it and it’ll still be shown on the SERPs.
IMAGES
About 25-27% of Google’s searches have images in them. Updating images in your existing content, using them in your current ones or even creating your own will take you a long way in search engine marketing.
VIDEOS
Most of the Millenials and Gen Z consumers are 60% more likely to indulge in video search results or video searches. Videos are likely to drive more conversion rates by five times. Therefore, including videos in your marketing strategies will give you a better outcome.
Also, Backlinking, SEO & PPC are the ways to get ahead on the SERPs. Hence, keep your business marketing tactics at par with upgraded SEM strategy.
The Future Of SEM
With the technological advancements, SEM has also seen AI-based search as another tool to include in this strategy. The tool is voice search. With Google Assistant, Siri, Alexa, and more AI-based assistants to help us through, it is likely for more businesses to include such features in their content to drive more consumers.
Many digital marketers see content marketing and SEO as the most effective tools to drive new customers. However, SEM being in the light, and as per its services like sponsored links, paid search, PPC etc. it is not going anywhere and is here to stay for a very long time.
The businesses that kept their search engine marketing on going, shined through, and are moving on to be the highest star in the SEM universe. As most of the people are staying indoors & as 2020 marketing statistics showed, search engines have proven to be the light in the content world to learn, grow, and stay informed.
PR Case Study: ISRO Merchandise Launch by 1947INDhttps://moshidev.moshimoshi.tech/wp-content/uploads/2021/11/1947IND-e1636611400367-1024x582.jpg.webp1024582adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
The Brand
1947IND is ISRO’s official merchandising partner celebrating the success of the Indian Space Research Organization. It’s a lifestyle brand that celebrates advocacy of various Indian subcultures. The brand offers premium streetwear merchandise that evokes a sense of belongingness. The focus of the brand is to celebrate Indian-urban style of life. It represents the new age India that #takepride in the thriving Indian artists.
Let’s have a look at the PR strategy for this brand:
PR Objective of 1947IND - ISRO Collection
1947IND signed an MoU (Memorandum of Understanding) with Indian Space Research Organization to become the first official merchandise partner of ISRO.
The objective of this PR project was to announce the collaboration with ISRO and communicate the launch of ISRONAUT collection.
It was imperative to position the brand as the first brand to sign an MoU with ISRO.
The aim was to target relevant new-age publications which cater to the target audience of the brand that are between the age of 18-40 and are happy to advocate their subculture.
PR Strategy for 1947IND ISRO Collection Launch
A 3-phase PR outreach approach was developed to ensure quality media conversions around the ISRO Collection launch:
Pre-launch Phase: The Pre-launch activities were focused on initiating discussions in the target group about ISRO and the need to advocate the brand. New-age media and print media platforms were reached out to with a press note that was drafted to announce the launch.
Press Release: Press release dissemination was done in selected markets to get maximum regional conversions.
Post-launch Phase: The post launch strategy was focused on amplifying the buzz created with the launch by featuring in listicles and also by communicating impact numbers.
Key Publications Covered
Key Publications Covered
Publication: The New Indian Express
Edition: Bangalore
Circulation: 1,28,000
AVE: INR 1,26,336/-
Publication: The Deccan Herald
Edition: Bangalore
Circulation: 1,70,000
AVE: INR 1,34,400/-
Publication: Your Story
Edition: Online
Circulation: 2,50,000 impressions daily
AVE: INR 1,80,000/-
Publication: Dainik Bhaskar
Edition: Delhi
Circulation: 1,72,149
AVE: INR 1,24,656/-
Publication: One India
Edition: Online (Kannada)
Circulation: 25,000 page views
AVE: INR 1,10,000/-
Publication: The Daily Guardian
Edition: Delhi
Circulation: 70,000
AVE: INR 2,98,816/-
Impact Created Post Project Completion
● The brand got a total of 23 media conversions for the ISRO collection launch announcement.
● A total of 53 journalists were reached out to in total. These journalists are now familiar with the brand and could consider the brand inputs for their future stories.
● 4 media interactions were aligned for both the Co-founders of 1947IND helping them get familiar with interacting with the media.
● A google search about the brand now gives a result page that has a good mix of own brand content and credible news platform stories (SEO)
● Brand has used the news coverage clips on their website and social media.
What problem did we solve?
We Amplified 1947IND’s positioning statement that is ‘the first brand to sign an MoU with ISRO”.
Media relations were developed along with a good media presence. This was achieved through a structured PR strategy.
We also familiarised the spokespersons of the brand to handle media exposures and to interact with the press
How did we Execute?
● A press note was prepared highlighting the fact that 1947 is the first brand to sign an MoU with ISRO.
● A quote focusing on the need to advocate ISRO was drafted on behalf of the founders.
● Instead of using a prepared media list, a media list was developed by shortlisting the most relevant set of journalists and publications (based on the target audience).
● Media outreach and media interactions ensured quality conversions and not the press note getting published as it is.
● Press release dissemination was carried out in Delhi and Bangalore to ensure good regional media coverage
Moshi Moshi is a multi-specialist agency that utilizes innovation and creativity in crafting effective PR strategies. We design custom-tailored campaigns to accomplish the planned objectives. Our other premium services include Logo, Merchandising, Packaging, and Social Media Campaigns.
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Live Action vs Animation, Pros and Cons | What’s Best For You?https://moshidev.moshimoshi.tech/wp-content/uploads/2020/05/live-vs-animation1.webp800450adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
We know that Dalgona coffee is trending on Youtube. But let’s revisit the hassle-free coffee experience that we miss. check this animated explainer video by Nespresso, In this blog, we’ll discuss the live-action vs animation pros and cons in detail.
In 2017, Nespresso invited Finnish artist Pietari Posti to advertise its limited edition coffee blends. The initiative was called “Nespresso on Ice” and became a trendy CGI commercial later. The footage takes the audience on a relaxing journey around the Mediterranean with the coffee in hand.
This is the power of video advertising. Within 30 seconds you have been on vacation without leaving the comfort and confinement of your home.
Choosing an appropriate video style is an important decision in video advertising. Your choice of design will make or break the whole video marketing strategy, including your target audience and central message.
There are two primary styles for video advertising: Live action and animation. Each one has its benefits and drawbacks, depending on your objective. One must study live action vs animation pros and cons carefully, before deciding their video style. For better understanding, check out our video where we cover the topic in depth.
Here are the stats showing how video marketing can help to get better conversions, more leads etc.
Live-Action vs Animation Cost:
| Animation Video Cost:
The first step in an animated video is scriptwriting. Scriptwriting is then followed by storyboarding, designing, voiceover, visual effects, and music.
Let’s assume that you want to proceed using animated videos. The next choice you have to make is to hire a video production company or freelancer.
If you decide to hire freelancers you can get a huge variety of skills and budget. This means if you have a lower budget you can choose freelancers who charge a lesser fee. But you have to take into consideration the time investment required from your end, to manage the team of freelancers.
If you choose a video production company you should hand them the reins and review the project at every stage, without having to take up additional work of team management.
However, make sure you discuss the fees and project deadline in advance, depending upon your requirements.
| Live-Action Video Cost:
The process for Live Action videos is complex.
First, you have to think of the normal script and storyboard, which you can either create yourself or employ a specialist to take care of. The actual filming is quite difficult without professional help.
You have to worry about safety, team, location, costumes, props, etc., for live-action shooting. When you are prepared to do it on your own, brace yourself for a lot of planning which can get tedious.
Furthermore, there’s a post-production stage which, like in animated films, involves voice performances, scripting, audio, sound, and some graphic design.
If your finances are limited, it is worth remembering that in a few days you can film a live-action video, but it would not look professional.
You can utilize the resources that you already have. For example, use your house or workplace for location and your buddies or coworkers for performers.
Overall, the ultimate expense would rely on the services you use and the quality of the video you want. You should spend accordingly after weighing all your options.
But the cost is not the only factor that is critical for choosing your preference in video marketing. There are many other differences between live-action and animation videos. Some of which we have listed below.
Live-Action vs Animation Pros and Cons
| Animated Video Pros:
The most enticing feature of video animation is that they save you money, time, and energy because they require no actors or setups in real-time.
Animated videos often look good for more complex goods and services. Animated videos allow a simple and clear interpretation of more abstract topics while keeping the audience engaged.
Let us consider the above one-minute video describing what it means to invest in stocks. Most people know that there is some investment instrument called shares and anyone can invest in it, but many people do not know what exactly a share is and how it operates. Hence, the animation explainer video explains the working of stocks in a simple way.
Imagine a live-action movie on the same topic. It would not only cost more but would be very confusing to a layman.
Complex concepts are more challenging to express in live actions, which sometimes ends up being a mixture of live-action and animation. It is probably why the number of animated videos on explainer videos has grown significantly in recent years.
Furthermore, an animated video can be modified and restored, as we keep the original and can make the edits on the same, which will not be possible with live actions.
| Animated Video Cons:
The biggest drawback of an animated video is that it is a lot less personal than a live-action video and it can be difficult to establish an emotional connection with the audience.
Most of us have lovely memories of home-made food made by our family and we have many emotions attached to it. The above commercial features an elderly lady holding a tiffin for her grandchild who is hospitalized and she has come to visit him.
The nurse is feeding the guy with bland hospital food which he doesn’t like. His grandmother comes every day with the home-made lentils to feed him, but the nurse does not allow this as it is prohibited to bring outside food for patients. This keeps happening for a couple of days but the grandmother does not stop.
One day, the grandmother brings two boxes of tiffin and gives one to the nurse. What happens next is easy to guess. The nurse tastes the food and feels that it is homemade food which will not harm the patient so she finally allows her to feed the grandchild.
The same video would not be able to leave a lasting impact on the viewers if it were animated.
|Live-Action Video Pros:
A huge benefit of live-action videos is that they have a more genuine, enlightening, and relevant feel associated with them. Partly because of the human body language, which is more relatable. You will need skilled actors on board, including professional stuntmen if the script requires stunts.
|Live-Action Video Cons:
Live-action videos can be created quickly provided you create simple videos. But if you want picturesque locales for many subplots and realistic action stunts, the production process will take time and cost money.
The expense is a huge obstacle in live-action video marketing, which increases if you require more staff.
You cannot alter filmed scenes in case of a live-action film. It may be difficult to set the scene up again whether you skipped a shot or decide to type in additional terms. Animated videos on the other hand can quickly and almost immediately be revised and improved with little to no extra expense.
Taking into account all these factors, you must find out what works out the best for you, which depends on the message you want to communicate.
Final Thoughts:
Make sure your video advertisement has a thought-out communication strategy which includes: The brand name, reputation and company culture, aim of your film, the desires of your target audience, and key message.
Through the above live-action vs animation pros and cons, we can understand that both these styles offer great experiences. You can even combine various formats of live-action and animated videos – a method that would provide you with the best of both worlds. Regardless of whether you choose live-action or animation, using video marketing trends is always a good choice for your business.
Is animation better than live-action?
Both videos have different pros and cons. If you have a lower budget or you want to explain abstract concepts, animated videos can work best in that case. But if you can splurge or you want to make a more emotional impact, it is recommended to use a live-action video.
What is a live-action explainer video?
Live-action video means the video with is actually a shot video footage, i.e: not animation or motion graphics, but videos that were captured with an actual video camera.
Is animation cheaper than live-action?
Animation explainer videos are more time consuming and may require a higher budget but simplify the process if you want to explain something., live-action film can be very expensive if it has some CGI (Computer Generated Image).
Top 5 Types & Techniques of Animation for Beginnershttps://moshidev.moshimoshi.tech/wp-content/uploads/2022/01/TYPES-TECHNIQUES-OF-ANIIMATION_1.webp800450adminadminhttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
What is Animation?
“Animation is not the art of drawings that move but the art of movements that are drawn.” –Norman McLaren
Well, we know animation is much more than simply making drawings in a book and flipping through the pages. The process of manipulating pictures to appear as moving images is animation.
The illusion of motion created by a series of images is more precious than any other form of art. Animators create their own way of telling a story to the world in the most interesting and engaging tone. Animation videos play a major role as it keeps your visitor engaged with your website.
This blog is a great way of learning the basics of animation. Through this blog, we will learn about how animation was done and what are the different types and techniques of animation for beginners.
Animation Today – An Ultimate Tool of Communication
Each of us must have spent hours watching animated shows and movies. Animation today is more than just a mere form of entertainment that we enjoy.
Have you seen the successful animated commercial of Swiggy?
They used 3D Animation for the proper conveyance of the message through this ad. They have depicted their service in an interesting way, by showing Swiggy’s go through the traffics, struggling on roads, but still giving a swift delivery of orders.
Animation today has a lot more to offer than just entertainment. Animators use this powerful means of communication to tell stories and educate others.
Animation has effectively evolved today that it can improve marketing and branding strategies.
Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%. You will definitely choose to buy a product if it’s visually illustrated well on a website.
Let’s take a quick look at the benefits of brilliant animation ads.
– Educate while you entertain
When we educate people through entertainment, it gains more engagement. Animation helps achieve this at a drastic level.
Animators have conquered the world of animation, a powerful media to convey a message and educate the world through entertainment.
– Link with the audience emotionally
https://www.youtube.com/watch?v=J6cHwqOsErU
The animation is capable of connecting you with your audience emotionally. Good animation can get the audience emotionally attached to the characters and the storyline.
– Quick delivery of a message
Animation gives life to the concept and product visualized in the video. The quick delivery of a message keeps the audience engaged with the content of the animation.
The complex process which cannot put in mere words is pretty much easy with an animated video, wherein the communication is as magic.
– Increase audience engagement
Visit this site & take a look yourself – FreshOair
An animated video included on a website can add life to the page. While these are embedded on video networks and posted on company websites, search optimization and increased traffic from video channels such as Twitter, Youtube, and other social media platforms could be accomplished.
It makes the audience understand the concept better.
Unlike olden days, there are several different types and techniques of animation for beginners available for marketers to use. Let’s deep dive into the types of animation to make your business approach easier and more visible!
Different Types of Animation Techniques
Traditional Animation
2D Animation
3D Animation
Stop Motion
Motion Graphics
1. Traditional Animation – Beginning of Animation Era
To begin with the types of animation techniques, it is appropriate to start with traditional animation techniques. The oldest form of the technique used since the 20th century wherein everything is hand-drawn on paper.
In this technique, every frame is drawn in a sequence, and then it is put together.
I am sure you would have seen the flipbook in the movie “Taare Zameen Par” which explains it all. It’s all about creating the illusion of movement from sequential drawings.
Animators draw pictures on a clear piece of paper, fitted on a peg employing a colored pencil, and work on one frame at a time.
Animators sometimes check animations with terribly rough drawings to visualize what number frames they’d want for the figure. Contemporary animation has become a style that combines the techniques of traditional with digital animation.
2. 2D Animation (vector-based) – A technological hold on tradition
“Technology is a friend of traditional animation. It doesn’t have to replace it. It can help you do it” – Tomm Moore.
This is exactly how 2D animation, one of the oldest and most used animation techniques began.
2D animation techniques started out as just drawings on flipbooks and have evolved into the digital motion picture, creating beloved characters like Mickey Mouse and Tom & Jerry.
With the development of technology, animators started to step into an era of digital advancement. They upgraded their techniques by using 2D animation.
Vector-based is a computer-generated 2D animation technique used to create a story to tell to an audience. Even though it’s one of the oldest forms of animation it is still used today in advertisements, films, television shows, computer games, and websites.
Some of the best 2D Animation Softwares are Adobe Flash, Toon Boom Harmony. CelAction2D, Moho (Anime Studio) Pro, Stop Motion Studio, Synfig, Opentoonz, Tupi, and Pencil2D.
Some of the best 2D Animation Softwares are Adobe Flash, Toon Boom Harmony. CelAction2D, Moho (Anime Studio) Pro, Stop Motion Studio, Synfig, Opentoonz, Tupi, Pencil2D.
3. 3D Animation – An avatar of realistic characters
“I believe in 3D for certain kinds of films. I certainly believe in using 3D for all things in animation because animation has such clarity and so much depth of focus” – Steven Spielberg
Let’s talk about Avatar before 3D animation. 70 percent of this film has been animated. For this film alone, a whole new technology has been developed to make the characters look super realistic. The realistic animation seen in Avatar makes the movie different from other 3D movies.
3D animation techniques or Computer Generated Image (CGI) is the latest frontier in animation which makes unreal characters look real.
3D animation techniques show a complete 360 view of the models and make them look super realistic.
Brands like Michelin, Mortein, Pillsbury, Kitkat, and many more have used 3D animation techniques to make their brands more visible and set a brand image.
Software to use for 3D animation is Blender, Wings 3D, K3-D, Source Filmmaker, Maya, Cinema 4D, Mixamo, and Houdini.
4. Stop motion animation
1 2 3 4
Take a picture of a model/product. Then move it a little and take a picture again. Repeat this process to get strings of images with tiny movements. This is what stop motion animation is.
Stop-motion is a simple form of animation technique, which gives out realistic, moving, and stylistic results. There are various pros and cons of stop motion animation.
Tim Burton’s films like Corpse Bride and Frankenweenie portray that stop-motion is not a genre, it’s a medium that enables artists to produce anything they think.
Each protagonist in the film has multiple heads and body versions to capture the most human expressions.
Some of the Softwares for stop motion are Movavi Video Editor, Stop Motion Pro, Dragonframe, stop-motion, iStopMotion, and Stop Motion Studio.
pros and cons of stop motion animation :
Cons: You have to be prepared and patient enough to erase and redraw when you make mistakes because you do not have an undo button for this style.
Pros: The visual of the animation will look comparatively more appealing if you are using toys because they look so real
5. Motion graphics
While still regarded as an animation form, motion graphics are quite distinct from other types of animation.
Motion graphics are animation pieces or digital images that create the illusion of movement or rotation and are typically paired with audio for use in multimedia projects.
It is not guided by personality or story, unlike the other kinds of animation. It is the art of transferring graphic components or texts creatively, which are generally for business or promotional reasons.
Motion graphics are usually used to explain complicated ideas in simpler and engaging manners so that the audience is excited and learning something at the same time.
For example, McDonald’s has produced a motion graphic video ads to inform people what they serve. They used it for the promotion of their business.
The best software to use for motion graphics is Autodesk Maya, Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, and Maxon Cinema 4D.
Before You Go…
Think about taking your brand to the next level by incorporating one of the mentioned techniques so that your product/service appeals well to the audiences and keep them engaged and excited.
The animation is the process of designing, drawing, making layouts, and preparation of photographic sequences which are integrated into the multimedia and gaming products.
What are the 5 types of animation?
5 Types of Animation: Traditional Animation, 2D Animation, 3D Animation, Motion Graphics, Stop Motion.
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