Video marketing is a technique that should be taken into consideration by any business owner. This method of marketing is not only effective to increase revenue and brand awareness, but consumers often enjoy it. This is why it is so important for your company to produce a successful video ad.
Understanding how to make an advertisement video that makes the product sell effectively can be quite a challenge. Let’s have a look at all the important factors that one should consider before creating a video advertisement:
Important factors to consider before creating a video advertisement:
a) How to find the right target audience for advertisement?
One of the important aspects of making an advertisement is identifying the primary target audience. Factors like age, gender, income and interests of the target audience have to be kept in mind.
b) What’s the fastest growing video advertising platform?
- Choosing the right medium for your advertisement according to the target audience is paramount. The most preferred medium for paid advertisements these days is social media as these sites have the best targeting systems.
- Ads on Facebook: Facebook has roughly 2.91 billion monthly active users. Average age of users on Facebook is 24-35. We get the benefits of micro-targeting on Facebook. More written content = go for Facebook ads.
- Ads on Instagram: There are 1 billion active users on Instagram every month. Roughly 32 percent of global Instagram audiences are aged between 25 and 34 years. More visual content = go for Instagram ads.
- Ads on LinkedIn: LinkedIn has 303 million users every month that are between the ages of 25 and 34 years old. LinkedIn has proven to give a higher conversion rate than Facebook or Instagram.
c) Best video dimensions for Instagram, Facebook, YouTube, LinkedIn and other social media platforms
An under 30 seconds, 1×1 square video works best for Instagram and Facebook. For a video for YouTube and LinkedIn, it should be a 16×9 Widescreen video, around 20 seconds long.
d) How much does it cost to make an advertisement video?
The estimated cost of creating a stellar video ad starts from 25,000 and can go up to 1,00,000. Creating a video ad in-house may not be a viable option if you have the following goals for your product or service:
- To make your product or service stand out
- To establish a winning brand reputation
- Get conversions
It’s always best to get video ads done professionally if you want good quality ads that can impact your brand positively.
e) What makes a good video advertisement?
It is essential to focus on the problem your product solves. The seller needs to get into the psyche of the consumers and understand what they need. Whether you are selling a product or a service, or you are marketing a course or an event, there needs to be clarity as to why people should buy the product.
f) Is video advertising effective?
Yes, because…. You know why…
How to make an effective advertisement video
An insightful online video ad is a perfect way to generate attention in sales and grow the brand on the internet, either on your website, on your Facebook/Instagram page, on your YouTube channel, or on e-newsletters.
Here are a few tips on how to make an effective advertisement video that sells:
1. Make the first few seconds impactful:
The beginning of a video is very critical. You need to get the attention of your audience within the first few seconds to prevent them from skipping your ad.
Start with a statement to create interest in your video ad.
Make an attempt in the first few seconds to get the audience to solve a specific challenge, pose a valid query, or communicate something that defines the brand.
If your video ads are on mute, you should start with captivating graphics that inspire audiences to get involved in your video.
The videos of “Tata Tea Jaago” were a favorite across the country.
Alarm Bajne Ke Pehle Jaago: A pre-activism awareness campaign that provokes the audience to take steps before any traumatic incidents strike. It showcases that proactive prevention may help deter bad events from happening.
Here the first scene generates interest by its bold and thought-provoking statement.
2. Showcase what makes your brand great:
Why are people interested in your company? What makes your company great? In your video ad, address this query by stressing on what makes your business better. Show them how you can solve their problems.
Tell the crowd that your brand is exclusive and special. Share your results. Display your performance track record.
Customer reviews and constructive feedback can also be incorporated. When you highlight the advantages of your company, your video ads will be more effective and successful.
3. Keep the videos short:
Don’t make your ads look like documentaries. Most online video advertisements are 30 seconds or less. Keep this as the maximum length for all your video ads.
Having said that, longer videos can also be useful for branding. For example, a long video is perfect if you want to share a tale about your brand involving a consumer or a business representative.
In either scenario, unwanted lengthy content should be avoided.
4. Use Call-to-Action:
Any form of advertising aims to inspire people to take some kind of action. Your advertisement shouldn’t be any different. The call to action (CTA) can be either filmed or added through animation and text.
Ideally, it is best to include the CTA at the end of a video. For example, you can add CTAs to show viewers how to visit your website for more information, how to sign up for a discount or how to buy items.
5. Testimonials:
Figure out how people use your product or service. You can make their lives happier by sharing their experiences with the world through videos.
They would do a much better job at campaigning the importance of your product or service than any planned and well-executed marketing strategy.
6. Connect through emotions:
The most powerful marketing strategy always consists of empathy and elements of problem-solving.
The video should start by empathizing with the problems that the consumers are facing and then highlight the features of your products or services that can help resolve these issues.
Your video can also show an infectiously happy looking consumer and link it to the product being advertised. Remember to focus on the benefits of your product and not on the features. Most consumers are not concerned with the upgrades and properties of a product. They only want to know how the product will help solve their particular issue.
7. Include limited time offer and create a catchy jingle:
Putting a sense of urgency (limited time) behind your post can be a strong psychological motivator. Psychological manipulations are often used in the advertisement industry.
Exposure plays a key role in selling a product as it leads the consumer to start recognizing the product in the markets, therefore, manipulating them on a subconscious level to buy the product.
A catchy jingle linked to the product can act as a brand recall factor, making the consumers choose the product subconsciously.
8. Niche audience:
It can be tempting to reach as many people as possible in order to make more profits. Yet, even the strongest words only resonate with a small audience.
Be part of the market that you’re trying to attract and learn about your influencers. It’s easier to target a market that you’re already a part of. Don’t try to endanger it all by guessing what the consumer may be looking for.
If you can aggregate yourself into a group and find the biggest converters in the niche, you’ve done all the work.
9. Use humor:
Add a little humor to your messages. It can help remove the barrier between you and your audience and build a sense of relatability.
You can see elements of humor in the Glycodin Ad as the video tries to show how a little cough can impact your entire life.
10. Connecting with daily life:
Build stories that show your product or service in a typical customer’s daily life without making it look like an ad. This way, the video makes its point but also pushes the marketing needle while still delighting viewers.
Final thoughts:
Nowadays, various companies have started seeking out creative advertising ideas because they learned how to make an advertisement video. A unique idea or concept can work in your favor but more than anything the direction and the execution of the idea are what matters.
The budget of a video can govern a lot of factors including equipment used, crew, and the platform on which you will promote it.
The product shots taken need to be engaging and the script needs to be written immaculately. A couple of trial runs are suggested pre-shoot at the location to rule out any lighting and sound errors.
But more than anything, the ad needs to resonate with the audience and needs to represent your company or brand properly.
What do you mean by video marketing?
Video Marketing is using a video to promote or advertise your brand, product or services. A strong marketing campaign incorporates videos.
Why is video so effective in marketing?
Videos are engaging, entertaining and searchers like to watch videos as compared to reading the bulk of text. Also, it is beneficial for the marketers as it gives a high return on investment ROI.
What are the types of videos?
Types of Videos: Vlogs, Webinar, Presentation, event, Product Review, Tutorials, Interview, Q/A's.
Why are videos better than text?
Videos engage viewers it gets 1,200% more shares than text and images. Our brain can process visual much quicker than the text.
